What does it say about the leadership of an organisation when the so called trusted Brand of the AA is in tatters - just take a look at these reviews before you think of spending a penny of your hard earned money.

I signed up in full last year at a cost of £120 paid in full (no recurring monthly payments or bank details given) This morning I see the AA had charged the card I used to purchase original premium with, wait for it, with a 100% price increase!!!! £240 for breakdown??? Wake up! Oh no it's not a dream they are serious. I have been buying insurances for phones, cars, boilers and everything in between but never have ever had a 100% price hike. I accept that hidden somewhere on-line I consented to the renewal when I took out the first policy (but I wonder if the wording alluded to a 100% price increase? doubtful).

I called customer service to be greeted by a lady (who is working in a call centre) preaching to me that If I "understood business" I'd realise that the price I paid as new customer would go up. Thanks for that lesson in business. I never received any renewal notification - funny in the 21st century the AA chooses not to utilise email to remind customers of an impending renewal and yet you join and service your account on-line?? Perhaps that's because it would double the number of irate calls to its inadequate "customer service" team and see a loss of customers.

The attitude of the AA was 'we've satisfied our legal obligations to the Financial Conduct Authority so there is nothing that we can do for you'. Wow! What care, perhaps if your company "understood business" you'd engage, retain and serve the customers in a way that didn't result in business loss, terrible word of mouth advertising that is impacting a heritage brand and reflecting on the dismal leadership that is failing it's customers.

Utterly disgusted - have cancelled my membership and will never buy again

Since posting this just look at the response from the AA . Completely ignoring the feedback and the fact that customers have taken to using social media because of the inadequacies of their customer service. I was a customer just like all the others on here, you had the opportunity to do the right thing and failed.