Merlin Cycles Ltd Reviews 78,689

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for its competitive prices, often highlighting that they are the best they could find. Consumers appreciate the wide selection of quality products available, noting that the company stocks items that are hard to find elsewhere. People are also very satisfied with the delivery service, describing it as speedy, efficient, and well-packaged. The ordering process is frequently mentioned as easy and smooth. Furthermore, reviewers appreciate the excellent customer service, with prompt and helpful responses to inquiries and quick resolutions to any issues. The loyalty scheme is also mentioned as an added benefit.

Based on these reviews

Rated 5 out of 5 stars
Verified

I ordered a few basic items, quality Pedros tyre levers, Silca Super Secret wax chain lube and some Vitoria tubular tyre glue. All prices were keenest here at Merlin. The order arrived in two days. Ve... See more

Rated 5 out of 5 stars
Verified

I was searching for some replacement brake pads, Merlin popped up as one of the cheapest for the brand I was looking for. Easy website to navigate and a swift delivery. Very reasonable prices and good... See more

Rated 5 out of 5 stars
Verified

I bought a carbon road bike but unfortunately there was an issue with the chain dropping, which subsequently damaged the frame. Merlin resolved the issue with no quibbles, returning the damaged bike a... See more

Rated 5 out of 5 stars
Verified

Easy site to navigate & found what i was after with ease, price was reasonable & postage was quick, overall one very satisfied customer... x

Rated 3 out of 5 stars
Verified

I bought this fork from Merlin summer 2025. Once I got the fork, I used the serial # to lookup the fork details on Fox website. Turns out this is a 2021 model. This is a bit disappointing, since the... See more

Rated 4 out of 5 stars

After some email Q & A bought a DT Swiss wheelset from Merlin. Good price and prompt delivery. Having been assured that this upgrade would be fine for my bike, bit disappointed that the transfer of br... See more

Rated 4 out of 5 stars
Verified

Excellent bicycle - I'm really pleased with it. I use it for my daily commute and weekend gravel rides and it's a pleasure to ride. However there was a very long period (approx. 3 weeks) between payme... See more

Rated 5 out of 5 stars
Verified

Regular buyer with Merlin Cycles never any issues. I bought ultegra shifters and disc brake calliper set and best price and quick delivery.

Rated 5 out of 5 stars
Verified

Merlin has some lovely gear that I just can’t get in Australia, like Hutchinson tyres in the size I need. Always correct, pretty well packaged and pretty quick considering how far it comes!

Rated 5 out of 5 stars
Verified

Merlin always give good service, if there is a problem or you order the wrong size etc they are easy to call by phone, friendly and helpful, my go to online store

Rated 5 out of 5 stars
Verified

Ufff, easy, fast and convenient process when shipping to USA. Great brands with great prices vs some US online stores. One of my preferred online store when buying cycling stuff.

Rated 5 out of 5 stars
Verified

Bought as a present for my husbands birthday. He says he's really pleased with it because: Multi functional light patterns are great. It's easy to fit to the bike. The breaking indication functio... See more

Rated 5 out of 5 stars
Verified

Purchased a saddle, great saddle at a great price, delivery was swift, I wasn’t sure my order had gone through so made simple email enquiry, prompt reply. Merlin are always the first place I look for... See more

Rated 5 out of 5 stars
Verified

Surprised by how great this worked out. I’m in the USA so ordering internationally made me a bit nervous about if I was getting scammed or the product was being misrepresented. Neither of those two co... See more

Rated 5 out of 5 stars
Verified

After an extensive search for my Schwalbe G-Ones I found that once again Merlin have the best prices and products, so ordered up. As before, the whole order & delivery process is slick and fast so a v... See more

Rated 5 out of 5 stars

Great service & the warranty on my sram gx axs derailleur was sorted out with great efficency. Will buy from again.

Rated 4 out of 5 stars
Verified

Great prices on a good selection of products. Disappointing that so many SRAM Eagle products were out of stock though - had to source some elsewhere to complete my MTB build. Delivery from time of pl... See more

Rated 5 out of 5 stars
Verified

Items were despatched faster than I expected and delivery was in time. Well packaged, nothing to complain about.

Rated 5 out of 5 stars
Verified

Needed a new groupset and they had what I was after for a fantastic price. Have ridden a few hundred miles on the new setup and performance is fantastic. Would definitely recommend this company.

Rated 5 out of 5 stars
Verified

Replacement SPD-SL cleats by VP Components, Shimano compatible. Better value than the originals, and they come in two jigsaw parts that enable you to match the position of the cleats you are replacing... See more

Rated 5 out of 5 stars
Verified

Amazing prices, maybe their stock isn't massive but what they have is always quality and save a lot! Speedy delivery, well packaged and the members model seems pretty good. Will definitely use them ag... See more

Rated 5 out of 5 stars
Verified

Great prices, great products. Really well packed and quick , tracked delivery. Plus a loyalty scheme. Brilliant company, thoroughly recommended, many thanks Merlin !

Rated 5 out of 5 stars
Verified

I'm a regular customer of Merlin Cycles. I have bought bikes and bike parts/accessories and clothing from them for number of years now. Their service has always been consistent and the loyalty scheme... See more

Rated 5 out of 5 stars
Verified

Merlin always delivers a great experience. Anytime I need more than one or two small bike items, I go to Merlin first. Well worth the extra shipping costs for any larger orders.

Rated 5 out of 5 stars
Verified

I ordered an Ultegra 8100 crankset for a great price. The process was easy and smooth and the item was delivered very quickly, within a week. Item was received in great condition in OEM packaging.... See more

Rated 5 out of 5 stars
Verified

I'd not used you before, but you had parts in stock not available from my usual sources, which arrived promptly. I'll be adding you to my search list for future purchases.

Rated 5 out of 5 stars
Verified

Easy to use and no pressure if you need to send things back would definitely order from here again

Rated 5 out of 5 stars
Verified

The products I needed were in stock and competitively priced. The ordering process was straightforward and the delivery was prompt and efficient. Excellent service from Merlin, as I have always found.... See more

Rated 5 out of 5 stars
Verified

Used Merlin cycles many times latest order was as usual quick delivery and fantastic prices

Rated 5 out of 5 stars
Verified

Great selection of everything to do with cycling. Good prices, very well packaged and sent promptly. Highly recommended outfit to deal with.

Rated 5 out of 5 stars
Verified

Good prices, good service as I have experienced in the past so always look at Merlin first when needing parts.

Rated 5 out of 5 stars
Verified

Ordered several vittoria tyres of Merlin cycles again, this company is very good on prices and good delivery service, will use again.

Rated 5 out of 5 stars
Verified

Good price. Quick delivery. Item arrived with faulty battery, but Merlin response was excellent and genuinely customer caring.

Rated 5 out of 5 stars
Verified

Always have the best prices for name brand quality products. Only issue ever with Merlin’s is if they have what you want in stock.

Rated 5 out of 5 stars
Verified

Great service and price from Merlin Cycles. Easy process from order to deliver, thanks very much 👍

Rated 5 out of 5 stars
Verified

Prompt service and a quick refund upon return when I discovered I had bought the wrong battery for my e-bike

Rated 5 out of 5 stars
Verified

Really good lights for husbands bike, charge lasts a good time. Quick efficient delivery.

Rated 5 out of 5 stars
Verified

Placed my first order with Merlin and I am happy with the order. Prices were good and the order turned up quickly.

Rated 5 out of 5 stars
Verified

Easy and simple with Merlin, they've got the cycling goods and prices to match any of their rivals.

Rated 5 out of 5 stars
Verified

Always good prices, great service and quick delivery.

Rated 5 out of 5 stars
Verified

Easy ordering, goods exactly as described and arrived quickly.

Rated 3 out of 5 stars

Painful returns process. Competitors make it MUCH easier to return items -- e.g. if they don't match the colour on the website. With Merlin you have to PRINT OUT a returns form, as well as pay for... See more

Rated 5 out of 5 stars
Verified

The only bummer with the brakes was that there wasn't the insert for the cable provided, so i had to go to a bike shop and spend $20 for 2 of them before i could install the compression end into the l... See more

Rated 5 out of 5 stars
Verified

genuinely my 1st stop when looking for bike parts online. Great range, products, prices and dispatch. Can’t complain. The membership is a bonus as well.

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Company details

  1. Bike Accessories Store
  2. Bicycle Store

Information provided by various external sources

Merlin Cycles is one of the UK's leading internet bike shops. Established in 1993 and always specialising in the mail order of all the leading brands of cycling equipment. Road cyclist, mountain bikers, tourist and commuters are all catered for at merlincycles.com

merlincycles.com Details

Written by the company

Customer Service
We pride ourselves on customer service, unlike some online retailers we have a team of experienced staff ready to take you telephone call during office hours. You can also email us 24/7 and we guarantee a rapid reply.
Delivery and returns
We offer free UK shipping on over 90% of our product range. We also offer free worldwide shipping to Europe, USA, Australia and Japan plus many other destinations. 99% of orders recieved before 2.30pm are shipped the same day by 1st class post or courier. We offer a no quibble 30 day returns policy.

Contact info

4.8

Excellent

TrustScore 5 out of 5

79K reviews

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Replied to 84% of negative reviews

Typically replies within 24 hours


Rated 1 out of 5 stars
Verified

Extremely unhelpful in dealing with a…

Extremely unhelpful in dealing with a faulty product.

September 2, 2025
Merlin Cycles Ltd logo

Reply from Merlin Cycles Ltd

Thanks for your review and we are sorry that you have had a problem with the tyre, I can see though that we have requested this be returned to us for warranty inspection which is standard policy when something is considered faulty, you are still welcome to do this if you wish.

Rated 3 out of 5 stars
Verified

Found the item I needed, BUT

Found the item I needed. Priced right. But…(My bad) to not realize Merlin is UK-based enterprise. Got tariffed upon delivery for the amount I saved in the original purchase…
Note I am also Felt enthusiast and proud owner of a FELT FRD. Love tye bike but exceedingly difficult to source an ungrade/replacement over here.

September 2, 2025
Merlin Cycles Ltd logo

Reply from Merlin Cycles Ltd

Thanks for your review and glad you got your goods

Just to confirm though on the 31st August 2025 the U.S Government removed the $800 de mimimis threshold and now all shipments to the US regardless of value are subject to applicable import duty.

This is something that we have no control over but do highlight in our terms and conditions that you accepted when you placed the order.

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