Similarweb Reviews 506

TrustScore 3.5 out of 5

3.3

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Customers appreciate the tool's ability to provide a comprehensive overview of a website, brand, or publisher, highlighting its usefulness for competitive market research and gaining insights into competitors' online strategies. People find it valuable for understanding industry trends, identifying navigation patterns, and making informed decisions regarding content strategy. The platform's user-friendliness, depth of data, and the availability of new features are also well-regarded. However, some consumers have expressed concerns about contact issues and refunds. Some users reported negative experiences related to customer service responsiveness and clarity regarding subscription details, with some encountering unexpected charges after trial periods. A few reviewers also mentioned inconsistencies in data accuracy and expressed a desire for more affordable plan options, particularly for smaller businesses.

Based on these reviews

Rated 3 out of 5 stars
Invited

Good site for metrics but removed a feature I used frequently, without warning or a way to retrieve the competitive lists I had created. Used to let you group sites together and get emails on the metr... See more

Rated 3 out of 5 stars

I canceled my 7-day trial on the same day I signed up, but I was still charged $199 unexpectedly. I never intended to continue the subscription, and I simply can’t afford this amount. It’s extremely... See more

Company replied

Rated 3 out of 5 stars

[REFUNDED] I was charged $199 immediately for just 1 month use. After I canceled my 7-day trial on the first day of visiting the website, the free usage for 7 days was all gone, leaving me with a bla... See more

Company replied

Rated 3 out of 5 stars

UPDATE Dec 22- I received a prompt response to this review as all can see. I did use the email provided. My inquiry was forwarded to the billing department & I received an email would be reversed... See more

Company replied

Rated 5 out of 5 stars
Invited

Excellent Customer Service. I signed up for a trial to use Similar Web for a school assignment. The information was extremely valuable; however, I didn't need the paid yearly platform. I forgot to can... See more

Company replied

Rated 2 out of 5 stars
Invited

The access is frustrating because I don't know what is included in my package and what is not. I don't know until I click on something and it says "For an additional $300 a month..." Things should be... See more

Rated 2 out of 5 stars
Invited

I appreciate the valuable insights into competitors’ statistics, though I’ve noticed occasional data spikes that didn’t match real traffic trends (e.g., an alert about a 150% increase when Google... See more

Company replied

Rated 5 out of 5 stars
Invited

Really great range of speakers. The content was both informative and actionable. Honestly, probably the most helpful event I've been to all year. Looking forward to getting the slides.

Company replied

Rated 5 out of 5 stars

The best tool to compare against competition in terms of traffic volumes, sources and demographics. Similar Web's data on my group site's traffic closely matches what I see using the internal trackers... See more

Company replied

Rated 5 out of 5 stars

Using similarweb for more then 5 years now. Its essential tool for me to make decisions about marketing, portfolio management etc. especially on smaller market like CEE, where is lack of information... See more

Rated 2 out of 5 stars
Invited

Too many contacts either do not have updated information (email/phone) or the employee no longer works at the company. Or, when contacts do get revealed, I don’t know which sales rep had revealed the... See more

Rated 4 out of 5 stars

Similarweb is a great tool for performing keyword research for new campaigns, as well as research for display campaigns. It gives all the info you need to gauge if a campaign idea will be successful,... See more

Company replied

Rated 5 out of 5 stars

We have been using Similarweb for a number of years now and are happy with the product. It helps us to research potential customers and keep an eye on the competition. There have been many improvement... See more

Company replied

Rated 5 out of 5 stars

I use SimilarWeb every day and love it. Working in Sales in the e-commerce industry, it's imperative to understand a site's website traffic, technologies they're using and contacts at the company.... See more

Rated 5 out of 5 stars
Invited

I really liked using the product it is very intuitive and user friendly. The data accuracy is by far better than what is offered by competition (e.g. semrush). Constant flow of new tools and features.... See more

Rated 4 out of 5 stars
Invited

Was a good session with Izzy. We are in a low usage period of SW now, but should pick back up Q1 next year. Good to always find out new things coming out and ways to access information that we may n... See more

Company replied

Rated 5 out of 5 stars
Invited

Similarweb as a tool is incredibly powerful. We find it useful both at a product level and competitive site level for analytics and insights. We also have the BEST account support from Sam Silverman... See more

Company replied

Rated 4 out of 5 stars
Invited

need more detail on social media sites. many sme's sell more on social media than web sites.

Rated 5 out of 5 stars

Using SimilarWeb helped me gain insights into data about both my potential customers as well as competition. While in many cases it is used for "inbound" purposes, i use it for outbound. As our produc... See more

Rated 5 out of 5 stars

I accidentally subscribed to similarweb and had a write off of 300+ euros on my account... I mailed them with my problem and they agreed to refund my money, eventough it was all my fault. Very good se... See more

Company replied

Rated 2 out of 5 stars

Good product, but after signing up for a free trial I was constantly called by very persistent cold callers from Similarweb. Very annoying and spammy treatment

Company replied

Rated 5 out of 5 stars
Invited

The tool has everything you need and the customer service is fantastic (and patient).

Company replied

Rated 3 out of 5 stars
Invited

The data provided was not always consistent, and the industry and category rankings often contained inaccuracies, including irrelevant entries (e.g., listing gambling or fraudulent websites under the... See more

Rated 5 out of 5 stars
Verified

I was struggling to get access to SimilarWeb but Alex saved the day! He quickly identified the right person to contact and facilitated the connection. Problem solved thanks to Alex's proactive help!... See more

Rated 5 out of 5 stars
Invited

I was well supported as my request was handled quick and straight-foward

Company replied

Rated 5 out of 5 stars

We have been using Similarweb for 2 years now and it is a fantastic platform for agencies and SaaS companies to understand the market they are targeting. We get insights on our prospective clients web... See more

Rated 4 out of 5 stars

I'm currently using only the free version but, so far so good. I've heard from my friends that the data is not 100% real meaning, also bots activities is also count but I don't know if it's true.... See more

Rated 5 out of 5 stars

Successful performance of PRNEWS.io startup in a huge extent depends on information we get from SimilarWeb. With the API integration, we can give our customers from different countries the exact infor... See more

Rated 5 out of 5 stars

If you are serious about your digital work, make sure you have this incredible tool in your toolkit in order to understand your industry, competitors, to see future trends and so on. Again...I am in I... See more

Rated 3 out of 5 stars

I use a tool to analyze competitors by geolocation and traffic. Also, SimilarWeb allows me to understand on which sites you should post your guest posts and give backlinks (I look at traffic and engag... See more

Rated 2 out of 5 stars

Update: fixed. Thanks to a nice sales person there. It would have been so simple to help a client. 5 minutes. For 6 months I try to connect to this service. Same problem: An error occurred. We w... See more

Company replied

Rated 5 out of 5 stars

For me, as SEO and SEM Manager at GruppoMutuionline S.p.A., SimilarWeb is an important tool to identify interests and navigation patterns of the visitors of our websites: SimilarWeb PRO allows me to... See more

Rated 5 out of 5 stars
Invited

It helps me get the big and small picture of a website/brand/publisher. There are many competitive intelligence tools but for me, this is the #1, and I've been in the online marketing space for 15 yea... See more

Rated 5 out of 5 stars
Invited

I was introduced to SimilarWeb at an event on competitive market research. Since that event, I have used SimilarWeb many times for clients and am amazed by the amount of information I am able to gleam... See more

Rated 5 out of 5 stars
Invited

SimilarWeb has helped me to get a better handle on what my competition is up to online. This tool came highly recommended by my colleagues and I see why. The depth of data is the strength of the produ... See more

Rated 5 out of 5 stars

SimilarWeb has loads of data. Whether it's comparing competitor strategies, share of voice, or keywords - it's our go-to tool.

Rated 5 out of 5 stars

I have been using Similarweb for more than 8years across all agencies I have worked at, while the last 3 years we are using it in-house in one of the biggest retailers. As I am part of the Search te... See more

Rated 4 out of 5 stars

High quality service, can not fault that. Offers a lot of information about competitor websites, it really puts site performance into perspective. My main complaint is the "no refund" policy on the of... See more

Rated 5 out of 5 stars

New review: Similarwebs' customer service team contacted me after leaving my previous, negative review and were very accommodating of rectifying the situation shown below. It's clear they want th... See more

Company replied

Rated 5 out of 5 stars

Similarweb has become my go-to tool to pull competitive insights, estimated performance, traffic over time, and search demand. These insights have been successful in persuading my client to take actio... See more

Rated 5 out of 5 stars

The tool gives a more detailed view of the competitive environment, compared to other tools on the market. Many useful features to the different team in the agency.

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Company details

  1. #15 of 15 best companies in SEO Service
  2. #9 of 9 best companies in Affiliate Marketing Service
  3. #235 of 247 best companies in Business to Business Service
  4. #42 of 48 best companies in Internet Marketing Service

Written by the company

Similarweb's mission is to empower business leaders, marketers, and data analysts to discover new growth opportunities, navigate potential risks, and make strategic decisions with confidence. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketing channels to large-scale data insights. With Similarweb, you gain access to - Extensive Data Coverage (explore over 1 billion websites, 8 million apps, and 3 million brands) - Real-Time Insights (on 5 billion search terms, 250 million display ads, and 10 billion content pages) - Global Reach (Analyze and understand markets across 190 countries and 210 industries). - AI traffic and insights, to future-proof your brand by tracking GenAI chatbot traffic. - Ai agents (SEO, Content, Sales, Trends) to boost your analytics capabilities with accurate and up to date data. Trusted by industry leaders ranging from startups to Fortune 500 companies, Similarweb is the choice for thousands of businesses seeking a competitive edge and sustainable growth.


Contact info

3.3

Average

TrustScore 3.5 out of 5

506 reviews

5-star
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1-star

Replied to 77% of negative reviews

Typically replies within 24 hours


Rated 1 out of 5 stars

awful

awful. trap just toget all your information and get you to sign up to pay. even though it said free.

October 8, 2025
Unprompted review
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Rated 1 out of 5 stars

Will take your money and provide free, public info

Will take your money and provide only the most public of information. Their services are worthless and support is worse. They will gobble your money and waste your time. They also remove legitimate reviews to appear more trustworthy. DO NOT BUY their garbage service

July 12, 2025
Unprompted review
Similarweb logo

Reply from Similarweb

Hi Mike,

We’re sorry to hear about your experience and appreciate you taking the time to share your feedback. Our support team has already been in contact with you directly to address your concerns.

To clarify, we don’t remove or hide any legitimate reviews - all feedback remains visible, whether positive or negative, and we take them all into consideration. Our data and insights go well beyond public information, and we stand behind the value our platform provides to thousands of customers worldwide.

If you’d like to revisit your case or have additional questions, please feel free to respond to our previous support message or contact us again at lifecyclemarketing@similarweb.com.

All the best, the Similarweb team

Rated 5 out of 5 stars
Invited

Fast customer service response time

I had an issue with my account billing and customer service quickly responded with a personal note (in addition to the auto-generated one) confirming they were looking into it and resolved it same day.

September 11, 2025
Similarweb logo

Reply from Similarweb

Thank you so much for the kind feedback. It has been forwarded to the relevant team to make sure we keep providing a great service to other clients. Best, the Similarweb Team

Rated 5 out of 5 stars
Invited

Excellent Customer Service

Excellent Customer Service. I signed up for a trial to use Similar Web for a school assignment. The information was extremely valuable; however, I didn't need the paid yearly platform. I forgot to cancel the trial, and I was charged for the year. I wrote them asking to cancel my subscription and refund me, and they did so right away. Thank you!

September 9, 2025
Similarweb logo

Reply from Similarweb

Thanks for sharing your experience! We’re happy we could help and that you found Similarweb useful. We appreciate your kind words and hope to support you again in the future! We’ve passed your feedback along to the team to make sure they know about it 😉 Best, the Similarweb team

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Rated 5 out of 5 stars
Invited

Great support

Great customer service and support from Tyler helping me to gain a better handle on Similarweb's features and capabilities!

August 6, 2025
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Reply from Similarweb

We love hearing this! So glad you got to explore Similarweb’s advanced features, and big thanks for recognizing Tyler’s great work!

Rated 2 out of 5 stars
Invited

Concerns About Value for Money and Add-On Costs

I appreciate the valuable insights into competitors’ statistics, though I’ve noticed occasional data spikes that didn’t match real traffic trends (e.g., an alert about a 150% increase when Google Analytics and Matomo showed normal levels).

However, for a relatively expensive plan, only basic features are included. Every extra function — even essentials like Looker Studio integration — costs extra, and there’s no clear information on pricing or conditions for adding these features.

More transparency and a more inclusive pricing structure would make the platform far more valuable.

September 8, 2025
Similarweb logo

Reply from Similarweb

Thank you for sharing such detailed feedback. We’re glad to hear you find value in the insights, and we truly appreciate your honesty about where we can improve. We understand your concerns regarding data spikes and pricing transparency, and we’ve shared your comments with the relevant teams. We also forwarded this feedback to the team who will be happy to connect directly to better understand your use case and walk you through available options.

Rated 5 out of 5 stars
Invited

Similarweb Access

Tomas was extremely helpful and very much accommodating!

September 5, 2025
Similarweb logo

Reply from Similarweb

We really appreciate your feedback! It means a lot to us that Similarweb is adding value to your work.

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Rated 5 out of 5 stars
Invited

I had an issue with billing and they…

I had an issue with billing and they solved it right away.
Quick support and a very good solution.

September 5, 2025
Similarweb logo

Reply from Similarweb

Thanks for the great feedback! We’ve shared it with the team, and they were happy to hear it.

Rated 5 out of 5 stars
Invited

The platform is intuitive and delivers…

The platform is intuitive and delivers insightful data that enhances client understanding.

August 5, 2025
Similarweb logo

Reply from Similarweb

We’re glad to see that Similarweb has been useful for you. Thank you for trusting us and for your thoughtful review.

Rated 5 out of 5 stars
Invited

Interesting and useful event

Really great range of speakers. The content was both informative and actionable. Honestly, probably the most helpful event I've been to all year.

Looking forward to getting the slides.

September 3, 2025
Similarweb logo

Reply from Similarweb

Hi Nick! Thank you for the great feedback. We’ve also shared your comments with the relevant team to make sure you’re always happy with our events. See you soon - Best, the Similarweb team

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Rated 5 out of 5 stars
Invited

So much information !!

So much information for traders and potential customers and their competition!! That provides insights for sales executives causing trust and admiration from our customers

September 3, 2025
Similarweb logo

Reply from Similarweb

We're happy to hear that the wealth of information resonates well with you. We appreciate you acknowledging the trust and admiration cultivated with our customers. Thanks for your feedback!

Rated 5 out of 5 stars
Invited

A great piece of software.

A great piece of software.

September 3, 2025
Similarweb logo

Reply from Similarweb

We're happy to hear that you enjoyed the software. Thank you for your positive feedback; we appreciate it.

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Rated 2 out of 5 stars
Invited

Frustrating Access

The access is frustrating because I don't know what is included in my package and what is not. I don't know until I click on something and it says "For an additional $300 a month..." Things should be grayed out so I'm not spending extra time randomly clicking around to find the info I want. Bookmarking report views would be helpful so I don't have to remember how I found information month-to-month or quarter-to-quarter. Flexible dates would also be appreciated. It's very limited.

August 30, 2025

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