HelloFresh België/Belgique Reviews 12,410

TrustScore 4 out of 5

3.8

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers appreciate the ease and convenience the service brings to their lives, particularly in simplifying meal preparation. People find the recipes easy to follow, tasty, and varied, which makes cooking a more enjoyable and stress-free experience. The freshness and high quality of the ingredients are also frequently praised, with consumers highlighting that this reduces food waste. However, some consumers have reported issues with the service. These include missing ingredients, deliveries not being well organized, and a lack of variety in the menu over time. A few reviewers mentioned difficulties with language options and the inability to specify dietary restrictions or allergies effectively. Some people have also expressed concerns about the quality of certain ingredients and the clarity of pricing.

Based on these reviews

Rated 4 out of 5 stars
Invited

The recipes were really good, all products as well! Had some difficulties with payment (for some reason 2 cents came off but the payment for the box not),but eventually everything was okay. It's no... See more

Company replied

Rated 4 out of 5 stars
Invited

HalloFresh I am satisfied and know that I Will receive good food products from Helofresh

Company replied

Rated 3 out of 5 stars
Invited

I really like the convenience, the freshness of the ingredients, and the punctuality. What I don't like is not having the option of receiving the recipes printed in English. It happened about two week... See more

Company replied

Rated 2 out of 5 stars

The idea of Hello Fresh is great and mostly, the meals and ingredient are good. The portions are also ok. But after a while using Hello Fresh, you notice a lack in variety in meals. Also the deliver... See more

Company replied

Rated 5 out of 5 stars
Invited

HelloFresh is so great, all récipe is healthy and tasty. All their recipe arr made with high quality product.

Company replied

Rated 3 out of 5 stars

I’ve wanted to cook for quite a while and HelloFresh made that easy, however I didn’t have the much space in my fridge (shared in my college dorm) so I had to cancel my plan. After canceling I receive... See more

Company replied

Rated 3 out of 5 stars
Invited

In general the meals are ok but the variety is repeated regularly. I have often found less than fresh vegetables a day after delivery and despite emailing, nothing has been done.

Company replied

Rated 5 out of 5 stars
Invited

Keep going: tastful, original, quick & easy to prepare, etc. !

Company replied

Rated 3 out of 5 stars
Invited

There is a good choice of a variety of menus, but unfortunately the Butter Chicken only had 2 small pieces of chicken in it.

Company replied

Rated 5 out of 5 stars
Invited

There is plenty of choice and clear categories (less calories,family etc) great value for money compared to many supermarkets and most importantly we waste so much less.

Company replied

Rated 5 out of 5 stars

Delicious but… not all went smoothly… 4 months now and 2 times we missed a indegrient… Still satisfied!

Company replied

Rated 3 out of 5 stars
Invited

The menu is nice but there’s no option to add the ingredients that you don’t like or have allergies ( I’m allergic to cinnamon) and I received a meal where the spices were added cinnamon.

Company replied

Rated 5 out of 5 stars
Invited

It's just my first delivery today and we cooked our first meal, as the site doesn't offer english, it was a bit difficult to understand in the beginning and be sure if my box was on the way, but I use... See more

Company replied

Rated 3 out of 5 stars
Invited

Could you make more recipe for children's cooking? e.g. cake, cookies,etc

Company replied

Rated 3 out of 5 stars
Invited

If we don't choose our recipes we are often given cheap alternatives.

Company replied

Rated 5 out of 5 stars
Invited

I am loving it, it is my making my life vey easy and delicious

Company replied

Rated 5 out of 5 stars
Invited

I love it that the recepies are well build and with taste. Easy to make and looking great, good products also.

Company replied

Rated 3 out of 5 stars
Invited

Reasonably good selection of recipes but the fresh ingredients are often unusable e.g. rock-hard avocados, unripe tomatoes.

Company replied

Rated 5 out of 5 stars

Always fresh products and good portions. Less to trow away. Me happy

Company replied

Rated 2 out of 5 stars

It's near impossible to order a strictly vegetarian box every week. Many cheeses in the "Veggie" dishes contain animal parts. It's not clearly marked in each recipe so you only find out after it arriv... See more

Company replied

Rated 3 out of 5 stars

I love learning to cook new dishes... but there is no search button on the site if you want a specific dish again which is not logical, all sites have a search button... There... See more

Company replied

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Company details

  1. Online Food Ordering Service
  2. Food Products Supplier

Written by the company

Wat eten we vanavond? Daarover hoef je met HelloFresh niet meer na te denken. HelloFresh ontwikkelt wekelijks lekkere, gezonde en verrassende recepten en doet alle bijbehorende boodschappen voor je. Aan het begin van de week wordt de HelloFresh Box – met receptenkaarten en alle verse ingrediënten voor 3 of 5 maaltijden– bij je aan de deur bezorgd. HelloFresh doet elke week de boodschappen en jij zet binnen 30 minuten een gezonde en lekkere maaltijd op tafel.


Contact info

3.8

Great

TrustScore 4 out of 5

12K reviews

5-star
4-star
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2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars
Invited

Keep going !

Keep going: tastful, original, quick & easy to prepare, etc. !

September 21, 2025
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

We'll definitely keep going and thank you for the amazing review! That's what we do it for!

Rated 5 out of 5 stars
Invited

HelloFresh is so great

HelloFresh is so great, all récipe is healthy and tasty. All their recipe arr made with high quality product.

September 9, 2025
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Sebastien! Thank you for these beautiful words. I am so happy to hear that it fits you so well! We hope we can continue to surprise you for many more years to come. Enjoy! Best, Nicole from HelloFresh

Rated 4 out of 5 stars
Invited

The recipes were really good

The recipes were really good, all products as well!
Had some difficulties with payment (for some reason 2 cents came off but the payment for the box not),but eventually everything was okay.
It's not so cheap but with the sales I love it!
Gives me chance to eat healthier and more veggies 🥕

September 24, 2025
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Thank you for this comment, which makes us very happy. We hope to continue to surprise you and offer you recipes that meet your expectations! Natali

Rated 1 out of 5 stars

Never delivered any food

Never delivered any food, never notified us that it wouldn’t be arriving, yet took our money anyway. Horrible! Shame on you!

September 8, 2025
Unprompted review
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Sarah, we’re really sorry to hear that your order didn’t arrive. If the failed delivery was due to our mistake, you’ll of course receive a refund. Please reach out to us via hellofresh.be/contact-us so we can look into this for you right away. Kind regards, Julian from HelloFresh

Rated 5 out of 5 stars
Invited

EASY LIFE , HAPPY TO COOK

I love it that the recepies are well build and with taste. Easy to make and looking great, good products also.

August 14, 2025
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Reply from HelloFresh België/Belgique

Hello Pfan, thank you for sharing your review. 5 stars! Wishing you lots of cooking fun with your boxes.
Best, Bente from HelloFresh

Rated 5 out of 5 stars
Invited

Fresh easy delicious

Fresh easy delicious

August 16, 2025
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Mariyana,
Thank you for leaving this positive review. I am so glad to hear that you're enjoying the boxes! We hope we can continue to surprise you positively for a long time to come. Enjoy!

Best,
Bente HelloFresh

Rated 1 out of 5 stars

Weird and very unwanted sales tactics

They tried to deliver a box to our door which we did not order. We have never ordered Hello Fresh before so it could not have been an order that we just forgot about. They tried to leave it with us saying it was probably for one of the neighbours and tried to guilt us into playing delivery boy for them. Eventually they accepted our refusal, or so we thought. Turns out, they left the box with the neighbours claiming it was for us and that we weren't home.
A bit later, someone rang our doorbell to sell us a subscription to Hello Fresh. This person would not take no for an answer until I slammed the door shut. Just leave people who are not interested alone, especially sick people who are tired of being woken up by your scammy behavior.

August 19, 2025
Unprompted review
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Alex,

Sorry to hear about this unpleasant experience – that should not have happened. We absolutely do not want you to feel pressured into accepting or handling a delivery that isn’t yours. Could you please reach out to us via our customer service https://www.hellofresh.be/contact-us, so we can look into what went wrong here and make sure this doesn’t happen again?

Best regards,
Zora HelloFresh

Rated 5 out of 5 stars
Invited

Good service

Good service, good food. Recommended.

January 24, 2025
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Maria, thank you for your 5 stars! We’re so glad to hear that you’re enjoying it. We hope to keep surprising you with delicious recipes for a long time to come :)
Best,
Bente from HelloFresh

Rated 1 out of 5 stars

Got a try out pack for 5 euro they…

Got a try out pack for 5 euro they said. Instead they signed me up for 6 boxes for 35 euros each (for 2 pers)

August 6, 2025
Unprompted review
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Brecht,

Thanks for sharing your experience. I’m sorry to hear that things didn’t go as expected with your try-out box. I can imagine how frustrating it must be to feel unexpectedly signed up for a subscription.
HelloFresh works with a flexible subscription model, which starts after the first box, even if it was a promotional offer. That said, it should always be clearly communicated, and we want everyone to feel fully informed about how it works.
If you haven’t already spoken to our customer service, please send us a message: helloresh.be/contact. We’d be happy to look into this and help find a solution.

Kind regards,
Bente from HelloFresh

Rated 3 out of 5 stars
Invited

I really like the convenience

I really like the convenience, the freshness of the ingredients, and the punctuality. What I don't like is not having the option of receiving the recipes printed in English. It happened about two weeks ago that I didn't receive the ready-made sauce that accompanied a chicken dish.

March 13, 2025
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Flavia,

Thank you for your review! We're happy to hear that you enjoy the convenience, fresh ingredients, and punctual delivery — that truly means a lot to us!

Regarding the English recipe cards: in your HelloFresh account settings, you can change your language preference to English. Additionally, all recipes are also available in English on our website via this link: https://www.hellofresh.nl/about/nieuws.

We're also sorry to hear that a sauce was missing from your meal. If that happens again, please feel free to contact our customer service so we can make it right for you.

Kind regards,
Zora HelloFresh

Rated 5 out of 5 stars
Invited

It's just my first delivery today and…

It's just my first delivery today and we cooked our first meal, as the site doesn't offer english, it was a bit difficult to understand in the beginning and be sure if my box was on the way, but I used my lap top which translated automatically and now I'm happy :)

July 14, 2025
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Tam, thanks for your 5 stars! Great to hear that you can now view the recipes in English — you can always find them at https://www.hellofresh.nl/about/nieuws as well. We hope to keep surprising you with delicious recipes for a long time :)
Best regards,
Bente from HelloFresh

Rated 3 out of 5 stars
Invited

The menu is nice but there’s no option…

The menu is nice but there’s no option to add the ingredients that you don’t like or have allergies ( I’m allergic to cinnamon) and I received a meal where the spices were added cinnamon.

July 11, 2025
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Gabriela, thanks for your lovely review! I've passed your feedback about accommodating allergies on to our recipe team. Hopefully, we'll be cooking alongside you for a long time to come :). Kind regards, Nicole from HelloFresh

Rated 3 out of 5 stars
Invited

There is a good choice of a variety of…

There is a good choice of a variety of menus, but unfortunately the Butter Chicken only had 2 small pieces of chicken in it.

July 5, 2025
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Thank you for your feedback. Portion sizes can be a difficult topic as everyone has different expectations. We follow the Health Council's guidelines as a basis for our recipe composition. Natali

Rated 3 out of 5 stars
Invited

Bad language

Language of the menu was the wrong

June 26, 2025
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello, thank you for your review. Could you clarify what you meant by the menu language being incorrect? You can reach out to us via hellofresh.be/contact-us, we’d be happy to help! Kind regards, Julian from HelloFresh

Rated 3 out of 5 stars
Invited

Could you make more recipe for…

Could you make more recipe for children's cooking? e.g. cake, cookies,etc

June 11, 2025
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Sujin, thanks for your positive review! I’ve passed your feedback about the lack of kid-friendly cooking recipes on to our recipe team. Hopefully we’ll keep enjoying meals together for a long time :). Best, Nicole from HelloFresh

Rated 4 out of 5 stars

The recipes are delicious and I always…

The recipes are delicious and I always have food.

June 8, 2025
Unprompted review
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Reply from HelloFresh België/Belgique

Bonjour Karin,

Merci beaucoup pour votre retour ! Nous sommes ravis d'apprendre que vous trouvez nos recettes délicieuses et que vous avez toujours de quoi manger. C’est exactement ce que nous souhaitons offrir : des repas savoureux et satisfaisants.

Si vous avez des suggestions ou des questions, n’hésitez pas à nous contacter.

Bien à vous,
Zora, HelloFresh

Rated 3 out of 5 stars

Good at first but finally disappointing

I love learning to cook new dishes...

but there is no search button on the site if you want a specific dish again which is not logical, all sites have a search button...

There is no profile where i can see my past dishes or ask to stop the membership which irritated me, seeing the comments here from people that stopped their membership and kept getting dishes sent to them

The prices of each dish are not written so some are more expensive than others ...you see the price ounce in the cart, so you lose lots of time finding a dish thats not too expensive, that is annoying...

Not possible to ask for the same dish every week, since the dishes change each week and i wanted a certain dish regularly snif

i am new and had three weeks of three dishes for two but now for the same price i get only two dishes...its now getting expensive i see ,so i will most probably stop my membership since 44 euros per week for two dishes is too much. But i find the concept fantastic, especially to learn to cook

Review after a couple of months : 10 september 2025
I love the concept but it disappointed on several points....
1. prices unclear and fluctuating
2. Nearly every dish includes vegetable or chicken cubes which is unatural in asian cuisine, so you do not learn to give a dish taste with herbs, very disppointing and having these cubes so often in my food did not feel like a good idea
3. The meat they add like 200grams of chicken, 80 grams of it was fat so it was very bad quality meat, same for the beef, super disappointing
4. Seeing the quality of the meat it got me thinking that the veggies were not biological either and it might not be good to eat that much of it either. Hello fresh does not mention anything about the origin of their produce.
5. They offer presents that aren't presents, for exemple a mini pack of biscuits with not so good ingredients and a free box of hello fresh for a friend, but you must convince them to become a member which means pushing friends and family into buying..to me making me harass friends is not a present...a free box should be a free box, to taste.
6. At the beginning they ask what you do not want and what are your allergies, but i noticed that they totally ignore this afterwards...i put i do not want pork and i saw that when they chose dishes for me they chose them often with pork which shocked me....so always chose the dishes ...do not let hello fresh chose or you will get what you said that you do not want

I stopped my membership after approximately 4 months

I will say this, hello fresh has inspired me in my own cooking so it did teach me something and for that i am grateful...so for someone who wants to learn a dish or two, it could be interesting, just avoid dishes with the veggie or chicken cubes (not easy) or replace them as i did with herbs.

May 16, 2025
Unprompted review
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Farah, we're so glad to see that you're happy with our boxes! If you have any additional feedback for us, you can always reach out to our customer service at www.hellofresh.be/contact-page. It also seems that our membership might not be entirely clear to you. I'd recommend contacting our customer care team so we can explain our concept to you in more detail. Hopefully, you'll keep enjoying our meals for a long time! Best regards, Nicole from HelloFresh

Rated 1 out of 5 stars

Dishonnest business practice

I accepted once an offer to get HelloFresh. The first box went fine, the second box was missing one of the main ingredients in a meal. I stopped HelloFresh, and removed my credit card from the website. A few weeks later, I receive a new box that I did not order, paid by the card that was removed from the website. I am leaving tomorrow on holiday and I end up with food I didn't choose and that I don't want to eat.

May 13, 2025
Unprompted review
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Quentin! Thank you for sharing your experience. We sincerely apologize for the inconvenience caused by this situation. Please contact our customer support team as soon as possible so we can resolve this issue promptly and ensure you are not charged further. We appreciate your feedback and will work to improve our processes to prevent such incidents in the future. Kind regards, Zora HelloFresh

Rated 5 out of 5 stars

Fresh products

Always fresh products and good portions. Less to trow away. Me happy

April 21, 2025
Unprompted review
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Els! Thank you for your wonderful review. We're glad to hear that you're happy with our fresh products and portions. We do our best to minimize waste, and your satisfaction is our greatest reward. If you have any questions or suggestions, feel free to let me know. Enjoy cooking! Kind regards, Zora HelloFresh

Rated 3 out of 5 stars
Invited

Vegetables not always fresh.

In general the meals are ok but the variety is repeated regularly. I have often found less than fresh vegetables a day after delivery and despite emailing, nothing has been done.

March 29, 2025
HelloFresh België/Belgique logo

Reply from HelloFresh België/Belgique

Hello Rachael, great to see that you're happy with our boxes! Thank you for your feedback on our variety of mealls. If you have any additional feedback on why you gave us only three stars, feel free to share it with our customer service team at www.hellofresh.be/contact-page. We hope you'll continue enjoying our meals for a long time! Kind regards, Nicole from HelloFresh

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