Fiona

River Island at the Birmingham Bullring is absolutely delivering this season! The collections are fresh, stylish, and full of standout pieces—it's been hard not to leave with something new every time I visit. The store itself looks amazing, with a clean, modern layout that makes browsing a breeze.

A special shoutout to the newly updated changing rooms—they genuinely elevate the shopping experience. They feel fun, a bit luxurious, and make trying things on so much more enjoyable.
Huge credit goes to Saiqa Mubeen in the fitting room area. Saiqa is always so friendly, helpful, and genuinely goes above and beyond to make sure shoppers are taken care of. It's rare to come across that level of customer service, and it makes all the difference.

Overall, I’m loving shopping at River Island this season—great style, great service, great vibe.

Zoe is amazing and always one step ahead. She’s so proactive and organised. Working with Zoe really takes the pressure of the day to day things and allows me to focus on the parts of my job I really love. She is also a really lovely friendly person and great fun to work with. Thanks Zoe.