I genuinely feel sorry for the poor customer service representative — “Olly,” as he’s called — who’s been left to defend what is, quite frankly, indefensible. It’s not his fault, but he’s the unfortunate face of a system designed to squeeze every last penny out of parents under the guise of “memorable school photography.”
This company’s approach feels less like a service and more like an exercise in exploitation. Parents are expected to pay absurd prices for low-resolution, poorly produced images that barely qualify as keepsakes. It’s a shameful example of style over substance — or rather, profit over principle — where the actual quality of the product seems irrelevant compared to the mark-up.
What’s even more disappointing is that schools continue to engage with companies like this. By partnering with such providers, they unknowingly enable a business model that targets parents’ emotions and turns a simple school photo into an overpriced luxury. It’s not about capturing memories anymore — it’s about monetising them.
Calling it a “service” would be generous; it’s more of a sugar-coated money grab wrapped in glossy marketing. Perhaps the next time schools consider working with such firms, they should ask themselves whether they’re truly offering value to families — or just helping a company make a 1,000% profit from a batch of cheaply printed photos.