So many companies offer similar products in design and quality. Kite stood out by their use of colour. Colours in cotton can often look fake; Kite colours are sharp and wash well to maintain that sharpness.
Sizing will always be a problem between brands. Kite over- compensates as they wish to reduce returns.
A clearer sizing might be beneficial to prospective customers.
Never sure if these reviews reach your board or design team and that my time has not been wasted.
As you have been able to contact me via my email, you are now also able to contact me with your thoughts on my suggestions.