I have a French bulldog who suffers from alopecia, and he is also sensitive to allergies. I have tried many grain-free, hypoallergenic foods, including Nutri Paw supplements. I came across Pure on Instagram and thought I'd try it. The first few weeks, we saw no difference, although he loves it, and chases his bowl around the kitchen until the last bit is got. However, as it has now been a couple of months, the family can clearly see an improvement in his bald patches; they are much smaller, and his overall coat is incredibly soft. His irritations have become a lot less, and he's thriving. My only concern is the cost once the discounted offer ends. I understand the cost of the process to manufacture, but it is still a little steep when there is no discount. But thank you Pure, he looks healthier and happier than ever.