For me and my opinion not impressed and with the lack of the personal touch as a valued customer. And if I'm going to pay £10 amonth for boxer shorts they should b delivered within a time limit? But this is like another thing where u pay £12 pounds a month 4 a t-shirt? That consep may work in other countries? But for me personally no. U don't need too but boxer shorts every month? As u could have 3 pairs and then stop being a customer. But for me to keep loyal customers? U should have a way that u buy them once every 3 months or so.