So I've been using WAE+ for around a year nearly and they've changed a lot in that time. It's been interesting watching the changes as my orders come in. They've added loads more items to their website, drastically improved their phone lines from what they were a few months ago and made the very grateful choice of changing to UPS as the main courier. I would also recommend them as they've always been extremely polite on the phones and vast majority of my 10+ orders have been on time or early - one or two were on backorder but also arrived within a couple of days. When this happened I always received my delivery costs back straight away.
WAE+ prices have been their main selling point since I first stumbled across them and this hasn't changed, no one is as cheap as them except maybe Amazon but even then with delivery WAE+ are usually cheaper.
No hesitation in recommending them, don't believe all the bad reviews. Sure they seem to have some growing pains but one or two not so positive reviews a day doesn't seem that much compared to the hundreds of customers a day they seem to have.