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Rated 1 out of 5 stars

Ordered food and everyone got food poisoning. Shocked this has never happened before and comes to question how long before the item is cooked and how it’s stored before delivery. Just seen that a lo... See more

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Rated 5 out of 5 stars

I am very pleased with the whole experience. The delivery guy was very professional, came to my floor (3rd) even if I told him that he could leave the items downstairs if he liked and also delivered... See more

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Rated 2 out of 5 stars

Was a good customer for about a year. Introduced 2 friends and 2 family members who also joined due to great produce even if sometimes a little expensive. But since Covid they have become basically a... See more

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Rated 4 out of 5 stars

The food is really good quality, albeit expensive. They are not super organised but make up by calling up to discuss any issue that there might be with your order. I've used them regularly in the past... See more

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Company details

  1. Catering Food and Drink Supplier
  2. Food Products Supplier

Information provided by various external sources

Driven by a remarkably simple concept - to make quality, authentic Italian food and ingredients available at affordable prices across the UK. Nifeislife first earned its stripes for introducing its Buffalo Mozzarella di Campania to London's top restaurants. With its limited worldwide circulation and Denominazione di origine controllata' (DOC) quality-assurance mark, it became the company's best selling product, generating mainstream interest and securing a firm following from customers keen to sample other artisan Italian products.


Contact info

2.8

Average

TrustScore 3 out of 5

144 reviews

5-star
4-star
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2-star
1-star

Replied to 100% of negative reviews

Typically replies within 2 weeks


Rated 1 out of 5 stars

Food poisoning

Ordered food and everyone got food poisoning. Shocked this has never happened before and comes to question how long before the item is cooked and how it’s stored before delivery.
Just seen that a lot of people have experienced short expiry dates with them. No response. The team offered the same items that made us sick and then never heard from them again!!!

April 1, 2025
Unprompted review
Nifeislife.com logo

Reply from Nifeislife.com

Dear Chloe,

We are truly sorry to hear about the food poisoning you and your group experienced after consuming your recent order. We understand how upsetting and concerning this must be, and we sincerely apologize for the distress it has caused.

As we mentioned previously, we have not received any other reports of similar issues related to the batch from which your order was prepared. This makes it especially perplexing, and we are taking your experience very seriously.

We believe you and are genuinely sorry that this happened. As a gesture of goodwill, we offered you a replacement of the affected items or a full refund. We are sorry that the offer of replacement was not accepted.

We want to assure you that all of our products are prepared fresh after the order, minimizing storage time and ensuring the highest quality possible. Our preparation and storage protocols are designed to prevent any contamination or spoilage.

We sincerely regret that your experience with us was so negative. We hope that you will reconsider and allow us the opportunity to regain your trust in the future. Please don't hesitate to reach out if you have any further questions or concerns.

Sincerely,

The NifeisLife Team

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Rated 1 out of 5 stars

Soiled products and poor packaging

Despite I always liked the variety of products they offer (unfortunately reduced after brexit, or often out of stock), the quality and service is dramatically worsened through the years.
Fresh goods arrive smelly/rotten most of the time now, while several of the other products have a short expiry date. There is no refund option for spoiled or damaged products.
Another pain point is the delivery service they use. DPD never follow the delivery instructions, and the boxes often arrive damaged.

December 31, 2024
Unprompted review
Nifeislife.com logo

Reply from Nifeislife.com

Dear Laura T.,

We are truly sorry to read about your dissatisfaction and would like to address your concerns. Unfortunately, from the name provided here, we are unable to trace your specific orders, which limits our ability to investigate the matter further.

However, we want to assure you that both our products and packaging have remained consistent over the years, with only enhancements introduced to improve the overall experience. Regarding DPD, while we acknowledge that we have limited control over third-party couriers, they successfully deliver 98% of our orders without issue.

As for refunds, we want to clarify that no customer is ever left without a resolution. Our refund process is straightforward and outlined in our Terms and Conditions. By following the procedures, any issues with spoiled or damaged products are promptly addressed.

We value your feedback and remain committed to improving wherever possible. If you'd like to discuss your concerns further or provide details of your orders, please reach out to our customer service team directly.

Kind regards,
The Nifeislife Team

Rated 5 out of 5 stars

Excellent choice of products

Excellent choice of products. I am Italian leaving in Scotland and yes… I could be very picky 🙂. The delivery was perfect, the boxing of the goods perfect as well. Grazie Mille Nifeislife!
Giorgio

December 24, 2024
Unprompted review
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Reply from Nifeislife.com

Thank you Giorgio for your Feedback

Rated 1 out of 5 stars

Terribile customer service - order at your own risk

Terribile customer service so good luck when placing an order. My order which was meant as a Christmas gift never arrived and for a whole week they were unreachable and took no action to help me. I am still waiting for a refund. Stay away from these incompetents

December 19, 2024
Unprompted review
Nifeislife.com logo

Reply from Nifeislife.com

Dear Oliver,

Thank you for your feedback. I am sorry for the inconvenience caused by the delay with your order and appreciate the opportunity to address this matter.

Your order was dispatched on time, as shown in the DPD tracking information, which indicates the delay occurred after the parcel left our facility. Recognising the urgency, our team promptly initiated an investigation with DPD, which usually takes up to 10 days. Despite this, we managed to have the parcel declared lost within two days and offered you the option of a replacement or a refund.

You requested a replacement if it could arrive before Christmas. While we were ready to ship it immediately, the uncertainty of DPD's delivery during this busy season led us to prioritise issuing a refund to minimise further disruption.

Since 1999, Nifeislife has served thousands of satisfied customers. While we regret the inconvenience, your reviews and the chargeback request seem disproportionate, given our proactive efforts to resolve the issue. The chargeback has also delayed your refund, which would otherwise have been processed within 24–48 working hours.

We are committed to providing excellent service and hope for a more constructive resolution approach in the future.

Kind regards,

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Rated 3 out of 5 stars

Shifting prices and confusing delivery policy

This retailer has a wide selection of products. Many of them aren't Italian, but I don't mind that.

Prices are advertised with VAT. When you put something in your basket, you're told the minimum order is £30 without VAT. I'm not entirely sure why I need to order £30 of goods and pay £10 delivery but I can't order £5 of goods and pay the same delivery charge.

Up to this point what I've said is a mild inconvenience. I put some soft drink cans in my basket. There was a significant bulk discount when purchased per case of 24. There was also some dried pasta which was £1.49 down from £1.99.

I had my basket ready to go but I was called away from my computer. The next morning I went back onto my laptop, clicked through to the checkout and found that the bulk discount on the soft drinks was gone and the dried pasta was now £1.79

There was now a banner advertising a discount code with £10 off and Free Delivery for orders over £70. I had over £60 in my basket so I added a few things, as those would end up "free". At checkout the £10 discount was applied but this brought my total below £70 so the delivery was no longer free. I added a few more things. I then found out that for a £7.90 delivery slot within the M25 the "free delivery" discount was applied but not for a £10 delivery slot outside the M25, using one of the "Friday vans". The customer is able to pick a delivery date far in advance. This is a really good feature for a retailer that sell refrigerated products

I found this whole shopping experience really irritating.
I understand bulk discounts reduce handling times, especially for things like cases of drinks. The retailer should decide what discount to offer for this and then leave it alone. Likewise, I fully agree with retailers dropping prices to manage stock, especially on perishables (I have seen other reviews by authors who don't seem to be sympathetic to this concept) but for dried pasta it seems strange to reduce a discount from one day to the next. I realise this isn't a national retailer but if you offer free delivery just make a blanket offer and factor in that the cost will be variable.

November 2, 2024
Unprompted review
Rated 4 out of 5 stars

Nifeislife is GREAT

We order from Nifeislife regularly and vouch for its quality and reliability. I have written and expressed the same to its 2 Italian owners and Ms. Vasileva.

October 16, 2024
Unprompted review
Rated 4 out of 5 stars

Will order from this site again

I ordered Speck and vitello for spezzatino. The expiry dates are fine. My only issue is that the delivery arrived about 45 minutes after the 2 and a half hour delivery slot. A larger selection of meat and cheese (how about Stinco prosciutto?) would be appreciated.

October 11, 2024
Unprompted review
Rated 1 out of 5 stars

Dented tins and terrible customer service

I ordered an expensive order from this company and recieved NINE dented tomato tins - all of them expensive. I emailed twice and got no reply, and tried phoning several times, again no reply. Don't order form this company!

October 8, 2024
Unprompted review
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Rated 1 out of 5 stars

Quality control slipping ..........

I have been a regular customer for a decade or more. I would say that the quality and availability of fresh products such as mozzarella and mortadella have slipped considerably over the past couple of years. I keep ordering mortadella as I remember if was excellent in the past and I still hope it will be again. These days mortadella from NifeIsLife is salty, greasy, and very thickly sliced ......

September 24, 2024
Unprompted review
Rated 5 out of 5 stars

FANTASTIC

Excellent customer service. Timely responses to customer inquiries and concerns demonstrate the commitment and professionalism of exceptional service.

August 1, 2024
Unprompted review
Rated 1 out of 5 stars

Avoid

For the third and final time, they have sent goods with an expiry date just 2 or 3 days away. Despite my complaints, this issue persists. This will be my last order. The customer experience has been very disappointing, especially since there are many other options available for purchasing quality Italian products.

July 2, 2024
Unprompted review
Rated 5 out of 5 stars

Excellent products

Excellent products not easy to find in UK. I strongly recommend it and really cannot understand such a low average rating. I ordered several times in the last years.

March 30, 2024
Unprompted review
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Rated 2 out of 5 stars

Delivered the wrong easter egg…

I recently ordered two Kinder eggs with the mario kart toy to be delivered in two weeks.

I have received only one mario kart egg and another marvel egg.

Niceislife did try to reach out to me to notify me, although unfortunately I was not contactable at that time. A marvel egg was put in as a replacement for another mario kart egg as two were not available.

Although a replacement egg is better than no egg at this stage, I am still very disappointed that my order was not fulfilled. I bought the two mario kart eggs specifically and expected Niceislife to hold them until the date required. If the items I order might be out of stock by the time they are due to arrive, then I will order from somewhere else next time.

Although I appreciate their efforts to resolve the situation, I am disappointed overall with the outcome.

March 26, 2024
Unprompted review
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Rated 5 out of 5 stars

What a great shopping experience !

What a great shopping experience !

The website is fantastic with a fabulous range of Italian foods including fresh fruit and veg that you just don’t see on other Italian food sites

I’d originally wanted to order fontina cheese which is so hard to get hold of but couldn’t resist other cheeses to try with staples you just can’t buy unless you’re willing to pay an arm and a leg for

I found prices reasonable including lemons from sorrento for no more than supermarket prices !

Ordering was so easy
Delivery by dpd quick and easy
Within 48 hours and you can choose your delivery slot
Great communications
All packed safely

I can’t say just how impressed I have been with this experience

All in time for New Years Day which is what I’d hoped for

Highly recommend the site and will certainly be Using them in the future

December 30, 2023
Unprompted review
Rated 1 out of 5 stars

Do not use them

Very poor service. Poor products. No one answers the phone or replies to emails, Trading Standards are looking into them.

December 2, 2023
Unprompted review

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