ItsHot.com Diamond Jewelry & Watches Reviews 132

TrustScore 4.5 out of 5

4.3

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Rated 5 out of 5 stars
Invited

Awesome customer service! Joan was so nice and helped us with all our questions. I lover their jewelry collection, so many beautiful pieces. And the prices are great, too. Highly highly recommended!!

Rated 1 out of 5 stars

This company has a "Best Price Guarantee" but unfortunatley, do not honor it. Found a used BREITLING AEROMARINE CHRONO SUPEROCEAN MENS WATCH on their website for $4,130 and sent them a link for the s... See more

Company replied

Rated 5 out of 5 stars

Oksana did a great job giving us some great chain options within our budget. She excelled at explaining all the details about diamond chains. We did our research before and visited other retailers, bu... See more

Rated 5 out of 5 stars

To be honest, I wasn't here to shop, just to look around. But I ended up spending 6k buying a diamond Rolex watch (Oyster Perpetual Red Dial 18K Gold). The sales rep was extremely knowledgeable and pa... See more

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Company details

  1. Jewelry Store
  2. Clothing Store

Information provided by various external sources

Its Hot Diamond Jewelry Store NYC. High Quality Custom Designer Jewelry. Buy Diamond Jewelry Online or Visit our Diamond Jewelry Store in NY for Diamond Watches, Diamond Engagement Rings & Wedding Rings, Diamond Earrings, Diamond Bracelets, Pinky Rings...


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

132 reviews

5-star
4-star
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1-star

Replied to 75% of negative reviews

Typically replies within 1 week


Rated 5 out of 5 stars

I bought a Rolex watch from itshot…

I bought a Rolex watch from itshot recently and they were very helpful and attentive. Mac was great and the girls there are great. I got a beautiful watch at a very good price. Thank you!!

October 10, 2025
Unprompted review
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Rated 5 out of 5 stars
Invited

Awesome customer service

Awesome customer service! Joan was so nice and helped us with all our questions. I lover their jewelry collection, so many beautiful pieces. And the prices are great, too. Highly highly recommended!!

September 24, 2025
Rated 5 out of 5 stars
Invited

A+ Service

So happy with my new chain! It is absolutely stunning. The customer service is impeccable. If you are shopping for jewelry I will wholeheartedly recommend this store a thousand times over. I'm speechless!

September 11, 2025
Rated 5 out of 5 stars
Invited

I love the quality of my diamond…

I love the quality of my diamond necklace!! Customer service was great, they were working with me very patiently and helped me find exactly what I wanted. Beautiful jewelry, beautiful work, great customer service.

August 4, 2025
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Rated 5 out of 5 stars

I bought a 7 row diamond mens braclet I…

I bought a 7 row diamond mens braclet I had seen it online which I was very afride of spending that type of money without seeing the piece in person... Well I must say I was very satisfyied with my purchase... Now Im thinking of buying the Gucci Diamond watch just want the price to drop some more... Thanks again

June 18, 2025
Unprompted review
Rated 5 out of 5 stars

Love the prices here

Love the prices here. Very high quality jewelry within my budget. I got a diamond pinky ring for a very reasonable price. Also, great customer service. The whole experience was 5 stars.

July 21, 2025
Unprompted review
Rated 5 out of 5 stars
Invited

Exceeded my expectations

I bought a diamond watch from the store and was extremely satisfied with the quality of diamonds (my local jeweler confirmed they are real and a nice deal) and craftsmanship. They staff was also very helpful in explaining different options for budget and assisting to make what I think came out a very good decision. Thanks.

July 15, 2025
Rated 1 out of 5 stars

Sold me a Rolex with a fake wristband.

I purchased a Rolex watch, model 1603. I have had the watch for 2 years and decided to sell it. The watch they sent me was actually a 1641. The wrist band was not solid gold, but gold plated. The diamonds and bezel were real. I paid $7,600 and the appraisal certificate stated a value of $14,784. I took the watch to 6 different businesses and could barely get $1,700 for it 2 years later.

June 26, 2025
Unprompted review
ItsHot.com Diamond Jewelry & Watches logo

Reply from ItsHot.com Diamond Jewelry & Watches

We tried to reach you but not getting a response. Not sure where you took the watch and in what condition it is, but depending on condition, we can offer you up to a full value for trade in for any other jewelry or watch items or up to $5,000 as a buyback, which is a lot more than the amount you claim it is worth.

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Rated 5 out of 5 stars

Ordered a ring for my fiancé and had…

Ordered a ring for my fiancé and had them replicate a ring for me from another site so ours would match. Came out perfect, Mark was the person who helped us from front to back and followed through with everything.
Great work!

March 29, 2025
Unprompted review
Rated 5 out of 5 stars

After reading the reviews here

After reading the reviews here, I felt I had to take the time to tell you about my experience. I ordered some products all the way to Norway, and yes, there were a lot of fees and customs duties, but it shouldn't go to the detriment of the store.
When I received the goods I had hopes that it would look as exclusive as in the pictures, but I didn't expect anything.
For the prices they have, the products are good enough, especially in relation to how much fraud there is around. The diamonds are of very low quality but it is real, and you get what you pay for. One of my products had a defect, and when I contacted customer service and explained the situation, we came to an agreement after some time and I was sent a new product.
So my conclusion is that those who order from here should be aware of what they are paying for, and the store lives up to its promises.
I will give them a thumbs up and have no hesitation in ordering from them again.
By the way, I would like to order a new leather strap for my watch, as it has become worn after a lot of use.
Regards, a very satisfied customer

February 12, 2025
Unprompted review
Rated 1 out of 5 stars

Fraud alert

Fraud alert! Don’t trust this company. They’re using bad quality parts for the Rolex watch. Their Rolex watch is a piece of shit! You guys just throwing your money away.

October 5, 2024
Unprompted review
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Reply from ItsHot.com Diamond Jewelry & Watches

This is a repeat of the review for the same watch/experience. We are not using "bad quality parts". The watch you purchased we clearly stated in the listing that bezel and dial in the watch are aftermarket, but that does not make the watch "fake". Rolex dealer will declare a watch fake if it has any aftermarket parts, even if those have no influence on the watch movement and functionality. Now if you purchase a Mercedes which had rims, tires, wipers, even seats redone by not Mercedes to make it nicer, but the body, engine and all major parts are the same, does it mean you have a fake Mercedes? No, right? Same logic here. We have been in business for 20 years now, with actual location in NYC which you can visit and view, test and purchase products in person. We are New York registered business. Had we done a single scam in all these years in business we would long be closed. So we are a real business, information on your item purchased was clearly stated in the listing. And you could have returned the watch without problems within 30 days of receiving it, as long as it was in original condition.

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Rated 5 out of 5 stars

I'm afraid to shop anywhere else for online jewelry

As I watch all the negative reviews and the response back to the customer it amazes me to see It'sHot stick up for themselves. I'm honestly scared to shop for jewelry anywhere else online. My first purchase was some years back but I bought my fiancé her ring here, tested to be sure as I spent $7K on it, and it was genuine. The lab asked where I got the ring from and how much... They were astounded at it and more so, the cost.

October 9, 2023
Unprompted review
Rated 1 out of 5 stars

Purchase black diamond infinity ring…

Purchase black diamond infinity ring fake paid extremely to much for a fugazi

June 28, 2023
Unprompted review
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Reply from ItsHot.com Diamond Jewelry & Watches

We requested you to provide your order number as well as report stating the diamonds are fake but received no response, hence this review itself is fake.
We have been in business since 2004, with an actual location which you can visit and view/purchase the products in person. We do not sell fake items, all products are exactly as described (we would not be able to be in business for 20 years selling fake items).
So any real clients: you are always welcome to do your own testing, you can also bring the items to your local gemologist and get their report and we guarantee they will confirm the item is authentic, exactly as stated (be sure to get an actual appraisal report though, do not use a place which is not able to provide such a report as they will not do proper testing and not liable for their words, you should obtain actual written report whenever somebody tests the items).

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Rated 1 out of 5 stars

Complete waste of time

Complete waste of time. All this wait for a MONTH on a custom order just too get the job done wrong I confirmed with them countless of times. Is the gonna be for my 9mm chain ? Response "Great then I will go ahead and set up an order for you. Could you please confirm if you want to put it on your 9mm rope chain or different one? I need to let them know to make custom bail as well." Such a rush to want too make a sale but fail at completing the job. I'll be taking my money my business elsewhere. I'm not gonna send this in too wait another week or however long it's gonna take too say "oh sorry, here's 50 bucks for shipping" do business with people face too face if you want the job done right.

October 4, 2023
Unprompted review
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Reply from ItsHot.com Diamond Jewelry & Watches

Very sorry about the mistake. Looked into the matter and there are no excuses here that we can provide, I would like to clarify what happened: the original salesperson did properly take the order though and put notes on it to customize the bail of the pendant to fit 9mm rope chain, but when the pendant came in, she was on vacation, so another sales person took over the order and didn't review the notes prior to shipping the pendant. Unfortunately (or fortunately) we still have humans working, not robots, and although we have procedures in place to find such mistakes and correct them prior to shipping, and constantly working to improve these procedures, in this case the mistake was made not just by one person but by two: our jeweler when he was making the pendant, and the sales person who took over the original one to assist you with pendant and ship it.
Not sure what $50 you are referring to for shipping in your review though. As I reviewed the communication, the representative who you spoke with did apologize for the mistake and is providing you with prepaid shipping label where you would not have to pay anything to ship the pendant to us to adjust the bail (both shipping and adjustment will be done for free).
We understand your frustration with waiting for the pendant and it not fitting the chain and again are sorry about the mistake, issue was escalated to management and we will make sure such mistakes won't happen again.

Rated 4 out of 5 stars

Good quality jewelry but only fair…

Good quality jewelry but only fair craftsmanship so I had to send my ring back for repair of imperfections of the setting. Customer service by email is nonresponsive so I had to call after a week before the ring was passed to a jeweler for repair. I then had to call again to have it shipped back to me. Worth the trouble in the end as I am happy with the repaired ring.

August 18, 2023
Unprompted review
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Reply from ItsHot.com Diamond Jewelry & Watches

Thank you for your review. Great to hear you are happy with the item and very sorry about lack of email support you are reporting, we will definitely look into why the emails were not promptly responded and work on improving this side of our customer support.

Rated 1 out of 5 stars

FRAUD ALERT

FRAUD ALERT! it’s not this company that’s perpetrating fraud necessarily, but fraudsters are using credit card information to drain your accounts.

Your response is EXACTLY the attitude that brings fraudulent buyers to your doorstep. As a merchant you must do more to ensure the security of all buyers and online purchase data. You are welcome to check transaction #O71723.

July 15, 2023
Unprompted review
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Reply from ItsHot.com Diamond Jewelry & Watches

Sorry but what you talking about? O71723 is not our order number, thats not how our order numbers work.
We have been in business since 2004 (actual registered business with New York State), we have an actual physical location in NYC, we absolutely do not do fraud, it is illegal and had we done it even once our business would be closed. We also do not have a customer with your name Dar Miller. If you are referring to the fact that somebody stole your credit card information and then placed the order with us, then I am sorry but how is it our fault? We do use 3rd party verification services to verify that all credit card orders are valid, but if they placed the order using PayPal then you should take it up with PayPal as they check these transactions and guarantee them. Again, we have been in business since 2004, we provide great products and do honest service, we also do everything possible to protect us and our customers against fraud, but ultimately you are responsible to keep your credit card information safe.

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