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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Consumers appreciate the quality and innovation of the cameras, highlighting features like image stabilization, ease of use, and the quality of footage in various conditions. People find the cameras versatile for different activities, including travel, hiking, and underwater shooting. Reviewers also value the design and functionality, particularly the responsive touchscreen and quick recording capabilities. However, some customers report issues with customer service, specifically regarding unclear communication about coverage plans and delays in the return process. Others mention concerns about product durability and the company's tendency to discontinue products and accessories too quickly, leading to devices becoming obsolete. Some reviewers also point out the high cost of accessories and transportation.

Based on these reviews

Rated 4 out of 5 stars
Invited

X4 camera [5/5] is amazingly cool! Loads of features, good screen & playback, durable, high quality. I use with Moto and Snow, it gets dirty and bumped around - lenses and body are strong. Warrent... See more

Rated 4 out of 5 stars
Verified

The service representative was knowledgeable and patient. Took the time to explain everything, and kept me up to speed on all processes and progress. I believe that she went above and beyond.

Rated 4 out of 5 stars
Invited

The performance of the products is great I like the innovation and usability. I do not like the price of accesories and the cost of transportation if less than 100 euros that make me buy from amazon... See more

Rated 3 out of 5 stars
Verified

The app lacks quite badly in the area of accessibility and screen reader compatibility. I did reach out to the customer support and was promised that the changes will be made. However, I have not not... See more

Rated 5 out of 5 stars
Invited

The Insta360 x5 and the Mic Air are something new when you come from "regular" cameras and drones. High Quality made, easy to use (ok there is a learning curve for making videos comparing with poin... See more

Rated 2 out of 5 stars

Great camera, but! ….. they discontinue cameras too quickly. Purchased a Insta360 One RS 3-years ago and they have already stopped making accessories and stopped releasing firmware. I don’t think I ha... See more

Company replied

Rated 5 out of 5 stars
Invited

The camera is great, probably the best action cam i ever seen, but i think is strange see the promo video with motogp champion marquez and read it is not recommended to use the camera on mountain bike... See more

Rated 5 out of 5 stars
Invited

Awesome devices and even better support experience. I’ve been an Insta360 360 camera user since Insta360 One X. After using 3 generations of their 360 cameras, I am convinced of their quality, durabil... See more

Rated 5 out of 5 stars
Verified

I now feel confident with Insta because they compensated me for a problem that occurred with the camera lens, and this is important for building trust between companies and their customers. I hope you... See more

Rated 5 out of 5 stars
Invited

I received my Insta360 X5 a few days ago and one of the standard protector lenses fell of as it was really loose from day one. After talking with support they helped me get a replacement item whithout... See more

Rated 3 out of 5 stars

Item costing less than £40 was sent by FedEx from China. Delivery required ID and signature. As I work, they made 3 attempts to deliver it and then it was returned to china. Contact emails were helpf... See more

Company replied

Rated 5 out of 5 stars
Invited

I absolutely love my Insta360 Ace Pro 2 cameras! I have used them for videos on my motorcycle, in the day, the night and even for fun times with the family in the pool! Great videos and easy to use! I... See more

Rated 5 out of 5 stars
Verified

Great product for a good price point. Purchasing a original Insta360 product guarantees that no damage will come to my camera and ensures that it will have proper fitment.

Rated 3 out of 5 stars

Other than the fact that if insta 360 stops supporting my camera in their mandatory app, it will turn into a very expensive paperweight, its pretty good. Also if they go out of buisness this camera wi... See more

Company replied

Rated 5 out of 5 stars
Verified

Bought a brand new insta360 x4 and the wifi connection was having issue. Sent it back and they found out the issue as irreparable, they send back a brand new one

Rated 5 out of 5 stars
Verified

Star to make online videos with 360*5 way better than other cameras I've got. The app is amazing and all gadgets i take(selfie stick,mounts ...)

Rated 5 out of 5 stars
Invited

I used the Insta360 X4 before, and the X5 feels like a big upgrade. The best feature for me is the self lens replacement option at a fraction of the cost. I damaged my X4 lens within the first... See more

Rated 5 out of 5 stars
Invited

This insta360 x5 is a great camera. The packaging is second to none, with attention to detail a top priority. The camera itself is very easy-to-use and is a lot of fun. It has great image quality and... See more

Rated 3 out of 5 stars

The spec and build quality is of high quality Pity the same cannot be said for the user experience I have a GoPro Max which may not have the same operating features but it scores high on the user f... See more

Company replied

Rated 5 out of 5 stars
Verified

Your customer service was great and I was even sent a very thoughtful gift which I've actually used.

Rated 5 out of 5 stars
Invited

I have the X4 camera and had a problem with one of the lenses being scratched. I sent it for repair and got back a replacement unit in exellent condition. I would recommend their service.

Rated 5 out of 5 stars
Invited

Great company!! Leading the market in 360° action cams since years… Always thinking outside the box, for example with the Go Series, or now with the A1 drone!

Rated 5 out of 5 stars
Verified

Every time I bought a device on the Insta shop it was delivered rapidly and arrived in perfect conditions. Also when I need of assistance they are effective.

Rated 5 out of 5 stars
Verified

The response provided was more than a little helpful, problem has been solved, and the support team was most patient with me! Thank you!

Rated 5 out of 5 stars
Verified

Your company personnel worked with me to resolve my issue with Xplorer Grip. Kit. I returned the grip that lost a screw and you sent me a new one asap.

Rated 4 out of 5 stars
Invited

Finally Insta360 solved my issue in adding a mic to the GPS remote control. I was struggling about the audio quality while riding a bike and setup an awkward rigging to reduce wind noises. This improv... See more

Rated 5 out of 5 stars
Verified

5 Stars! Online support and the repair team are amazing! They met my expectation's providing quick responses and understanding of the repair process. Very friendly and was able to send back my device... See more

Rated 4 out of 5 stars
Invited

“Great camera overall, that’s why I gave it 4 stars. However, since DJI released its 360 camera, I feel Insta360 should bring more updates and improvements to stay competitive. Some features are alrea... See more

Rated 5 out of 5 stars
Invited

X5 battery life held up better than expected during my Canada trip. No freezing issues, and still got hours of use out of it.

Rated 5 out of 5 stars
Invited

I use both the X5 and GO 3S depending on the situation. When I want full control, cinematic shots, or to reframe things later the X5 is my go-to. It's unbeatable for capturing immersive travel content... See more

Rated 5 out of 5 stars
Invited

I've been using the X5 for the past month primarily mounted on my bike helmet. The image stabilization is genuinely impressive even going down cobbled streets or jumping curbs, the footage comes out s... See more

Rated 5 out of 5 stars
Verified

I'm in the research stage to find the best solution for a body camera. To this end, I asked a lot of questions to not one, but two different departments at INSTA360! They all answered me in... See more

Rated 5 out of 5 stars
Invited

I've been taking the X5 out for weekend hikes and the footage is super. The stabilization makes even bumpy trails look smooth. Battery lasts a full day, and the editing tools in the app are super intu... See more

Rated 5 out of 5 stars
Invited

Editing GO 3S clips is actually fun. The quick-cut templates are great and save me tons of time when I'm just sharing daily stuff with friends.

Rated 5 out of 5 stars
Invited

Recording in 8k on the Ace Pro 2 has spoiled me. The image quality is ridiculous and reframing in post is so smooth it feels like cheating.

Rated 5 out of 5 stars
Invited

Reached out about an issue with activation and the support person not only fixed it but gave me tips on best battery practices. Very appreciated.

Rated 5 out of 5 stars
Invited

The X5 interface is the most responsive I've seen on any action cam. Feels like a proper touchscreen, not like the clunky ones I'm used to.

Rated 5 out of 5 stars
Invited

Had some delays with shipping but the communication was clear and proactive. Got tracking updates and even a follow-up to confirm delivery.

Rated 5 out of 5 stars
Invited

Was worried about overheating on the X5 after long recording, but so far it's stayed cool and consistent even in 4k mode.

Rated 5 out of 5 stars
Verified

I have to say that since I started using Insta360x5, my days have changed. I always find the motivation to go out and shoot. I find this product fantastic and versatile. It's made of excellent m... See more

Rated 5 out of 5 stars
Invited

Honestly didn't expect much from customer support but they completely handled my return smoothly and even offered options.Very happy with the experience.

Rated 5 out of 5 stars
Invited

Time game on retuning could and should have been faster especially since the fixing process was a defective device. Over night or fast ship it back. Also though you guys replaced the defective device.... See more

Rated 5 out of 5 stars
Invited

I've tried a few action cams and the Ace Pro 2 really nails the balance of performance and usability. It boots up fast, the touchscreen is sharp, and even night footage looks great

Rated 5 out of 5 stars
Verified

“I’d just like to say thank you for the excellent service and the helpful attitude. I was really satisfied, and it was a pleasure to shop with you!”

Rated 5 out of 5 stars
Invited

Had to film a wedding highlight with the GO 3S and it turned out better than my mirrorless cam in some shots. The dynamic range is surprisingly good.

Rated 5 out of 5 stars
Invited

Communication was a bit unclear on the coverage with flexcare plan. Instead of saying you are not covered for a camera replacement. Say something like based on our assessment, you are covered to have... See more

Rated 5 out of 5 stars
Invited

Been using the Ace Pro 2 mainly for underwater shooting on dives, and the detail is impressive. It picks up light well even below 10 meters.

Rated 5 out of 5 stars
Invited

I've been using the X5 for a few weeks now, mostly during weekend hikes and short travel vlogs. The image quality is a big step up from what I've used before crisp, great in changing light, and the dy... See more

Rated 5 out of 5 stars
Invited

Using the Ace Pro mainly for short content creation biking, coffee runs, and quick interviews. It's fat, I mean you press record and it's ready instantly. That's a small thing but makes a huge differe... See more

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Company details

  1. #41 of 52 best companies in Electronics Company

Written by the company

Insta360 creates boldly innovative products that help people capture and share their lives. With a "Think bold" mindset, Insta360 is reimagining the limits of action cameras, 360 VR cameras and traditional photography solutions. Powered by AI, the brand's video editing software is revolutionizing the way creators make engaging content. Insta360 is dedicated to helping a new generation of athletes, creatives, adventure travelers and professionals bring their ideas to life.


Contact info

3.7

Average

TrustScore 3.5 out of 5

978 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 97% of negative reviews

Typically replies within 1 month


Rated 5 out of 5 stars
Verified

What a fabulous company

What a fabulous company.
Terrific infrastructure and built community. Great seamless cloud service. Good engagement level with customers... and the jewel in the crown.... the products and software.. you guys Rock.
I know have the Insta360 x5, and the flow pro 2 gimble... I feel a sense of pride every time I use them.
Only element I don't like, is the gold loyalty points, they are too low a value for our levels of loyalty and spend. Only minor element I can say.

Keep going and I cant wait for the Autumn s/w update.

October 12, 2025
Rated 1 out of 5 stars

I absolutely despise this software

I absolutely despise this software!

I've owned several 360 camera from various manufactures who all use their own software bespoke to their product. Every other brand I've owned has worked fine, no troubles. I've owned the Insta 360 software now for over a year.

I have problems with the 360 camera itself crashing, this happens occasionally when I'm taking multiple 360 images in relatively quick succession. I also have an issue with the touch screen in the sense it's very easy to change the settings by accident just by handling the camera.

The software however is my biggest gripe. It is full of glitches and constantly crashes. You spend hours sorting it out, deleting apps and other software it doesn't like only to be greeted days later with a software update and the problem starts all over again! I've had enough of Insta 360 now and won't be buying another.

October 13, 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hi there, thank you for sharing your experience—we’re truly sorry it didn’t meet your expectations. It is recommended to ensure your camera's firmware and software are up to date. To help resolve this quickly, could you reply with a few more details via Trustpilot? We want to make this right for you, and your feedback is invaluable in helping us improve. Just let us know, and we’ll take care of the rest. Looking forward to your reply.

Rated 1 out of 5 stars

Very poor communication from support

We bought an Insta after 10 years of gopro. I use it primarily for Skydiving and base jumping. We were recently in Fiji and Australia. We used the insta for snorkeling in various places. It stopped working while Snokeling. It wont even turn on. It was just over a month out of warranty when it failed. We have contacted Indta explaining it should not fail when its being used well within it parameters, and according to consumer rights it should last at least 2 years. They responded to our first email, but several emails later we still haven't had a response. Weather they are taking the product back or not communication would of made this whole process a lot easier. Im going back to gopro 👍 Id just like to add this is the first time I have ever given a negative review, and that my Ten Years with Gopro I never had this problem.

October 5, 2025
Unprompted review
Insta360 logo

Reply from Insta360

Update:
Thank you for your information! We have checked that our email team had responded to you and followed up, but it seems that the emails failed to be received. We will pass it on to our email team and arrange for a colleague to follow up with you again. Please keep an eye on your email. Please also check the spam box. Thank you.

Hi there, we're truly sorry for the negative experience you had. We've tried locating your case under the name Stu 8, but couldn't find a match. To help resolve this quickly, could you please reply with a few more details via Trustpilot? Looking forward to your reply.

Rated 1 out of 5 stars

I am extremely frustrated with how this…

I am extremely frustrated with how this situation has been handled. I purchased a brand new Insta360 X4 back in August, and from the very beginning the unit was defective. Since August 18, I have been in constant contact with the service center, and my camera box has now been shipped back and forth six times!! it is now the beginning of October!!!

On top of that, I was previously told to keep the camera, and now I am being asked to ship it back yet again. This has caused unnecessary delays, wasted time, and has completely shaken my confidence in the service process.

At this point, I am requesting a clear and final resolution: a brand-new, unopened replacement unit sent to me immediately. Continuing to recycle the same defective or refurbished units is unacceptable, especially after nearly two months of repeated shipping and communication.

Please confirm how you will resolve this without requiring me to send the same package back and forth yet again. I expect this matter to be addressed fairly and promptly.

October 3, 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hello, our team of experts is continually following up with you. Please keep an eye out for subsequent emails.

Rated 1 out of 5 stars

Bad quality

Bad quality. Breaks easily. The chinese company doesn't care.

August 23, 2025
Unprompted review
Insta360 logo

Reply from Insta360

Update:
Thank you for your information. We will pass it on to the relevant team for further follow-up.

Hello, we would like to follow up with you regarding any issues you encountered while using our product. Could you please provide us with more information through Trustpilot? We will verify the details further. We highly value your experience, and as soon as we receive the information, we will address it promptly. Looking forward to your response.

Rated 1 out of 5 stars

PICK DJI NOT INSTA360

***IF YOU WANT A 360 CAMERA CHOOSE DJI***
Very terrible and slow customer service. I ordered a bundle which came with the camera, covers, etc but it was suppose to have a motorcycle mount. The mount wasn't included even though I paid for it and its taken over a month of back and forth emails to come to the conclusion that "We talked to the warehouse people and they said they shipped it". I hate that I bought anything from them. I will never support this company again. Im only buying knockoff accessories that I need for what I'm already stuck with.

August 28, 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hi there. We are very sorry that you have encountered this issue. To better assist you, we sent you an information request since we cannot locate your case under the name Joseph Amburgey. Looking forward to your reply.

Rated 1 out of 5 stars

Buyer Beware

We learned of this product and company at a recent off road show. We spent lots of time talking to the sales rep and asking what we thought were the right questions.

Including when we would receive our order.

First we were told the order would be processed on Monday.

When I asked if it was shipping from China we were told that it would ship from the Ontario CA location.

I then made a comment about about my concern of paying an unexpected tariff for an outside the USA shipment. Again they assured us this was not the case.

We explained that we had an event in October and hoped to have the camera by then which they assured us we would.

So they took our payment and then handed us a tablet to enter our shipping information.

Today is Friday and I reached out to the company to ask about a shipping tracking number.

This is where things went wrong…..

Today I find out that first it takes 1-2 weeks before they will even ship the item.

Next it is in fact coming from China. Shipping from there will be several weeks not to mention now an unknown tariff charge and to add a little more salt to the wound the government is in the process of a shut down. So what this means for customs and how much longer it’ll take to get my order.

I’m beyond disappointed with both myself and this company. I’m disgusted that I fell for a sales pitch and even more disappointed that they would be this dishonest.

I’ll be contacting my bank and see what I can do. In the mean time I hear the product is ok. But a business who operates this dishonest and distasteful I can only image how things would be if things go wrong.

September 20, 2025
Unprompted review
Insta360 logo

Reply from Insta360

Hi there. We are very sorry that you have encountered this issue. To better assist you, we sent you an information request since we cannot locate your case under the name Amy Shelly. Looking forward to your reply.

Rated 5 out of 5 stars
Verified

5 Stars

5 Stars! Online support and the repair team are amazing! They met my expectation's providing quick responses and understanding of the repair process. Very friendly and was able to send back my device within the time frame I planned on using it. The device came back looking brand new. Thank you insta360 team for your help. Quality product and quality people!

September 25, 2025
Rated 1 out of 5 stars

The x5 nightmare

The Insta 360 x5 is down as being waterproof, but after fitting it to a motorcycle and then getting caught in a rain shower on my return home, it stopped working, they told me to dry it out by removing the battery door and battery, but on inspection found no water ingress, then after 24 hours on there advice I refitted the battery and door, but when I turned it on the back screen was flickering, so I got in touch on the chat and by email, I spent days trying to send it back, they are a total nightmare to deal with, also they lie, they tried to blame me, I had even taken out the flex cover but still nothing but trouble, after 10 days I finally got a new camera body and a free £15 memory card, I had bought all the kit and it ain’t cheap but I would not recommend using near water, I think it leaked into the front microphone ask on playback of the last clip the sound stopped working at they point, anyway do yourself a facet buy a different brand

September 14, 2025
Unprompted review
Insta360 logo

Reply from Insta360

We appreciate your patience, and we're sorry things didn't go smoothly. We've located your previous messages in our system, and we have also forwarded your case to the relevant team for review. We hope to provide you with a better experience in the future. Additionally, if you have any questions while using the product in the future, please feel free to contact us, and we will assist you in further check.

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