Direct Line Reviews 27,099

TrustScore 4 out of 5

4.1

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers appreciate the reasonable prices and the easy sign-up process. People highlight the helpfulness and politeness of the staff, noting their knowledge and efficiency in handling inquiries. Consumers also value the comprehensive coverage and prompt service, particularly when dealing with claims. The company is praised for its user-friendly website and app, which make it easy to navigate policies and find necessary information. Many reviewers mention that they found the best prices and coverage through comparison sites and were pleased with the straightforward purchasing process. However, some reviewers report issues with contacting customer service and the consistency of service.

Based on these reviews

Rated 4 out of 5 stars
Verified

We had previously used Direct Line for all our cars but changed insurers when we felt our custom was no longer valued. However we recently bought a new car and decided to contact First Direct again. W... See more

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Rated 4 out of 5 stars

Disgusting service, first of all you get a robot who doesn't understand then when you finally and allegedly get put through to an agent I have waited 17 minutes and counting for a an answer. Once I sp... See more

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Rated 4 out of 5 stars

Very easy to navigate,everything was straightforward with no problems at all.My new like for like policy was over £150 cheaper than my renewal quote from my previous insurer. Brilliant!!!

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Rated 4 out of 5 stars

Direct line insurance...they know what they are doing..they did listen but the garage they chose took far too long to do the repairs!! They said it was coz they had to wait for parts but then all th... See more

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Rated 5 out of 5 stars
Verified

Direct Line made insuring my house and contents quick and easy. I especially appreciate the fact that upon renewal this year, the premium was substantially lower than last, since premiums usually seem... See more

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Rated 3 out of 5 stars
Verified

Getting a new car insurance policy was easy enough, and the process worked well. But I also had an existing car insurance policy with DL which I did not want to renew, and this seemed to cause a lot o... See more

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Rated 5 out of 5 stars
Verified

Dealt with Direct Line for years home and in the past car too My home insurance is competitive only had 1 claim plus partner list he diamond from her engagement ring and a broken pair if glasse... See more

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Rated 3 out of 5 stars
Verified

Have had a car insurance policy for several years and generally very happy with DL. I recently tried to insure a second car via the website but was refused a quote. But when I used GoCompare, detail... See more

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Rated 5 out of 5 stars

Very pleased that Direct Line are now on comparison sites. They are very professional from my own experience (admittedly some years ago) but I feel a sense of loyalty towards their claims and settleme... See more

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Rated 3 out of 5 stars

Good customer telephone service, but unfortunetly not competitive pricing. This time the renewal took 8 days from printing to arrive by post, which delayed me comparing it to new quotes from price com... See more

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Rated 3 out of 5 stars
Verified

I’ve been a customer for as long as I can remember, but I have to challenge the renewal costs each year. Only after pushing do they match competitor prices—why not just offer that up front and save us... See more

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Rated 5 out of 5 stars

Direct line have always been responsive and responsible. They have dealt with any of my enquiries calmly and efficiently, even though it may have been at the end of an accident slight albeit. I have b... See more

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Rated 5 out of 5 stars
Verified

Very easy to sign up with them which was refreshing. This a new build, only a year old but built by volume builders Wain Homes who are well known for doing a pretty good job. Despite this and the fa... See more

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Rated 5 out of 5 stars

I rang DL helpdesk today to ask a question about a change on my dog's pet insurance policy that I was not aware of. I got through to the lovely Yanna who soon worked out what the "change" was and c... See more

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Rated 5 out of 5 stars

Excellent service when I telephoned them. More than 100% cheaper than my previous insurer, Sage, who had more than doubled their price. Direct line seems to be the same level of cover for a far better... See more

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Rated 5 out of 5 stars

After phoning Direct Line-I spoke to a gentleman called Nick who was very professional and was able to help me with my questions. His assistance put my mind at ease. I would like to thank him and th... See more

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Rated 5 out of 5 stars
Verified

My first time using this company,and I was very impressed.When I needed some advice for my insurance policy I spoke to a very friendly and professional chap who answered all my questions.The site is v... See more

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Rated 5 out of 5 stars

only from incident of claim do you relise the capabilities of the company. direct line can be trusted to do the best and keep to their promise and use good company to do their work, i will continue u... See more

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Rated 3 out of 5 stars
Verified

We are happy to be with DirectLine. The form was easy and factual to fill with suggestions to clarify any ambiguity that could arise from some questions. We awarded it 3 stars for now, because we do... See more

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Rated 5 out of 5 stars

I was a victim of vandalism and had to make a claim for body work repairs. Direct Line and there associated partner companies made this a seamless and easy experience. I am very happy with the service... See more

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Rated 5 out of 5 stars

Found best price and cover I required via Money Supermarket. Easy to purchase. Downloaded Direct Line app, very easy to use and clear. Emails from company very clear with information required

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Rated 5 out of 5 stars
Verified

Your insurance is only as good as it's help when needed and Direct Line handled my claim quickly and although my next premium was dearer it was at an acceptable price. You can only give a review if y... See more

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Rated 3 out of 5 stars

Had DL car insce for many years. Had to make a no fault claim about 10 years ago. Dealt with well. So took out home insce a few years ago. Had a claim and it took ages and there was excessive expen... See more

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Rated 3 out of 5 stars

Direct Line WAS my go-to insurer. I have used them for Car insurance and Home insurance for a number of years. I am happy to pay a bit extra for the excellent service they provide. I had a car a... See more

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Rated 5 out of 5 stars

⸻ I would highly recommend Direct Line Mobility. They are an excellent company—very professional, efficient, and responsive. Any issues are addressed promptly and handled to the best of their a... See more

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Rated 3 out of 5 stars
Verified

Always been easy and simple, but when I didn't renew because of a hospital stay and debit card expired it was difficult to reconnect. I had an e mail from direct line saying my house/home insurance w... See more

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Rated 5 out of 5 stars
Verified

Nice conversation with the staff , ensuring I got the best deal on the level of insurance I needed . Very polite and helpful well done !

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Rated 5 out of 5 stars
Verified

Direct line have taken over my home insurer and the transfer of my policy for a new one with direct line was easy and seamless. The person I spoke to was helpful, spoke clearly and slowly so that it w... See more

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Rated 5 out of 5 stars
Verified

Very Good. My current insurer had increased their rates by £100 so checked on a brokering sight about alternatives. You appeared to be the best value. To get the insurance i wanted was fairly quick a... See more

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Rated 5 out of 5 stars
Verified

Always helpful, good prices and trustworthy. Husband had an accident 3yrs ago. Direct Line basically sorted everything out, no hassle. Highly recommended.

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Rated 5 out of 5 stars
Verified

I would like to express my appreciation for your excellent service. Your promotions are clear and fair, your pricing is very reasonable, and there are no unexpected or hidden charges. It is reassur... See more

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Rated 3 out of 5 stars

Quotes me £366 for renewal. Confused.com quotes me £270 with direct line. Direct line say they can only go to £310!? So existing customers have to pay more and I have to spend ages in your... See more

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Rated 5 out of 5 stars
Verified

Very professional, been with direct line a long time only ever claimed once the service was faultless

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Rated 5 out of 5 stars
Verified

Very straightforward with easy to understand competitive quotes. Previous dealings have been very good when we needed to make a claim. Customer service was very good.

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Rated 5 out of 5 stars
Verified

What keeps me coming back? Is the helpful staff. The low amount of irrelevant emails. Good cover that actually covers Prompt service via post and phone.

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Rated 5 out of 5 stars
Verified

Premium had only increased by a minimal amount over the year. So it made it easy to decide to stay with Direct Line

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Rated 5 out of 5 stars

I tend not to trust insurance companies, but DL handled my claim quickly. The DL garage did a very good job of the repair - it looked like new. And when I had a minor problem later, they fixed it very... See more

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Rated 5 out of 5 stars
Verified

I haven’t had to claim my n my Insurance but just knowing Direct Line is there if I need it, is a comfort

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Rated 5 out of 5 stars

I have directline through the motobility scheme. They were helpful from the start, I had a query after a few days and it was well handled. Polite, friendly staff. All repairs were completed in a tim... See more

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Rated 4 out of 5 stars
Verified

I got my insurance through a comparison site. I was happy with the quote but can’t find a number to query something about my NCD. Very frustrating

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Rated 5 out of 5 stars

Dear Sirs, I feel obliged to give feedback on the service received from your call centre team members Imran and Maureen; exceptionally pleasant professionals, listened emphatically and acted... See more

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Rated 5 out of 5 stars
Verified

It was easy to follow the instructions, and everything was clear and easy to understand. I got the cover that I wanted for a reasonable price.

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Rated 5 out of 5 stars
Verified

First of all being able to actually speak to a knowledgeable operator rather than digital assistant or Chatbot made it 100% better than other companies. Everything was explained fully without added pr... See more

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Rated 4 out of 5 stars

There was somebody to speak to at the call centre when sending the payment was problematic

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Rated 5 out of 5 stars
Verified

Very good cover for the price and very easy to set up via Web Site, would recommend to everyone

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Rated 5 out of 5 stars
Verified

Good insurance price for car insurance Easy policy set up and hassle free .

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Rated 5 out of 5 stars

Great online portal allowing a quick entering of all required details to produce a compatitive quote from a well known insurer

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Rated 5 out of 5 stars

Really surprised when seeing Direct Line was offering a policy that suited my needs for such a very competitive price in competition with other insurers, when I say surprised,it was that on all previ... See more

Company replied

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Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency
  4. Pet Insurance Company
  5. Travel Insurance Company

Written by the company

Direct Line has been insuring cars for 40 years. From small beginnings, we’re now one of the UK’s biggest insurers, with more than 10 million customers. We offer a range of products, including home, pet, and business insurance, that you can get online, on our app, or over the phone. For many years, we prided ourselves on only dealing directly with customers, but as insurance has evolved, so have we, and you can now buy some of our policies on Price Comparison Websites. We always put our customers first, that’s why we make it easy to manage your insurance online so you can spend more time on the things that matter.

Direct Line

Written by the company

Direct Line began an insurance revolution. We started from scratch in the UK in April 1985 with a single product – car insurance, and just one way for our customers to buy – over the telephone. It was a revolutionary time as out went the middlemen, the forms and the jargon. In came speed, simplicity and a common‐sense human touch. And today we’re still revolutionising insurance. We have over ten million customers and a broad range of products and services over the phone and on the Internet.

Contact info

4.1

Great

TrustScore 4 out of 5

27K reviews

5-star
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1-star

Replied to 94% of negative reviews

Typically replies within 24 hours


Rated 5 out of 5 stars
Verified

Always very helpful

Always very helpful i had a small claim & expected my insurance to increase a lot but to my surprise it did not therefore I continued to stay with Direct line.

October 14, 2025
Direct Line logo

Reply from Direct Line

Thanks for taking the time to leave us a five star review. We're pleased to see you're happy with our service. Alex

Rated 4 out of 5 stars
Verified

Great service

Easy to set up

October 13, 2025
Direct Line logo

Reply from Direct Line

Thanks for your great four star review, Sunny. Alex

Rated 1 out of 5 stars

Terrible

The numbers on the policy documents are not correct - spent 40 mins trying to get through to the correct department. Total shambles - no one takes ownership of the issue, just says, not something I deal with and put the phone down.

October 16, 2025
Unprompted review
Direct Line logo

Reply from Direct Line

Thanks for your review and feedback. We're sorry to see you've had trouble getting your policy corrected. If you're still needing help, please send us a Facebook message on the link below and we'll do what we can to help. Alex

m.me/directlineuk

Rated 1 out of 5 stars

DIRECT LINE SHAME ON YOU

DIRECT LINE HOME INSURANCE REF 500531025
On 30th August we reported to Direct Line the same day In an upstairs We had an overflowing bath and a large volume of water overflowed out of the bath due to taps being left on with the plug in in error For a number of hours A large volume of water went across the tiled floor then under the bath panel through the kitchen ceiling below damaging the bathroom tiled floor and the downstairs kitchen ceiling below the upstairs bathroom
20 days later on 19th Sept Davies Loss Adjusters sub contracted the survey work to a third party called Claims validation Services When the CVS surveyor attended he said drying machines were required to dry the kitchen base floor as his damp meter showed high humidity levels under the kitchen units due to the water coming through the kitchen ceiling ect.
When I phoned Davies on 22nd Sept to see when the drying machines were coming they said the CVS surveyor had advised to repudiate the claim as he thought the grouting between the tiles in the upstairs bath room was loose and ineffective and should have stopped water going through the bathroom floor then through the downstairs kitchen ceiling below
I explained to Davies that I disputed the ineffective grout theory from CVS on the grounds that it would have made no difference if the grout was the best or worst in the world as water runs to its lowest point and therefore an escape of water in volume would run across the tiled floor and then under the bath panel and bath and through the kitchen ceiling below in any case, and therefore it’s an insured peril and there is no such thing as a tiled water proof floor in a domestic bathroom ect
They advised me to take it up with Direct Line which I did on 23rd Sept I phoned Direct Line Home Insurance Claims Team and I was told someone would review the case and call me back the next day Nobody called me back so I phoned Direct Line again the next day on 24th Sept and was told the same thing again I have phoned Direct Line Claims Team every day since the 23rd Sept for 23 consecutive days up to 16th Oct excluding weekends and been told every day someone would call me and nobody has I’ve had to phone them 23 days in a row and was told yesterday on 15th Oct By Lorna in the claims team she would call Monday 19th Sept I explained to Lorna my wife is extremely ill and I’ve had to retire from work to look after her and I her husband had authority from Direct Line to deal with the claim on her behalf as her names on the policy Lorna insisted she wanted to speak to my wife even though I explained she is on a very high dosage of morphene and is drowsy So I had to hold the phone to my wife’s ear as she’s bed bound and had to go through the entire claim again while Lorna adopted a mildly disbelieving line of questioning
The whole experience falls way short of how an insurer should conduct itself in dealing with a policy holder Infact its an utter disgrace how we have been treated by Direct Line We’ve had this policy for 25 years since 2005 We stuck with Direct Line because we were under the impression they were one of the Uks leading insurers How wrong we were I would not want to ever go through this again Having all this totally uncalled for stress in what should have been a simple procedure I’ve been passed from one person to another for 23 days in a row and it’s still not sorted out now

August 30, 2025
Unprompted review
Direct Line logo

Reply from Direct Line

Hi Hazbin, we're truly sorry to see you've not had the best claims experience with us and you'd only rate us one star. We kindly ask that you log your concerns on our website using the link below so our team can look into this for you. Alex

m.me/directlineuk

Rated 5 out of 5 stars
Verified

just so helpful

just so helpful

October 14, 2025
Direct Line logo

Reply from Direct Line

Hi Keith, thanks for taking the time to leave us a five star review. Alex

Rated 5 out of 5 stars

The water leak problem which affected…

The water leak problem which affected our bedroom was obviously a worrying experience for us.My call to D L brought an immediate response.The leak was repaired by our local builder and thereafter DL contractor took over.The dehumidifier stayed a little too long but then The contractor sent Scott (plumber)to carry out restoration work-and how good he was nothing was too much trouble- excellent.
Next Phil the painter came and again did a great job.We had to provide our own new carpet with fitters and we reimbursed the cost without any difficulty.
We are most grateful for the service provided and should we have another problem we know who to
call !!!

!

June 5, 2025
Unprompted review
Direct Line logo

Reply from Direct Line

Thanks for taking the time to leave us a five star review, Michael. We're thrilled to see you've had a good experience with your claim and you're happy with our service. Alex

Rated 5 out of 5 stars
Verified

efficient service

Felt very confident with the quote and information given to us

October 14, 2025
Direct Line logo

Reply from Direct Line

Hi Douglas, thanks for taking the time to leave us a five star review. Alex

Rated 5 out of 5 stars

The online policy is great

The online policy is great, it saves everyone time and money.

October 15, 2025
Unprompted review
Direct Line logo

Reply from Direct Line

Hi Peter, thanks for your five star review. We're pleased to see you're happy with our cover. Alex

Rated 1 out of 5 stars
Verified

Incompetent

Total waste of a day trying to change a number plate on a policy something that should have taken a few minutes took hours and a missed appointment through not being able to drive car

October 15, 2025
Direct Line logo

Reply from Direct Line

Hi Diane, thanks for your feedback and review. We're sorry to see you've not had the best experience with us and it took longer than expected to get your updated. If you'd like us to look into anything further, please send us a Facebook message on the link below. Alex

m.me/directlineuk

Rated 1 out of 5 stars

Awful experience with direct line and…

Awful experience with direct line and untruths from their loss adjusters. I wouldn't recommend making a subsidence claim - they just tell lies throughout and won't pay out.

Just to add - I've logged a complaint but unsurprisingly this wasn't upheld and I haven't been given the final response to go to FOS.

September 1, 2025
Unprompted review
Direct Line logo

Reply from Direct Line

We're sorry to see you've not had a good claims experience and you'd only rate us one star. We kindly ask that you log your concerns on our website using the link below so our team can look into this for you. Alex

www.directline.com/complaints

Rated 5 out of 5 stars

Definitely recommend

Slightly more expensive policy than other companies but when it came to a claim I had to make they handled it very swiftly and sorted everything super fast. I was very impressed with their service and glad I went with them! Worth the extra policy money for sure!

June 20, 2025
Unprompted review
Direct Line logo

Reply from Direct Line

We're glad to hear everything went smoothly Leah and we left a great impression with our service. Thanks for leaving us a glowing review. Aston

Rated 5 out of 5 stars
Verified

Brilliant service.

We have been with Direct Line for years and are very happy with them, good price and service.

October 14, 2025
Direct Line logo

Reply from Direct Line

It's fantastic to hear you've been with us for such a long time Raymond. We really appreciate your loyalty to us over the years and thanks for sharing this with us. Aston

Rated 1 out of 5 stars

Absolutely nonsense

Absolutely nonsense, can't reach them. Ai everywhere. Hope they will bankrupt

September 1, 2025
Unprompted review
Direct Line logo

Reply from Direct Line

Hi Sebastian. We regret you had difficulty reaching us. You can contact us using the link below and we'll be happy to help. Nathan

m.me/directlineuk

Rated 5 out of 5 stars

Everything waseasy

October 15, 2025
Unprompted review
Direct Line logo

Reply from Direct Line

We're glad everything was easy, Andrew. Thank you for the five-star review. Nathan

Rated 4 out of 5 stars

Easy to use website

October 5, 2025
Unprompted review
Direct Line logo

Reply from Direct Line

Hi John. We're glad our website is easy to use. Thanks for your feedback; it means a lot to us and our team! Nathan

Rated 5 out of 5 stars
Verified

Im a new customer

Im a new customer , Every thing looks good so far . Tony Crowe .

October 14, 2025
Direct Line logo

Reply from Direct Line

Hi Tony. We're happy to hear that your initial experience has been positive, and we appreciate you taking the time to share your feedback with us. Nathan

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