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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the superior quality of the products, highlighting the softness and durability of the materials even after numerous washes. The fast and efficient delivery service is also a recurring positive point, with many consumers expressing satisfaction with the speed and transparency of the delivery process. People appreciate the ease of ordering and the prompt updates on their order's status. The service provided is considered excellent, with consumers reporting quick and helpful responses from customer service. Many reviewers specifically recommend the company, noting the unique designs and overall satisfaction with their purchases. While opinions on orders are mixed, the general sentiment remains highly positive, with a strong consensus on the quality, delivery, and service provided.

Based on these reviews

Rated 5 out of 5 stars
Verified

We are from Austria and ordered an elephant from Noukies. And delivery was very fast and without any problem. And the elephant is soooo beautiful. 😍 My son got a bear on his birthday 24 years ago.... See more

Company replied

Rated 5 out of 5 stars
Verified

I love all the products I bought so far! Quality-wise they are great and super soft and the prices are fair. Perhaps sometimes delivery times are a bit long. Overall very satisfied ! Thank you Nouk... See more

Company replied

Rated 5 out of 5 stars
Verified

The products of Noukie‘s are unique and of best quality. I can only highly recommend to buy there.

Company replied

Rated 5 out of 5 stars
Verified

AMAZING- everything was delivered on time, loved the quality of everything.

Company replied

Rated 3 out of 5 stars
Verified

My order for stuck for 10 days, and only when I informed your team, they checked and it was some small error in your system.. I would have expected your team to pro-actively check your stuck pipeline.... See more

Company replied

Rated 3 out of 5 stars

The classic Noukies designs were superior. When will the original Noukies line, similar to the Noukie and Friends collection, be reintroduced? We greatly appreciate the return of these beloved items... See more

Company replied

Rated 5 out of 5 stars
Verified

High quality baby clothing, and a transparant delivery process.

Company replied

Rated 5 out of 5 stars
Verified

Wonderful service: fast and prompt didpatch and delivery, as well as customer service replies to email inqueries Wonderful material that lasts through many washes Great price for quality Would wi... See more

Rated 5 out of 5 stars
Verified

I purchased 2 floatie swimsuits for my grandchildren who live in Australia. I was very impressed with the ease of ordering. I was kept up to date with the processing, shipment & delivery of my order... See more

Rated 5 out of 5 stars
Verified

It was amazing shopping at noukkies.com I always buy noukkies but i always get it from the shop this time I ordered online and it was the best thing i did I saw afterward that i could have gotten 2... See more

Rated 5 out of 5 stars
Verified

Tried first time this company. Was drawn by bio clothing/ organic items. Delivery was fast, efficient. Packaging is great. Deff will be ordering more. Quality of two products that I have orde... See more

Rated 3 out of 5 stars
Verified

Photo des articles en vente ne correspondent pas aux articles reçu. (Photo ancienne collection, mauvaise surprise en recevant ma commande, j'ai dû aller échanger au magasin n'ayant plus confiance aux... See more

Company replied

Rated 5 out of 5 stars

My wife and I are very happy the Blanket and Teddy Bear we bought for our son Ryan. The material is unique, and Ryan can no longer sleep without them! Fast and precise delivery. Thank you, we’l... See more

Rated 5 out of 5 stars
Verified

I had an issue with the first item I received. It got replace without any problem. Awesome customer service! I definitely recommend Noukies and thanks for delivering to US!

Rated 5 out of 5 stars
Verified

Beautiful clothes, good quality.

Company replied

Rated 5 out of 5 stars
Verified

Excellent quality, beautiful design and great service.

Company replied

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Company details

  1. Children's Clothing Store
  2. Baby Store
  3. Children's Toys Store

Written by the company

Depuis 1996, pour le plus grand bonheur de tous les enfants et parents, Noukie's guide les futurs et jeunes parents dans l’aventure de la parentalité en les inspirant afin de garantir l’épanouissement et le bien-être de leurs enfants. Noukie’s apporte douceur et tendresse aux petits et aux grands par le biais d’articles de haute qualité et durables allant de vêtements pour enfants jusqu’à 8 ans à des peluches et une offre en puériculture complète.

Noukie's souhaite avoir votre avis!

Written by the company

Votre avis compte beaucoup pour nous ! Aidez-nous à améliorer nos services!

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

12K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 97% of negative reviews

Typically replies within 48 hours


Rated 3 out of 5 stars
Verified

My order for stuck for 10 days

My order for stuck for 10 days, and only when I informed your team, they checked and it was some small error in your system.. I would have expected your team to pro-actively check your stuck pipeline. I had to wait 15 days for my order to be received, while I needed few things urgently for my baby like the sleeping bag.. not pleased with online ordering of Noukies.

August 22, 2025
Noukies logo

Reply from Noukies

Hi,
We’re truly sorry for the delay and for the inconvenience caused, especially knowing you needed items urgently for your baby.

The issue was due to a small system error that should have been caught earlier — we completely understand your frustration and agree that it’s our responsibility to monitor such problems proactively.

Have a nice day,
The Noukies team

Rated 5 out of 5 stars
Verified

Noukie‘s is unique!

The products of Noukie‘s are unique and of best quality. I can only highly recommend to buy there.

July 29, 2025
Noukies logo

Reply from Noukies

Hello,

Thank you for your feedback.

Have a nice day,
the Noukie’s team

Rated 5 out of 5 stars
Verified

AMAZING- everything was delivered on…

AMAZING- everything was delivered on time, loved the quality of everything.

May 27, 2025
Noukies logo

Reply from Noukies

Hello,

Thank your for your feedback! We are happy to know you are pleased with the delivery and the quality of our products!

We hope to see you soon on our website!

The Noukie's team

Rated 5 out of 5 stars
Verified

Good quality

Nice quality

May 12, 2025
Noukies logo

Reply from Noukies

Hello,

Thank you so much for your feedback!
We’re delighted to hear that you’re fully satisfied with the quality of our product.
Your satisfaction is our greatest reward.

See you again soon!
The Noukie’s Team

Rated 5 out of 5 stars
Verified
Noukies logo

Reply from Noukies

Hello,

Thank you so much for your feedback!

We’re delighted to hear that you enjoyed our products and that the delivery was quick.
Your satisfaction is our greatest reward!

See you soon at Noukie’s,
The Noukie’s Team

Rated 5 out of 5 stars
Verified
Noukies logo

Reply from Noukies

Hello,

Thank you so much for your feedback !

We’re delighted to hear that you like our clothes and appreciate their quality. Your satisfaction is our greatest reward.
We look forward to seeing you again very soon!

Best regards,
The Noukie’s Team

Rated 5 out of 5 stars
Verified

Great experience to buy

Was really nice, fast, easy, and good quality and I like the design.

March 31, 2025
Noukies logo

Reply from Noukies

Hello,

Thank you for your review! We are glad to know that the delivery went well and that you are satisfied with our products.

We look forward to seeing you soon,

The Noukie's team

Rated 5 out of 5 stars
Verified

Beautiful pieces.

Excellent quality, beautiful design and great service.

March 27, 2025
Noukies logo

Reply from Noukies

Hello,

Thank you for your review! We are happy to learn that you are pleased with our products.

We look forward to seeing you soon,

The Noukie's team

Rated 5 out of 5 stars
Verified

We are from Austria and ordered an…

We are from Austria and ordered an elephant from Noukies. And delivery was very fast and without any problem. And the elephant is soooo beautiful. 😍
My son got a bear on his birthday 24 years ago. We then bought 2 further bears of Noukies because he loves them so much. Now 24 years later HIS child got the elephant for her birthday. 👶🏼
Thank you Noukies!

February 3, 2025
Noukies logo

Reply from Noukies

Hello,

Thank you so much for this wonderful feedback!

What a beautiful legacy of memories Noukie's has been able to offer your family over the years. We are so happy to know that your son, and now your granddaughter, have enjoyed our plush toys. This really touches us!

We sincerely thank you for your loyalty and are thrilled that the elephant made such a lovely gift. If you need anything, we are here for you!

See you soon at Noukie’s !

Rated 1 out of 5 stars

Bad customer service

My baby (5 months) has exclusively worn Noukies bodies, vests and one piece pyjama’s. We love the softness of the clothes and the patterns. It is very difficult though to find the correct size, because they don’t correspond with the size of the average child. My son’s sizes are average, yet he is 5 months old and grew almost out of their size 6 months… the next size is 74 (9 months). How can size 9months be already fitting for a boy of 5 months…?

Apart from that, I had ordered a pyjama and put it in the closet for when he gets to that size. We needed bigger ones and noticed the buttons of the one piece pyjama were on the back instead of the front like usual. I decided to give it a try, but my son has severe medical issues so we are often hospitalised. The buttons in the back were creating problems with changing, the monitors, his sleeping bag and all the dreads around his body. The pyjama wasn’t possible to wear for him. As me and my husband order so much & it had cost only €23,07, I figured they would take it back, since the pyjama was still new, only worn 1 time and inconvenient for hospitalized children. Yet they didn’t take it back or gave our money back.

You would think customer satisfaction is worth more than €23,07, but apparently I was wrong. I never complain about anything, but it’s a hard time for us as new parents with an ill baby, not being able to work at the moment, so earning less, with huge medical bills.

You would think they might make an exception for an ill child with an abnormal situation, but they don’t. I am at a loss for words. I am never buying here ever again!

To all people reading this review: on Vinted, you can find Noukie’s pyjama’s like new for only €5 or less. I don’t support this brand any longer.

February 6, 2025
Unprompted review
Noukies logo

Reply from Noukies

Hello,

I would like to thank you for sharing your experience, and I am truly sorry that your situation was complicated by the pyjama. I fully understand how frustrating it can be to find yourself in such a situation, especially with the added challenges related to your baby’s health. This must be an extremely difficult time for you and your family, and I want to assure you that we understand and sympathize with you.

However, as mentioned in our terms and conditions, we unfortunately cannot accept returns of items that have been worn, even if the pyjama is in very good condition. Additionally, for hygiene and safety reasons, we require that items be returned with their original tags. I deeply regret that this situation could not be resolved differently, and I assure you that this is not a response we give lightly.

I understand that this may be hard to accept, but please know that we are always available to help you find other solutions that may better suit your needs in the future.

I wish you much strength during this challenging time, and I hope your baby will be feeling better very soon. Please take good care of yourself and your family.

Victoria from the Noukie’s team

Rated 5 out of 5 stars
Verified

Quality products - love them!

I love all the products I bought so far! Quality-wise they are great and super soft and the prices are fair.
Perhaps sometimes delivery times are a bit long.
Overall very satisfied !
Thank you Noukie’s.

January 8, 2025
Noukies logo

Reply from Noukies

Hello,

Thank you so much for your feedback!

We are delighted that you are satisfied with the quality and softness of our products. We’ve noted your comment about the delivery times and will do our best to improve that.

See you soon, and thanks again for your trust! 😊

The Noukie's Team

Rated 1 out of 5 stars

Very disappointed with the cotton and…

Very disappointed with the cotton and polyester blend for my one-month-old baby. It’s not suitable, and I won’t be ordering again.

January 15, 2025
Unprompted review
Noukies logo

Reply from Noukies

Hallo,

Bedankt dat u de tijd heeft genomen om uw opmerking met ons te delen over de pyjama die u heeft besteld. We begrijpen heel goed uw voorkeur voor 100% katoen en willen u graag uitleggen waarom we voor een katoen-polyester mix hebben gekozen.

We hebben voor deze mix gekozen omdat het verschillende belangrijke voordelen biedt:

- Zachtheid en comfort: Polyester zorgt voor een zachte en pluche textuur bij het katoen, waardoor de pyjama nog aangenamer is om te dragen.

- Gemakkelijk onderhoud: Deze stof is gemakkelijk te wassen, droogt snel en krimpt niet in de was, wat zorgt voor eenvoudiger en praktischer onderhoud.

- Warmte: Deze mix helpt om de baby lekker warm te houden, vooral tijdens de wintermaanden, terwijl het toch een goede ademend vermogen behoudt.

We hopen dat deze uitleg meer duidelijkheid biedt over onze materiaalkeuze. We staan tot uw beschikking voor eventuele andere vragen of informatie.

Met vriendelijke groet,

Victoria van het Noukie's team

Rated 5 out of 5 stars
Verified

High quality baby clothing

High quality baby clothing, and a transparant delivery process.

December 31, 2024
Noukies logo

Reply from Noukies

Hello,

Thank you so much for your feedback! 😊
We are delighted that you appreciate the quality of our baby clothing as well as our delivery process. Your satisfaction is essential to us, and we are happy to provide you with a pleasant experience.

If you have any questions or need assistance, feel free to contact us. We are here for you!

See you soon,

The Noukie’s Team.

Rated 1 out of 5 stars

Website fail + terms to enter contain a yearly fee.

I bought 2 clothing sets at Dreambaby and went to the attached link provide to win a toy through a link to a url provided on the attached label.
When I changed language the link to participate went away. Ok a small website fail, I went back did not change the language and was asked to login, after I created an account it continued to logout when I tried to login.
Only after trying a different browser+incognito modus I could continue. There I saw that the conditions mentioned yearly 20 EUR. Why would this be needed? I have no clue as I did not try to enter the Prime membership, yet the conditions mention this subscription fee.

I feel sad Noukies is even trying to get the data of my children.

December 29, 2024
Unprompted review
Noukies logo

Reply from Noukies

Hello,

First of all, we sincerely apologize for the technical issues you encountered with our website. Rest assured that our IT team will immediately look into the problem you experienced to prevent it from happening again.

Regarding the request for information about your children, we want to reassure you that you are absolutely not required to provide this information. You can proceed directly to the next step without any issues.

As for the 20€ fee, it is in no way related to participation in the offer. This fee is only associated with the optional Prime subscription. You are under no obligation to subscribe, and it is not automatically renewed.

Thank you for your understanding, and please don’t hesitate to contact us if you have any further questions.

Victoria from the Noukie's team

Rated 1 out of 5 stars

Didn't meet expectations

I did not expect the product to come in the state it did. I only have a problem with the Topsie activity plushie. She's definitely not fit as a gift. Her eyes, horns, and accessories are uneven. The most noticeable part is the part around her neck, the crinkle paper in it got very scrunched up and I'm unable to make it flat. There's also pieces of stuffing in the packaging, making me think there's a hole in one of the plushies. Overall I had a bad experience with the company and the quality of the plushies is disappointing with the amount of money they cost. I also had a problem with their customer service. It takes a while for them to get back to you and if it's urgent, you can forget it all together because they will take their time. Especially if you're a foreigner, I wouldn't recommend these services.

December 9, 2024
Unprompted review
Noukies logo

Reply from Noukies

Dear Alena,

Thank you for taking the time to share your experience with us. We are truly sorry to hear that the Topsie activity plushie did not meet your expectations and that you were disappointed by both the product quality and the level of service you received.

The issues you described, such as the uneven features and the scrunched-up crinkle paper, are absolutely not up to the standards we strive to maintain. We are equally concerned about the stuffing found in the packaging and understand how this would make you question the quality of the item. Your feedback is invaluable, and we will thoroughly investigate this situation to ensure such occurrences are addressed and prevented in the future.

Additionally, we apologize for the delays you experienced with our customer service. We recognize how important it is to receive timely assistance, especially when dealing with urgent matters. We are committed to improving our response times and providing consistent support to all our customers, regardless of location.

We appreciate your honesty and will use your insights to improve our products and services. If you’d like, we are happy to assist you further regarding the plushie or any other concern you may have. Please do not hesitate to reach out to us again.

Once again, we deeply regret your experience and thank you for bringing these matters to our attention.

Kind regards,
The Noukie’s Team.

Rated 3 out of 5 stars

The classic Noukies designs were…

The classic Noukies designs were superior. When will the original Noukies line, similar to the Noukie and Friends collection, be reintroduced? We greatly appreciate the return of these beloved items.

December 4, 2024
Unprompted review
Noukies logo

Reply from Noukies

Dear Isla,

Thank you so much for sharing your thoughts with us. It’s heartwarming to hear how much you appreciate the classic Noukie’s designs and that the Noukie and Friends collection holds a special place for you.

We completely understand the love and nostalgia our original designs inspire. While we are continuously evolving to create new and exciting collections, feedback like yours reminds us of how cherished our classic lines are. We’ll be sure to share your enthusiasm with our design team, as customer input is invaluable in shaping our future offerings.

At this time, we don’t have specific news about reintroducing the original Noukie’s designs, but your voice adds weight to the possibility. Please keep an eye on our newsletters and website for updates—we hope to delight you with future surprises!

Thank you again for your continued support and for being part of the Noukie’s family.

Warm regards,
The Noukie’s Team.

Rated 1 out of 5 stars

This is not a review about Noukie's products but their poor customer service

I would like to start with the fact that I absolutely LOVE Noukie’s products, but I will never buy a single item from this company ever again. I bought a crib bumper from Nouki’s website and it was not the first time I bought something from this company though it was the first time I bought something from their website. Firstly, it took them over a week to prepare the pack for shipment, so I received the item after about two weeks. The crib bumper was lovely (though overpriced), but unfortunately, it was not fit for my baby’s crib. So I decided to return it. I had already seen on their website that they had a 30-day free return policy, but I hadn’t noticed that there were some letters (BE-FR-LU) under that. Apparently, those letters stand for countries Belgium, France, and Luxemburg, and I live in Italy. It’s like decoding a message to learn about their return policy. They’ve used an image of a truck with “30-day free return” to express their return policy, BUT they’ve used the codes of the countries where they have free returns. So which is it? Oversimplifying the messages on the website to make it more user-friendly OR using coding to convey messages?
Finally, I ended up paying 24 euros for the return of an item that cost me 70 euros. It is ridiculous, unfair, customer-unfriendly and as a matter of fact embarrassing for the company.

October 25, 2024
Unprompted review
Noukies logo

Reply from Noukies

Dear Mona,

Thank you so much for reaching out and sharing your experience with us.

We’re truly grateful to hear that you love Noukie’s products, and we’re very sorry to learn about the disappointment you faced with this recent order. We apologize if our website lacked clarity on the return policy—it was never our intention to cause any confusion or frustration. Your feedback is invaluable, and we’ll certainly review how our return policy information is displayed to make it as clear as possible for all our customers, wherever they are located.

We also apologize for the delay in the processing and shipping of your order. This is not the experience we aim to provide, and your comments help us understand where we can improve. Regarding the cost of return from Italy, we understand how frustrating this must have been, and we are genuinely sorry for any inconvenience caused.

Thank you again for your honesty and for giving us the chance to improve. If there is anything further we can do to assist you, please feel free to reach out to us directly.

Warm regards,
The Noukie’s Team

Rated 5 out of 5 stars
Verified

Exellent customer service

I received a wrong size. After contacting customer service, I received the correct item only 3 days later. Superservice!

July 22, 2024
Noukies logo

Reply from Noukies

Dear Jole,

Thank you for your feedback!

We're glad to hear that our customer service promptly resolved the issue and got you the correct item within just 3 days.

We appreciate your kind words about our service!

Kind regards,

Yasmine from Noukie's

Rated 5 out of 5 stars
Verified

We received the free pyjama's & we're…

We received the free pyjama's & we're happy about it. Quality is so good aside from sale season we opted to order again some stuff for our little one. Quality is one of a kind. Highly recommended products for newborn. It's just we had a hard time how to personalize some certain stuff(Name) , it doesn't show in the options; still High quality stuff😊.

July 8, 2024
Noukies logo

Reply from Noukies

Dear Gladys,

Thank you for your feedback! We're thrilled to hear that you're happy with the free pajamas and the quality of our products. We're also glad you decided to order more for your little one. We appreciate your recommendation.

We apologize for the difficulty you had with personalizing certain items. Your feedback is valuable, and we'll look into improving the personalization options. Thanks again for your support!

Kind regards,
Yasmine from Noukie's

Rated 5 out of 5 stars
Verified

Good quality

Good quality, beautiful design and fast delivery.

July 12, 2024
Noukies logo

Reply from Noukies

Dear DK,

Thank you very much for your positive feedback! We are delighted that you are satisfied with the quality, design, and fast delivery.

Have a wonderful day!

Yasmine from Noukie's

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