Lots of sizing and lens options. Optics were great. I have both the Marina kit which I use sailing. Really shed water and polarisation cuts glare. On cloudy day or dusk I tend to use the photo-chrom... See more
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Glasses tested in all environments, I'm using "IC Marina" lenses for my sailing activities, excellent grip, always in place, no reflections, clear vision in all conditions even upside down! I'... See more
I purchased the IC Chroma and IC Marina! I used the glasses for driving cycling and running. It cuts down the amount of glare significantly and makes it comfortable to be out on sunny days and also ov... See more
Company replied
Great product! I’m alternating the IG-Marina, Aviation and Rossa for different activities and in every occasion, different environments they perform amazingly: perfect viewing range and quality,... See more
Company details
Written by the company
At Italian Choice, tailored excellence, refined style, and passion define everything we do. We believe sunglasses should be crafted for the individual, ensuring the perfect fit for comfort and performance. Our designs blend elegance with functionality, enhancing both style and confidence. Above all, passion fuels our innovation, making high-performance eyewear accessible to athletes and adventurers at every level. Tailored. Style. Passion.
Contact info
Dubai, U.A.E.
- salesUAE@italian-choice.com
- italian-choice.com
Excellent choice for cyclists
Eyewear’s Italian Choice sunglasses are a standout choice for cyclists, blending advanced technology with Italian craftsmanship. Constructed from lightweight, durable materials, the flexible frame ensures a secure, comfortable fit for diverse face shapes and extended rides. The photochromic polarized lenses adapt to changing light, reducing glare and enhancing clarity while offering robust UV protection and anti-scratch durability. With adjustable components and a sleek, wrap-around design, they integrate seamlessly with helmets and cycling gear. For cyclists seeking reliable, elegant eyewear, Italian Choice is an exceptional option.
Perfect for flying
I was looking for a different pair of sunglasses for flying which can be used during hazy days and early morning arrivals as well. The Aviazione does an amazing job.
I wasn't really sure about the look of the glasses as it looks cyclist to me but I'm very happy I tried them. It's very light and protects from all angles. I believe its shape is ideal for flying.
I liked the Commando as well, which was nice to drive car with, but the major benefit of the Aviazione for me is that the other person can see your eyes when you talk with them.
I got 2 pair of Aviazione but I can recommend the Commando as well.
Customer service is outstanding. A lot of explanations provided. Time was made for a fitting, to make sure a perfect and comfortable fit is provided.
And of course great to receive a complete kit with the glasses.
The best sunglasses I’ve purchased
The best sunglasses I’ve purchased . Excellent product that I use daily for the beach , fishing, running , hiking and power boating. Highly recommend.
great lenses!
great lenses!
use them in different occasions such as normal daily driving or extreme sport while kitesurfing!
never disappointed!
very well done!
Italian choice sunglasses
I had the pleasure of testing the Italian Choice sports sunglasses in a variety of demanding conditions: sailing, road cycling, and even flying as a pilot. In all these disciplines, the sunglasses proved to be an indispensable companion.
Sun protection is simply outstanding. The lenses effectively block UV rays, even on the brightest days, without distorting colors or reducing visual clarity. In flight—where light intensity can be especially harsh—I really appreciated the wide coverage and how securely they stayed in place, even with a helmet.
Ergonomically, Italian Choice hits the mark: the fit is comfortable and stable, with no pressure points even after hours of use. The glasses sit snugly on the face, offering great protection from wind and the elements.
Another strong point is their customizability. Frames and lenses are available in a range of combinations, allowing you to tailor them to your performance needs and personal style.
In short, Italian Choice is a top-tier option for serious athletes who want a product that combines Italian design, functionality, and comfort. Fully approved.
Fabulous piece of kit
Fabulous piece of kit, great for both sailing and outdoor sports such as golf. Really enjoy the lenses and superior quality they offer.
UNBEATABLE!!!
Great product! I’m alternating the IG-Marina, Aviation and Rossa for different activities and in every occasion, different environments they perform amazingly: perfect viewing range and quality, protection, fit and grip.
Changing lenses is simple and quick thanks to the high quality solid frame.
Sporty but elegant design, after only a few seconds I don’t even feel I’m wearing them anymore and could keep them on forever.
Highly recommended!
Glasses tested in all environments
Glasses tested in all environments, I'm using "IC Marina" lenses for my sailing activities, excellent grip, always in place, no reflections, clear vision in all conditions even upside down!
I'm looking forward to test "IC Aviazione" lenses.
Those glasses are fully customizable, therefore, became from a cool and stylish gadget to an essential tool for work and fun.
Strongly suggested after personal experience.
Italian Choice Team?
Family environment for mutual growth in grace, ease and joy.
Even when you think you have no choice, you still have Italian Choice.
Top product
Nice service! High
Quality! I bought 3 pairs and im fully satisfied, for sure im gonna
Get again new lent
I have been sailing for over 20 years…
I have been sailing for over 20 years in many seas and continents and i ve been climbing and skiing for 30 years, i have never found any sunglasses adapting so well to such a different and challenging environment like mountains and seas.
I definitely recommend to try this innovative design made by Italian Choice because in my opinion is revolutionary and protect our eyes very well.
The most comfortable glasses I have ever worn
The most comfortable glasses I have ever worn. I wear them on the water and playing golf particularly when comfort and performance is most important. The team at Italian Choice really know their stuff and have over engineered these glasses to the highest standard.
highly customisable shades
Lots of sizing and lens options. Optics were great. I have both the Marina kit which I use sailing. Really shed water and polarisation cuts glare.
On cloudy day or dusk I tend to use the photo-chromatic Cromica Arancio with the warmer tint. They react to varying light levels quickly but without the changes ever becoming distracting.
Amazing glasses
Amazing glasses, very strong and scratch resistant. I use them for kayak fishing and highly recommend them.
They are also very comfortable and do not fog with the humidity.
The polarized lenses ensure optimal comfort for the eyes even in extreme conditions.
Amazing quality and lovely design
The Italian Choice sunglasses are by far my favorite sunglasses! The large lens color variety with their shading grade level is just ideal, and the build quality is absolutely impressive. I already used them in the last year and they are unbeatable!
Wearing them during my cycling training and races gives me an amazing feeling, because of the lightweight, lens/shading quality and also because of the way how they match my face shape, having trustful stability.
The photochromic lens option is an ideal solution for those days when I start my training early morning when outdoors is still dark but finishing in the sunlight, because of the fantastic adaptive shading performance.
The white/black frame option is the cherry on the cake, giving me the possibility to match them to my outfits!
I definitely recommend them for cycling and outdoor sports, but thanks to their modern outlook, also for day by day use!
Unbeatable Sunglasses
Unbeatable Sport sunglasses and not only for sport….!
I use it mainly for Tennis and Kitesurfing, fantastic lenses fully customizable, fantastic feeling when you wear it even under fast and imminent movements they remain fixed on your face!
Thanks Italian-choice ! Unbeatable job!

Reply from Italian Choice
Great product at a reasonable price
I purchased the IC Chroma and IC Marina! I used the glasses for driving cycling and running. It cuts down the amount of glare significantly and makes it comfortable to be out on sunny days and also overcast days. The built quality is amazing. The frame handle wraps my face snugly yet I don’t feel uncomfortable from wearing it over an extended period. Go in for a try out, then you can appreciate the quality of the sunglasses yourself. The experts will recommend the right type of lenses and nose pads for you.

Reply from Italian Choice
I wear prescription glasses and had…
I wear prescription glasses and had almost given up on wearing sunglasses but as a surprise to me these were able to be used with only a brief transition from my prescription glasses no other sunglasses have done this!

Reply from Italian Choice
As a pilot
As a pilot, finding the right sunglasses is critical for both safety and comfort in the cockpit, and the Italian Choice sunglasses have proven to be an excellent companion for my professional needs. These sunglasses, crafted with Italian precision, strike a remarkable balance between style, functionality, and durability, making them a standout choice for aviation.

Reply from Italian Choice
Italian Choices
At first, I was skeptical about sport glasses, but after trying them out, I was genuinely impressed. I used these glasses during several activities,The combination of comfort, high quality, and stylish design is remarkable. Hats off to this iconic eyewear for enriching my outdoor adventures!

Reply from Italian Choice
Unmatched performance
No polarized sunglasses I’ve tried have matched this level of performance and clarity—the craftsmanship, materials, and attention to detail are exceptional. Truly a superb product in every way.

Reply from Italian Choice
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