IDEAL OF SWEDEN Reviews 11,579

TrustScore 2 out of 5

2.0

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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Customers express significant dissatisfaction with their orders, frequently citing issues with the ordering process itself. Consumers also report problems with contacting the company, highlighting a lack of responsiveness and unhelpful customer service interactions. Many reviewers report negative experiences related to customer service, such as delays and unresponsiveness. People also express concerns about the quality and protective capabilities of the products. Some consumers mention that the product received does not match the website's description. There are mixed opinions regarding the delivery service, with some reviewers reporting delays.

Based on these reviews

Rated 2 out of 5 stars

The product is not the best quality. Expectations from a Swedish company is higher. The iPhone cases are beautiful but after a period of usage it starts to wear out and gets a lot of scratches. In add... See more

Rated 2 out of 5 stars

Super Beautiful cases but the cases don't wrap around the front of phone leaving the screen protector exposed. 1 drop and the screen protector cracks. Due to there is no side coverage at all

Rated 2 out of 5 stars

Ordered a phone case which was received no problem after only a few weeks use the product started to fall apart, I contacted customer service who kindly sent me a replacement case due to the flaw on t... See more

Rated 2 out of 5 stars

Case looks cool, however is just a tiny bit too small and doesn’t fit over all 4 corners after a month of use it has a crack in one of the corners.

Rated 1 out of 5 stars

The two phone cases I ordered were pricey but they went bust so quickly. The package was delayed a lot and it came through the standard post service and not a delivery company which is not a good opt... See more

Rated 1 out of 5 stars

Avoid This Company – Terrible Service & Order Issues!!!! I ordered a product, but due to a glitch, I was charged twice. Customer service was unhelpful and slow to respond. I returned the extra it... See more

Rated 1 out of 5 stars

I've ordered 2 covers for my new iPhone 16 Pro Max! Unfortunately they are useless, since they are slipping over the camera button and don't protect it. I've sent photos and videos of this problem to... See more

Rated 1 out of 5 stars

I ordered November 29th! It STILL has not shipped. Customer service is a JOKE! They won't cancel order or refund me. Can't give me answers except they're sorry and it should ship soon. Cant track it.... See more

Rated 1 out of 5 stars

**Warning – Fraudulent Company!** It's a classic example of a scam, executed very smoothly. After placing an order, the item is never delivered, and they constantly make excuses about deliver... See more

Rated 1 out of 5 stars

I placed an order on 13 December, from Spain. At the checkout the website shows 3-6 working days for delivery, for which I paid 5 euros. Today is 4 January and I still did not receive the order. Track... See more

Rated 1 out of 5 stars

Horrible brand, they are not providing you with any information while you order. Didn’t get any email while ordering!! They sent products 7 days after my order only because I reacted and asked what is... See more

Rated 1 out of 5 stars

I placed an order for $250 worth of product - phone case, car attachment, and screen protector. That was nearly a month ago. No notification of delivery but when I check the order it shows as being de... See more

Rated 1 out of 5 stars

2 months and my order still hasn’t arrived and the company has given me NO UPDATES?? I’ve reached out to their customer service twice already. First time, they said the delivery failed and it was ret... See more

Rated 1 out of 5 stars

It’s been 14 days and I still haven’t received my cellphone case. I tried contacting them, they sent an email to contact them again, but never received a reply after that. I live in Japan and th... See more

Rated 4 out of 5 stars

I ordered case pastel marble. Newest one material is good quality and design is beautiful. It doesn’t feel cheap at all but one thing is its not fully protect. It would be nice if they have button cov... See more

Rated 1 out of 5 stars

Absolutely terrible customer service! I had an issue where the courier left my order in an unsecure location, and instead of offering any real help, the company just kept pushing a replacement ins... See more

Rated 1 out of 5 stars

Absolutely unacceptable experience. I placed an order and was given the option to choose a delivery box location for an extra fee of 25kr. I selected the closest one to me and confirmed it.... See more

Rated 1 out of 5 stars

Very upset with this company. First of all my order was just “lost” on its way to South Africa. Customer care said they would give me a refund. Over 2 weeks later and still received nothing. I am incr... See more

Rated 1 out of 5 stars

I ordered a case with strap for an iPhone 15, but received an order confirmation for iPhone 13 (?). After I couldn't correct the order online and couldn't reach anyone, I wrote to support (who w... See more

Rated 1 out of 5 stars

I ordered 26 of Nov and still can’t find where my parcel is! When i ordered i tried to add my unit number however automagically changed without unit number so i tried live chat straight after order,... See more

Rated 1 out of 5 stars

We returned two items from Christmas but were not refunded automatically. One month later we contacted support to ask why. They told us that the refund would be sent however we only received refund fr... See more

Company replied

Rated 2 out of 5 stars

I ordered a phone case on 27th November. After finding out it hadn't even been posted on 7/12/20, I emailed the company. No response, no apology for dealy, but the case has arrived today (9/12/20).... See more

Company replied

Rated 1 out of 5 stars
Invited

It is hard giving it 1star as after 14 days I am still waiting for it to arrive!!!!! So much for fast delivery! The customer service chat line said thought it had left warehouse but still shows estim... See more

Company replied

Rated 1 out of 5 stars

Save yourselves, save your pocket, save your money! After 2 months still waiting for my phone case, which as it seems has been delivered back to sender! If you are thinking of buying something from id... See more

Company replied

Rated 1 out of 5 stars

Bought 2 phone cases and their matching gear and it turns out the qi chargers don't even work with the case on. Not very impressed, it seems ridiculous to have to take it off and on to use the wireles... See more

Company replied

Rated 4 out of 5 stars

Edit: I’m pleasently surprised how Ideal of Sweden solved my complaint. Just one day after my negative opinion they contacted me and offered a new case. I really respect that kind of approach to cli... See more

Company replied

Rated 1 out of 5 stars

Worst company I’ve dealt with in many, many years! Customer service is none-existent! Following the return of 2 items months ago that were received, they have neglected to inform Klarna who have been... See more

Company replied

Rated 1 out of 5 stars

0 stars !!! I am waiting almost two months for a case ! After one month they told me that my order has returned for some reason(no one knows). I made the order again (my mistake) and I am still wai... See more

Company replied

Rated 1 out of 5 stars

Yeah the perfect gift, as long as you know you/your love one don’t want to return it! You pay for shipping and even more if you wanna return an item that don’t even look like the item on the website!... See more

Company replied

Rated 2 out of 5 stars

This phone case looks nothing like the website. Its actually false advertising as the colour is completely different and looks very cheap. The price definitely doesn't warrant the product. I would not... See more

Company replied

Rated 1 out of 5 stars

Have been waiting for over a month for my order. No response to emails and no clear indication of when my stuff will arrive. Got a ready to ship notification from dhl but that was only to keep custome... See more

Company replied

Rated 1 out of 5 stars

I see people are angry because they didn’t receive their order from Ideal of Sweden in 14 days... oh dear. I’m waiting for my order since 13 January!!!! Of course you can not reach any customer agent... See more

Company replied

Rated 1 out of 5 stars

This is the worst customer experience I've ever dealt with. I made a mistake when ordering. I wait 3 months to order pickup only. Each customer service department does not want to help and says only "... See more

Company replied

Rated 2 out of 5 stars

I loved my Mayfair clutch so much initially, and got loads of compliments. I was ready to buy it in every colour, but sadly after about two months of use, the clasp broke. No big deal I thought, there... See more

Company replied

Rated 2 out of 5 stars

Very pretty phone case that I really loved, but when I removed my phone to remove some dust and put it back again, the sides of the case cracked. When I sent an Facebook message they asked me to send... See more

Rated 2 out of 5 stars

I just bought a case from them and they dont behave like a case at all, i dropped my phone like 3 times and now my phone no longer works. My phone has gone through with much MUCH rougher stuff and ma... See more

Rated 4 out of 5 stars
Invited

Super quick shipping, and quality and design great as always. The only cons i find with the case (which didn't happen with my previous iPhone X case) is that the magnet is not strong enough to hold m... See more

Rated 2 out of 5 stars

They claim that they have a fast delivery within Sweden, it's far away from the truth. If you cannot keep up with the promise, just don't put "snabb leverans" on your website. This is just a simple mi... See more

Company replied

Rated 2 out of 5 stars

Well so far IAM NOT IMPRESSED WITH iDEAL of Swedens customer service! We ordered our daughter a beautiful cell phone case for her S9 but they sent s9 plus which is way too BIG! I have sent 3 emails &... See more

Company replied

Rated 2 out of 5 stars

This is the fourth time I have ordered and I have never seen such a delay and they do not respond to emails. I also accidentally put a product in my order and could not change it. If you do not want t... See more

Company replied

Rated 2 out of 5 stars

I absolutely adore the design and I received the products very fast, but I don't feel my phone is protected at all. I feel like these cases are more for the show instead of protection. Anyway, I asked... See more

Company replied

Rated 2 out of 5 stars
Invited

My phone inside covered was damaged in less than 10 days after I bought it. Also, I ordered another cover for a gift, it cames another model, so I was obliged to return it by paying for it myself, wh... See more

Company replied

Rated 4 out of 5 stars

Since I bought my Iphone 8 plus, I have always used covers from ideal of Sweden. Those I think their designs are mega great. Besides that I have also received good / fast delivery and have also bought... See more

Rated 4 out of 5 stars
Invited

The case is very beautiful and good quality. Reliable company and fast shipping. However I wished that the sides of the case would be higher so that the front glass is more protected. It is definite... See more

Company replied

Rated 2 out of 5 stars

Ok firstly shipping was ok got mine with in a week so there’s a star for that. But the mark up on these covers are a joke!!! What you see in the “Instagram” photos are not what they look like they are... See more

Company replied

Rated 2 out of 5 stars
Invited

The case I bought is made the way that screen can easy be broken(it’s not hight enough). Which actually happened in a day - some cracks appeared when I dropped my phone. I’m disappointed

Company replied

Rated 4 out of 5 stars

Mayfair phone case arrived within a few days of ordering on Boxing Day. Seems really nice quality and just what I’ve been looking for in the shops for months without success. Thank you.

Rated 2 out of 5 stars

Mega ærgerligt de ikke lave iPhone covers til 14 Plus. Brandet har nogle mega flotte covers til stort set alle andre modeller end 14 Plus.

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2.0

Poor

TrustScore 2 out of 5

12K reviews

5-star
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Hasn’t replied to negative reviews


Rated 1 out of 5 stars

Terrible experience

Terrible experience. I bought a phone case and screen protector to protect my phone from everyday accidents. After a small drop from a low height, the entire back of my phone shattered — the case offered absolutely no protection.

I contacted customer service and provided everything they asked for — photos, a full explanation, and proof of purchase. After wasting my time and energy, they told me they wouldn’t cover the damage anyway. That should have been made clear from the start.

This comes across as unprofessional and not customer-friendly. There was no real willingness to help, and I will never order from this store again. Not recommended.

October 14, 2025
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Rated 1 out of 5 stars

Do NOT recommend - pricey but cheap quality

The two phone cases I ordered were pricey but they went bust so quickly. The package was delayed a lot and it came through the standard post service and not a delivery company which is not a good option in my country.
One of the cases was a transparent one with flowers on it and the silicone turned yellow/brown very soon after I started using it. The other case I got was the mirror one which got scratched and distorted and also disintegrated like a month after usage. DO NOT RECOMMEND

October 1, 2024
Unprompted review
Rated 5 out of 5 stars

Customer Care Done Right

Besides offering great products, Ideal of Sweden truly impressed me with their customer service. Their team responded quickly and provided an equally swift solution. To me, it’s not about whether a company makes a mistake — it’s about how they handle it, and Ideal of Sweden handled it perfectly.

August 1, 2025
Unprompted review
Rated 2 out of 5 stars

NO side Protection

Super Beautiful cases but the cases don't wrap around the front of phone leaving the screen protector exposed. 1 drop and the screen protector cracks. Due to there is no side coverage at all

April 20, 2025
Unprompted review
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Rated 1 out of 5 stars

I’d warn others to be very careful !!!!!!!!!!

Absolutely unacceptable experience.

I placed an order and was given the option to choose a delivery box location for an extra fee of 25kr. I selected the closest one to me and confirmed it. As soon as I paid, the confirmation email showed the delivery location was switched to the complete opposite end of the city. Why even offer a choice if you're going to completely ignore it?

I tried to contact customer service immediately, but of course it's just an AI bot that says the issue is “impossible to solve” because the order is already in the process of delivery—within seconds of placing it. No human contact, no flexibility, no accountability.

So now, unless I want to spend time and money going across the city, my only option is to not pick it up. And guess what? If I don't, they charge me 10 EUR for the return. So I pay 25kr for a delivery I didn’t agree to, and another 10 EUR just to reject a messed-up order?

This is completely absurd and reeks of a system designed to squeeze money out of people while offering zero real support.

I’d warn others to be very careful—especially if you care where your delivery actually ends up.

April 8, 2025
Unprompted review
Rated 2 out of 5 stars

Not worth the money

Phone case is very good quality but the strap is already very scratched after merely 3 weeks of using…

April 1, 2025
Unprompted review
Rated 2 out of 5 stars

Poor quality products

Ordered a phone case which was received no problem after only a few weeks use the product started to fall apart, I contacted customer service who kindly sent me a replacement case due to the flaw on the other case I chose a different case. Upon receiving the replacement case it looks old & worn & nothing like the advertised photos - I contacted customer service to be met rudely with ‘there’s nothing wrong with the phone case’ products are poor quality and not fit for purpose in my opinion. Would never order another product from these.

February 14, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid This Company

Avoid This Company – Terrible Service & Order Issues!!!!

I ordered a product, but due to a glitch, I was charged twice. Customer service was unhelpful and slow to respond. I returned the extra item at my own expense, only to find out customs fees were their responsibility, yet they never communicated or resolved the issue.

Thankfully, Klarna refunded me, but if I had seen their reviews first, I would never have bought from them. I strongly advise avoiding this company.

January 29, 2025
Unprompted review
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Rated 1 out of 5 stars

Absolutely terrible customer service



Absolutely terrible customer service! I had an issue where the courier left my order in an unsecure location, and instead of offering any real help, the company just kept pushing a replacement instead of the refund I rightfully requested. Their refusal to refund me shows how cheap their products must be if they can so easily offer replacements but won’t take responsibility for a lost order. I feel like I’ve been robbed, and their dismissive attitude only made it worse. I’ll be taking this up with my payment provider and will definitely be showing them the awful reviews this company already has. Avoid at all costs - I’ll never be purchasing from them again!

February 4, 2025
Unprompted review
Rated 1 out of 5 stars

**Warning

**Warning – Fraudulent Company!**

It's a classic example of a scam, executed very smoothly. After placing an order, the item is never delivered, and they constantly make excuses about delivery issues. At no point do they show any real intention of fulfilling their obligations or ensuring that customers receive their orders.

In reality, their only goal is to cancel the order and issue a refund, but with a €10 deduction, which they call a "processing fee." This is a deliberately organized scheme to systematically scam people out of their money.

If you don’t want to lose your money and waste your time, I strongly recommend staying away from this company!

January 14, 2025
Unprompted review
Rated 1 out of 5 stars

Order not fulfilled after TWO MONTHS

2 months and my order still hasn’t arrived and the company has given me NO UPDATES?? I’ve reached out to their customer service twice already. First time, they said the delivery failed and it was returned to them, then they said they would ship it again. It’s been TWO MONTHS and they’ve not given me any order updates and the order number is not showing up in the tracking system at all. What a SCAM.

December 13, 2024
Unprompted review
Rated 1 out of 5 stars

Does not fit the iPhone 16 Pro Max - no protection of camera button…

I've ordered 2 covers for my new iPhone 16 Pro Max! Unfortunately they are useless, since they are slipping over the camera button and don't protect it. I've sent photos and videos of this problem to customer service asking for a return envelope. Weeks later they got back to me, asking for new photos! Meanwhile I have thrown the covers away! I want my 1.5K phone been covered the right way! Worst product and worst customer service ever!

December 20, 2024
Unprompted review
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Rated 1 out of 5 stars

Order not received

I placed an order on 13 December, from Spain. At the checkout the website shows 3-6 working days for delivery, for which I paid 5 euros. Today is 4 January and I still did not receive the order. Tracking shows it is still in Germany, where it is sent from. Contacted customer service a few times, the agents are very rude as if they are making you a favour, then just sent a template message and closed the chat without any help. I asked for the order to be cancelled due to the huge delay or to be honest I don't even know what's happening with the parcel cause tracking doesn't update, they just close the chat. Will never buy again from this store and will never recommend it to anyone. Very bad experience.

January 5, 2025
Unprompted review
Rated 1 out of 5 stars

Long shopping for rubbish product

I ordered on 23/11, got my order today on 30/12 and it looks rubbish! Should have looked at TrustPilot.. spent $40 on a phone strap that was supposed to faux pearl, but looks sooooo tacky, the pearls are like 1cm big each, looks like a kids toy. Waste of time and money

December 30, 2024
Unprompted review
Rated 1 out of 5 stars

KEEP AWAY. DOUBLE CHARGE. CHINA CRAP.

If I could give minus and shut down this horrible company, I would.
I stupidly ordered from ideal of Sweden before looking on TrustPilot.
Several weeks after ordering (during black Friday), they still had not shipped my items. So I went in to try and cancel my order because I could see from TrustPilot that I never should have ordered from them in the first place.
Over 3 weeks they spammed me with mails to buy more and that they have not forgotten me and they would reply to my mail soon (but never did).
I then over a month after ordering received my items. They charged me the full amount from my credit card just after I clicked “complete purchase “. Then after I reviewed the items, they reserved the same amount from my card that I already had payed for once.
I can now confirm that the products from Ideal of Sweden are not products made in Sweden but cheap products made in China. And I would recommend everyone to stay away from them and DO NOT PURCHASE because you will be charged more than what you ordered (double charged), despite saying you don’t want to be on the mailing list, you are spammed and never able to speak to an actual person.
AVOID IDEAL OF SWEDEN AT ALL COSTS. Please help shut this company down.

November 30, 2024
Unprompted review
Rated 1 out of 5 stars

Worst experience ever, zero help from them

I ordered November 29th! It STILL has not shipped. Customer service is a JOKE! They won't cancel order or refund me. Can't give me answers except they're sorry and it should ship soon. Cant track it. Can't refund or cancel it. No answers, and no product!! I will NEVER order from this joke of a company again and if you're deciding if you should...DON'T!!! There's plenty of other companies to order from and 11,000 reviews here should tell that they don't even deal with customer issues because people have to vent on a website that isn't even theirs! Chat disconnected me today because I wanted an answer and they don't ever have one. Unbelievable.

November 29, 2024
Unprompted review
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Rated 1 out of 5 stars

I ordered 26 of Nov and still can’t…

I ordered 26 of Nov and still can’t find where my parcel is! When i ordered i tried to add my unit number however automagically changed without unit number so i tried live chat straight after order, they said can’t do anything for me! So i had to wait to come Australia! However AU POST also said they can’t check still not in AU!! I tried live chat many times both and they so bad service! Waste my money $99.49!! I wanna refund also they can’t do atm
because they don’t know where my parcel is!! How can i do now?!! Is this fake company?

December 16, 2024
Unprompted review

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