Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews.

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the simple and quick process of obtaining coverage, often highlighting the ease of online application and the speed with which they could secure a policy. People appreciate the affordability of the plans and the peace of mind that comes with protecting their families. Consumers frequently mention the excellent service provided by the staff, who are described as knowledgeable, helpful, and able to clearly explain policy options. The user-friendly app and overall positive user experience are also recurring themes, although some reviewers suggest improvements to the app's functionality. Reviewers also appreciate the company's ethical approach.

Based on these reviews

Rated 5 out of 5 stars
Invited

I am so grateful for the outstanding service I received from Kayla (my daughter and agent). I recently purchased a $50,000 whole life policy through TrueStage (in partnership with Ethos), and... See more

Rated 5 out of 5 stars
Invited

So quick and easy to apply. Our agent Nick Padgett was extremely helpful and professional. He was available to answer questions throughout the entire process.

Rated 5 out of 5 stars
Invited

The service I received from Laura Lopez was most excellent — beyond compare! The information she shared was so reassuring and the technical help and support she gave was wonderful. I was made to feel... See more

Rated 5 out of 5 stars
Invited

What an incredible experience! Ethos combines cutting-edge technology with a refreshingly simple and secure online application process once I started my life insurance application. Midway through, my... See more

Rated 4 out of 5 stars
Verified

Pretty good interface and easy to apply. However, one improvement would be an immediate email after signing up and being approved. I signed up for a policy that had a start data of a few days after si... See more

Rated 5 out of 5 stars
Invited

I now feel better knowing my kids will have something to fall back on in case. I could now feel comfortable living with the idea that my family will be taken care of.

Rated 5 out of 5 stars

Prior to this experience, I had no previous knowledge on life insurance or how it worked and was a bit hesitant about the process. Marc was well informed and able to answer all of my questions and con... See more

Rated 5 out of 5 stars

I have been looking for life insurance for a while and found it to be more of a headache due to the lack of trust that I have in corporations. Today I heard a commercial that it was fast and seamles... See more

Rated 5 out of 5 stars

Your agent Chris Nguyen is a convincing agent who gave me all the good stuff, even though it was only a small finale expense policy. He made me feel as if I had him write a million-dollar policy. It... See more

Rated 5 out of 5 stars
Invited

This was simple and easy. I've put off getting life insurance because of the whole deal being complicated. This was easy and painless.

Rated 3 out of 5 stars
Verified

Just signed up today and no place to add contingency beneficiaries in the user dashboard. The AI chat was no help and there is no live agents. I left a message after waiting on hold for 30 minutes and... See more

Company replied

Rated 5 out of 5 stars

Very simple process to get things started. Affordable plans. I feel more at ease having this protection for my family. Took less than 10 minutes. Easy portal to navigate.

Rated 5 out of 5 stars

Just an overall easy experience to navigate online. Easy to set up a Trust and Will. To update info im very happy.

Rated 5 out of 5 stars
Invited

Larry Macias is very knowledgeable & works hard to provide the correct and best information based on the client’s needs.

Rated 4 out of 5 stars
Verified

Easy to apply and pay, good customer service, but your app is horrendous. You have to have multiple codes sent to you to login and can’t see your policy. There’s also no way to set up guardians for th... See more

Rated 5 out of 5 stars
Verified

This was quick,easy and affordable. Didn’t have to deal with a million phone calls. I was able to complete it online and can sleep now that my family will be protected if anything happens to me. T... See more

Rated 5 out of 5 stars

I have an excellent experience setting up my life insurance with agent Karina Randall. She took the time to understand my needs and explain my options in a clear way. I highly recommend Karina if you... See more

Rated 5 out of 5 stars

Silky smooth and fast process. Got coverage and peace of mind in a matter of minutes. Mind blowing. Really exceptional service.

Rated 5 out of 5 stars
Verified

It was easy, quick, and I don’t think anyone n today’s world the price is outrageous.They are allowing me the opportunity to protect my family in case of any event.

Rated 5 out of 5 stars

Everything was easy to understand. we don't all have the legal jargon there, so it's very well appreciated to understand

Rated 5 out of 5 stars
Invited

Very easy process- loved seeing the differences in price and how that would effect monthly rate

Rated 5 out of 5 stars
Invited

It needed to get done and they were persistent in following up on my procrastination. Super easy.

Rated 5 out of 5 stars

Everything was easy and straightforward. Questions were easy to answer. No complaints. It was like all the work was already done for me and I just had to answer personal questions.

Rated 5 out of 5 stars
Verified

Excellent! Straight forward process online and followed up by a very professional call by an agent to clarify any questions I may have. Highly recommend.

Rated 5 out of 5 stars

I am so very grateful for my insurance agent and new friend Valentino I’ve put off coverage for a long time and needed someone to walk me through how to best protect myself and my future and I appreci... See more

Rated 5 out of 5 stars
Invited

Very easy and thorough application. I’m a single mom and I feel at ease now for my children’s future.

Rated 5 out of 5 stars
Invited

The experience was wonderful and caring. This was a difficult experience, but one that had to be done.

Rated 5 out of 5 stars
Invited

The agent that walked me through the process and coverage was amazing. I had a lot of questions that she answered clearly. I am very happy with the policy I have in place. Thank you

Rated 5 out of 5 stars
Verified

Convenient and easy to set up online. Allows for side-by-side comparison of rates with terms.

Rated 5 out of 5 stars

Very easy process to get through. Glad I did it. Definitely recommend to all looking to get covered.

Rated 5 out of 5 stars
Invited

Easy process and a weight has been lifted off my shoulders to protect my wife and kids

Rated 5 out of 5 stars
Verified

Great coverage for a reasonable price. The process was so easy. Salem was fantastic!!!!

Rated 5 out of 5 stars

The application process was so pain free. I was impressed.

Rated 5 out of 5 stars
Invited

Awesome company to deal with with a pretty simple application process I would recommend to anyone looking for insurance

Rated 5 out of 5 stars

Quick, but thoroughly informative. Improved my coverage and helps to accommodate my plans moving forward!

Rated 5 out of 5 stars
Invited

Have been wanting to take care of this for a while but kept putting it off because I just didn’t want the hassle. I saw Ethos on a commercial and was only going to check it out, it was so easy I was d... See more

Rated 5 out of 5 stars

I highly recommend Ethos for anyone wanting a stream-lined and professional guidance throughout the process. Kim Howard guided me through the process and provided me through advice to help me make a d... See more

Rated 5 out of 5 stars
Invited

This was the easiest insurance application process I’ve ever experienced! It literally took 10 minutes and I was provided with a quote. Bravo!

Rated 5 out of 5 stars
Invited

Easy easy to apply or satisfy with the quote when does my comfort start I feel much comfortable now so is my wife

We perform checks on reviews


Company details

  1. #33 of 103 best companies in Insurance Agency
  2. #57 of 185 best companies in Financial Consultant

Written by the company

Ethos is a new kind of life insurance built for people who don’t have time for fine print, extra doctors appointments, or hidden fees. We believe that life insurance should be affordable and accessible, because it protects families when they are most vulnerable. So we took advantage of a fresh start, rebuilding the process in a simpler, faster way. This freed us to pursue our goal: to protect all families.


Contact info

4.8

Excellent

TrustScore 5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 48 hours


Rated 5 out of 5 stars
Invited

Seems easy

Seems easy. I just don't know how hard it will be to file a claim and if this company will pay as agreed or if they will make it very difficult fir a claim to be paid out. Unfortunately, if it comes to that, I won't be around to know.

October 15, 2025
Rated 1 out of 5 stars

The online system was super glitchy and…

The online system was super glitchy and populated other data (not mine). I wasn’t able to download the documents but they charged me anyway. I emailed and called but both times they told me to go to the website.

October 12, 2025
Unprompted review
Ethos logo

Reply from Ethos

Hi Amanda,

Thank you for sharing your feedback. We’re sorry to hear about your experience and completely understand your concerns.

We see that you are already in touch with our support team regarding this matter, and please look out for the email they sent to ensure all your concerns are addressed.

We truly appreciate your patience.

Thank you,
Ethos Support

Rated 5 out of 5 stars
Invited

Easier than expected

Due to the Government cuts I lost my job and needed Life Insurance. This process ended up being way less stressful than I had thought it would be and am so grateful for it.

October 15, 2025

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look