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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers appreciate the straightforward purchase process, secure packaging, and timely delivery. Many consumers, especially first-time buyers, highlight the transparency and ease of the buying process. They also value the clear pricing details and the availability of free shipping on certain orders. People consistently praise the excellent customer service, noting the team's patience, knowledge, and helpfulness. Consumers feel secure in their transactions, appreciating the responsive and informative support provided. The quality and authenticity of the coins are also frequently mentioned, with many reviewers expressing satisfaction with their investments and a willingness to return for future purchases.

Based on these reviews

Rated 5 out of 5 stars

Auronum is always a pleasure to deal with, whether buying or selling. The customer service is exceptionally good and their prices are entirely fair to both buyer and seller. Their website is also a m... See more

Rated 5 out of 5 stars
Verified

Overall, it's a great investment! I recently bought few gold coins from auronum as an investment and I couldn't be happier with the experience. I choose gold sovereign because of its rich history and... See more

Rated 5 out of 5 stars
Verified

I decided to check them out due to recommendation from my friend. I was very pleased with the customer service. I was given facts and options. I never felt pressured. When I made the decision to purch... See more

Rated 5 out of 5 stars

Wanted to sell a few gold coins for the first time ever. Was very unsure about selling online but Auronum's customer service team explained the sale process clearly to give me assurance of transparenc... See more

Rated 3 out of 5 stars

I had a single Krugerrand to sell and monitored Auronum’s online buying price which was about £2578-£2579 for a couple of hours. Telephoned them to sell but no reply. Eventually the phone rang off so... See more

Company replied

Rated 5 out of 5 stars
Verified

I've had a few questions about my coin selections and the customer support team has been nothing short of amazing. I received my coins today and coins were on perfect condition. If you're looking for... See more

Rated 5 out of 5 stars
Verified

Their service was top notch. They communicated effectively and was patient with my all question. When I wasn't sure of what coins to choose, they suggest me what I do. After confirming my order, all t... See more

Rated 5 out of 5 stars
Verified

Auronum are in my opinion the best to buy from but especially to sell to, they advertise the actual price they will pay, too many others advertise a price and only want to pay a percentage. Top class... See more

Rated 5 out of 5 stars
Verified

This is the third time for me to purchase gold sovereign from Auronum. When I contacted to about current price of previously brought coins and past purchase information. Their customer support was ver... See more

Rated 5 out of 5 stars
Verified

The buying process was easy to follow and I appreciate the clear pricing details. Auronum offers free shipping on certain orders but it would be more nice if they sent me message about tracking my ord... See more

Rated 5 out of 5 stars

Very straight forward professional company to deal with. I telephoned them to agree a price on some precious metals that I was selling and they were more than fare with the price. Sent my items via Ro... See more

Rated 5 out of 5 stars
Verified

I bought a gold soveregin for the first time and overall a great experience. The team was friendly and answered all of my questions. The quality and authenticity I felt it was still a worthwhile inves... See more

Rated 5 out of 5 stars

Superb company! Easy and straight forward from the start. Regular updates as the sale process was proceeding. Can’t fault them. Paid super quick! Will use them again without hesitation!

Rated 5 out of 5 stars
Verified

As a repeat customer of this website, I can say they are nothing but outstanding! Everytime they delivered my coins securely packaged and shipped timely. You can choose them for buying coins without a... See more

Rated 5 out of 5 stars
Verified

The gold sovereign I bought was best and the price was fair compared to the market. My coin packaged was well secured but shipping took longer than I anticipated. Overall, a solid purchase and I'd con... See more

Rated 5 out of 5 stars
Verified

As a first-time buyer of gold coins, I was a little bit nervous at first but the process of purchasing was surprisingly smooth from Auronum. I am feeling like I've made a wise investment and I'll defi... See more

Rated 5 out of 5 stars
Verified

The buying process was very transparent and I was able to inspect the coin before purchasing it. The transaction felt secure and trustworthy. I'm happy with the purchase and will definitely return whe... See more

Rated 5 out of 5 stars

I sold 2 Gold Sovereigns to Auronum today. Contact by e-mail was smooth and easy. Payment was very fast. I would use them again. Thank you.

Rated 5 out of 5 stars
Verified

My experience with Auronum was wonderful. They are so helpful and assit me from selection to buying process. There was a problem with adding master card. They solved that and delivered my product prop... See more

Rated 5 out of 5 stars
Verified

Fantastic experience buying from Auronum. Their website was easy to use so they definitely live up their fame! Order process was simple, It took a few days to receive my metals but they didn't disapp... See more

Rated 5 out of 5 stars
Verified

This isn't first time I am buying from Auronum, and each buying experience has been outstanding. My orders arrived promptly, often faster than the expected shipping date. The coins were exactly as des... See more

Rated 5 out of 5 stars
Verified

I was hesitant first about buying gold coins from online but Auronum exceeded my imaginations. I got a gold proof full sovereign 1996 and not only was it exactly same as decribed but also excellent pa... See more

Rated 5 out of 5 stars
Verified

This is my third time purchasing gold sovereigns from Auronum, the service has been top-notch. The coins arrive securely packaged and they always meet my expectations. Great for collectors and investo... See more

Rated 5 out of 5 stars
Verified

They were professional and helpful. Their team is dedicated to helping with a through explanation of metal purchase and how this purchase served my needs. My package was delivered on time. I hope we d... See more

Rated 5 out of 5 stars
Verified

I was initially hesitant about buying coins from online, but this one put my worries to rest. The coins arrived securely packaged and were exactly as described. The purchase process was straightforwar... See more

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Company details

  1. Gold and Silver Trading Company
  2. Coin Dealer
  3. Currency Exchange Service
  4. Gold Dealer
  5. Investment Service
  6. Jewelry Buyer

About Auronum

Written by the company

Auronum is an established online precious Metals trading company based in London. Auronum supplies Gold, Silver and Platinum bars and coins to investors.

Our website provides live onscreen selling rates for investors looking to sell bullion bars and coins. The business also supplies free market intelligence reports on the website each week.

Auronum is a leading supplier of Capital Gains Tax exempt investment products such as gold sovereigns, gold Britannia coins and British silver bullion coin products.

Our procurement team engage in weekly benchmark audits against other leading bullion brands to ensure that our buy and sell rates are among the very best in the industry.

Auronum has an inhouse precious metal analyst who produces video market updates our our official Youtube channel.

Contacting Our Team

For clients with questions or requiring support, our team is available between 10am and 10pm 7-days per week


Contact info

4.9

Excellent

TrustScore 5 out of 5

296 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 week


Rated 5 out of 5 stars

Selling a sovereign

I’d never sold a gold coin before and Auronum made it very easy and were always available by phone and email to answer my questions. Once I had sent the coin the agreed price was in my account the same afternoon it was delivered. Great service.

October 21, 2025
Unprompted review
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Rated 1 out of 5 stars

Company in disarray

Sadly this company seems to be in disarray. I had wanted to sell a gold sovereign and tried ringing multiple times over several weeks, each time the line went dead. I emailed and was told the company had new owners and was in transition so to try again in a week. The same happened again. Then I emailed, got no response, so tried ringing again and amazingly spoke to someone. He said he'd missed the email (!!) and to send a picture of the sovereign (mint condition) and he would get back to me - nearly 24 hours later and I'm still waiting for a reply. So I am going to sell elsewhere. Obviously service has gone down compared to other reviews.

October 10, 2025
Unprompted review
Auronum logo

Reply from Auronum

Hi Julie,

Thank you for your feedback. We did respond to your enquiry within 24 hours, though we completely understand your decision to proceed elsewhere. The company is now under new ownership, and with all that comes, we’ve experienced a short delay in replying to the high volume of new enquiries.

We truly appreciate your patience during this transition and wish you the best of luck with your sale. Should you ever wish to revisit in the future, our team would be happy to assist you.

Warm regards,
@Auronum team

Rated 3 out of 5 stars

Admin less than 100%?

I had a single Krugerrand to sell and monitored Auronum’s online buying price which was about £2578-£2579 for a couple of hours. Telephoned them to sell but no reply. Eventually the phone rang off so I emailed instead. Three hours later I had a reply offering £2534. When I queried this I was sent a screenshot showing two different prices depending on where you looked. The second price was £2561 which was nearer the mark but still quite low. I wrote back to reject the offer and enclosed my own screenshot which by now showed £2574. So there seemed to be several versions and together with the time delay it seems that the admin is less than 100% reliable.

September 4, 2025
Unprompted review
Auronum logo

Reply from Auronum

Hi Robert,

Thank you for bringing this to our attention. At the time of your enquiry, the company was in the process of being sold, which may have caused a temporary glitch in our pricing system and communication delays. We sincerely apologise for any confusion this caused.

We’re happy to share that Auronum is now fully under new ownership, and all systems are up and running smoothly. We appreciate your understanding during this transition and hope to have the opportunity to assist you again in the future.

Warm regards,
@Team Auronum

Rated 5 out of 5 stars
Verified

Auronum, top class.

Auronum are in my opinion the best to buy from but especially to sell to, they advertise the actual price they will pay, too many others advertise a price and only want to pay a percentage. Top class and many thanks.

August 1, 2025
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Rated 5 out of 5 stars

Auronum is always a pleasure to deal…

Auronum is always a pleasure to deal with, whether buying or selling. The customer service is exceptionally good and their prices are entirely fair to both buyer and seller. Their website is also a model of information about coins and well worth reading in its own right.

July 23, 2025
Unprompted review
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Rated 5 out of 5 stars
Verified

Fantastic experience buying from…

Fantastic experience buying from Auronum. Their website was easy to use so they definitely live up their fame! Order process was simple, It took a few days to receive my metals but they didn't disappoint me. The coins was as decribed and 100% authentic and genuine. I will surely recommend them!

April 17, 2025
Rated 5 out of 5 stars
Verified

This is my third time purchasing gold…

This is my third time purchasing gold sovereigns from Auronum, the service has been top-notch. The coins arrive securely packaged and they always meet my expectations. Great for collectors and investors alike!

February 19, 2025
Rated 5 out of 5 stars
Verified

They were professional and helpful

They were professional and helpful. Their team is dedicated to helping with a through explanation of metal purchase and how this purchase served my needs. My package was delivered on time. I hope we do more business in future.

March 26, 2025
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Rated 5 out of 5 stars
Verified

My experience with Auronum was…

My experience with Auronum was wonderful. They are so helpful and assit me from selection to buying process. There was a problem with adding master card. They solved that and delivered my product properly. Thankful to them.

March 11, 2025
Rated 5 out of 5 stars
Verified

This is the third time for me to…

This is the third time for me to purchase gold sovereign from Auronum. When I contacted to about current price of previously brought coins and past purchase information. Their customer support was very patient and helped to buy again. They delivered my coins on time like they did before. As a repeat customer, I never faced any issues. I am very happy with them!

March 19, 2025
Rated 5 out of 5 stars

Straight forward professional outfit

Very straight forward professional company to deal with. I telephoned them to agree a price on some precious metals that I was selling and they were more than fare with the price. Sent my items via Royal Mail special delivery. They kept me up to date the following day via email when they had received my items, when everything has been authenticated and a final email to inform me that my funds were now in my account. All this was done on the day that they received my items. As I say, a no nonsense professional company to deal with. Highly recommend.

April 2, 2025
Unprompted review

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