I’ve this before and it went all well as it did before
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Review summary
Based on reviews, created with AI
Based on these reviews
Accessible customer service Arturo very service-minded and helpful
Company replied
easy and convenient
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I booked a hotel room through them for 2 adults and 1 baby for this summer. I called the hotel, because I had a special request for my booking. I was SHOCKED that the hotel told me the booking... See more
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There was a small issue with my booking regarding the luggage, but it was resolved quickly by Daniel. He handled the refund and luggage update smoothly and kept me informed throughout the process.
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There was an issue caused by the flight company, and we got stuck in between Sembo and the airline – being sent back and forth without a solution in sight. But then Freja at Sembo stepped in, took o... See more
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I am beyond grateful for the service and kindness from the staff working at Sembo! I booked a ticket and I am a tired mother so I made some mistakes with one name and a kind man named Arturo workin... See more
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I had to make a big change to my flight dates for a personal reason and I am so glad that Sembo offers this. Customer support was great and especially Freja, who helped me with my request and chose th... See more
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Booked a flight from stockholm to Sri Lanka, the ticket price was about 10% to 20% lower than Turkish airline site for the same journey! It took about 4 days for the confirmed flight booking to show... See more
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Very simple booking with hotel and ferry - basically got a free nights accomodation by booking both together. Changed my return journey to extend the trip by a day - Meja made the changes and confirme... See more
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Verified
I wanted to provide feedback on the excellent service I received from Freja. She was incredibly supportive and went above and beyond to help me rebook my flight ticket. She made a potentially stressfu... See more
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I have booked holiday with sembo. After I read all reviews I was sceptical because price was so good to be true but I decided to go and see how it is. Everything was perfect, hotel was great and the... See more
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Saga was very helpful and really took the time to guide us through a difficult process while we were stressing over the change of travel plans! Especially since it was my father who had booked the tic... See more
I have received help from Arthuro this morning, it was so very great, i had booked a travel to and from Kuwait for a birs safari and I booked the wrong month, now Arthuro helped me, I have my money... See more
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Due to issues, I had to rebook my ticket. I received excellent help from Arturo. He made me feel like a preferred customer. Will definitely book with Sembo again thanks to Arturo.
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Well i think when you buy a flight ticket EVERYTHING you need to get from A to B should be in that ticket. Nowdays Its the same as when you buy a bicycle. This bike is demolished, like... See more
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I have to give a shoutout to Ronja! Great customer service, she was fast and helped me with making some changes to a flight I booked with Sembo very smoothly. 👍🏼
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Excellent communication with clear and prompt responses. I felt well taken care of and was very pleased with the outcome when I requested changes to my flights.
Company replied
Its easy to book and nice price, that can compare to the others. Apportable. Thank you sembo. This is a rekommendation from my Cousin that she use this every year. Once again thank you for this impom... See more
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Had it not been for Emmy's exceptional customer support skills and professionalism, I would have given Sembo a single star (even negative if that was a possibility). I had been utterly disappointed... See more
Great handling and customer service from Saga at Sembo! Informative, friendly and professional😊 Good work, and thanks again. Regards Håkan
Company replied
Arturo was fantastic. He was very helpful, and arranged that an e-mail was resent to me, so I could confirm my booking
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I had some changes and issues with ticket and Arturo who worked with customer service team helped amazingly well.
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Very good service, easy call to them ,I needed a help to change surname on ticket, they fixed problem easily.
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Arturo was incredibly helpful! He really helped me rebook my tickets and answer all my questions!
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I received great help and guidance from Arturo when I needed to amend my flight booking 👏👏👏
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Great help from the support (Emmy)! The help was easy and understandable. Helped me change the departure date of the flight.
Company replied
EMMY Thank you so much for your top service. You helped us to arrange seats after i had done the mistake of thinking I alredy booked seats. Thank you for all the help!
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Satisfied ⭐️⭐️⭐️⭐️⭐️ but they increased the price at last.
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After Travelling i Will make my comment . Till Now seems to becfine.
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Easy to use and well organized system.
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quick response ..all are good service !
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Quick response solved my problem
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Many thanks to Arturo For his patience and help.
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Great! Easy to book and navigate
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I booked a hotel reservation for 2 rooms (2 adults per room), and found out that sembo reserved 4 rooms. I sent my complaint to have this fixed ASAP and haven't received a confirmation that this ha... See more
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I’m trying to get a proof of hotel cancellation letter from Sembo but after numerous E Mails I still haven’t had a response from them. Is their an English speaking contact phone number as the only o... See more
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Very good and perfect
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Easy, simple booking.
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Snap booking
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Easy and fast booking , go ahead guys :)
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Amazing and trustable, cheap prices
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Very easy and simple service
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Great experience:)
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Tack tack ..
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perfect perfect perfect perfect perfect perfect perfect
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Julia of customer service is top notch! Excellent customer service. Very helpful.
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I booked my favourite hotel for a 2 night stay coming up, Christmas 25. I got a lovely message informing me that my hotel of choice was no longer available as they were going to be undertaking renova... See more
Company replied
Excellent support from Olivia in Sembo Support, they just reimbursed the service pack which was mistakenly purchased and was unused. A little long wait on phone otherwise all ok.
Company details
Written by the company
I över 30 år har vi på Sembo jobbat hårt för att uppfylla miljoner resenärers drömmar. Kunder väljer oss eftersom vi erbjuder säkra bokningar till garanterat lägsta pris. När du reser med Sembo kan du välja bland över 300,000 boenden inklusive våra egna ‘Noga Utvalda’ hotell, hus och lägenheter. Utöver detta erbjuder Sembo även möjligheten att boka flygbiljetter, färja, hyrbil och transfer- vi uppfyller alla dina resebehov helt enkelt.
Contact info
Kungsgatan 6, S-252 21, Helsingborg, Sweden
- 010 884 80 50
- se-sembo@sembo.com
- www.sembo.se
4.0
Great
3K reviews
Replied to 93% of negative reviews
Typically replies within 48 hours
Moustafa Almhamad
I booked a round-trip ticket 20 July 25-to 1 September 25 .for myself and my wife and my kids which 4 passengers.Because my passport requires a visa to enter the country I’m going to I had to order visa and it takes time so I asked Sembo to cancel my return tickets which one way1 September 25 .and it was a month later and they didn’t accept to cancel it .
But the surprise it was when I came back I found that 3 of my tickets been sold to somebody else and I had to buy a new tickets for my wife and my kids hhh .I will never book a ticket again with them and I will never recommend this company for anyone and also very hard to talk with them over the phone u have to keep sending emails and wait for response .
July 20, 2025
Unprompted review
Reply from Sembo.se
Hi Mustafa,
Thank you for your feedback and for sharing your booking number.
In your situation, the issue was missing travel documents, which prevented boarding. When a passenger misses the outbound flight, airlines usually cancel the return ticket automatically, a standard policy outside our control. While we understand your situation, it is the traveler’s responsibility to have valid travel documents, as stated in our terms and conditions. We also want to note that we never cancel or resell tickets, as that is not allowed.
We hope this clarifies the matter and wish you a pleasant day.
Kind regards,
Corinne
Customer Happiness Team
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Don't recommend Sembo.
Don't recommend Sembo.
Recently I book hotel for a one night in Chicago. Price on website was 50 euro. Seems good price so I booked. Then I found out at hotel reception I must pay additional 100 $ plus tax. There was no clear information about that. This info was hidden.
September 22, 2025
Unprompted review
Reply from Sembo.se
Hi Mir Mas,
Thank you for your feedback and for providing us with your booking number so that we could look into your case.
We always aim to make all hotel details and fees clear on our website. In this case, the deposit of USD 125.00 per stay and that the resort fee needs to be paid on-site are stated in the hotel details on our website and in your travel documents. We always recommend reading up on details carefully before making a booking, as they include important details about in resort fees and other important facility information.
Please note that hotels in the U.S. often charge additional taxes and deposits locally. Don't hesitate to contact us if there is anything else we can assist you with, we are here to help.
We wish you a good week-end!
Kind regards,
Corinne
Customer Happiness Team
Perfect choice by travelling
I’ve this before and it went all well as it did before
October 21, 2025
Unprompted review
Reply from Sembo.se
Hi Mohamed,
Thank you so much for your great review and for choosing us again!
We’re really happy to hear that everything went just as smoothly as before, it means a lot to us that you trust our service.
Wishing you a great day!
Best regards,
Corinne
Customer Happiness Team
Awful company
Awful company! Our flight has been canceled and we had to purchase a very expensive one 3 hours before the flight and they couldn’t help us! Do not buy with them. And do not buy Norwegian either.
October 11, 2025
Unprompted review
Reply from Sembo.se
Hi Nayara,
Thank you for taking the time to leave a review.
We understand how stressful it must have been when the airline cancelled your flight on short notice. In this case, Norwegian rebooked you on a later flight, but since you were unable to accept that option, we advised you to speak directly with the airline at the airport regarding the matter, as the situation was within hours to departure and the ticket was under the airline’s control.
We hope you were still able to complete your journey and encourage you to contact us directly if you need any assistance, we’re always happy to help within the scope of what’s possible.
Wishing you a good week-end.
Kind regards,
Corinne
Customer Happiness Team
Great custumer service
There was a small issue with my booking regarding the luggage, but it was resolved quickly by Daniel. He handled the refund and luggage update smoothly and kept me informed throughout the process.
October 14, 2025
Unprompted review
Reply from Sembo.se
Hi TR,
Thank you so much for your kind review. We’re happy to hear that Daniel was able to assist you quickly and keep you updated throughout the process. We’ll be sure to share your feedback with him, he’ll really appreciate it!
We’re glad everything was sorted smoothly, and we hope you have a wonderful week-end!
Kind regards,
Corinne
Customer Happiness Team
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Great customer service from Ronja!
I have to give a shoutout to Ronja! Great customer service, she was fast and helped me with making some changes to a flight I booked with Sembo very smoothly. 👍🏼
October 13, 2025
Unprompted review
Reply from Sembo.se
Hi Tariq,
So happy to hear that Ronja could help you quickly and make the process easy! We’ll make sure she sees your lovely feedback. Thanks for choosing Sembo.
Wishing you a lovely week-end!
Kind regards,
Corinne
Customer Happiness Team
Terrible experience with Sembo.
Terrible experience with Sembo.
I’m currently staying at Hyatt Place Taghazout Bay, and the hotel says Sembo never sent the payment, even though I paid in full weeks ago.
Now the hotel wants me to pay a full deposit again while waiting for Sembo to sort it out.
This is completely unacceptable — they take your money but don’t pay the hotel.
Avoid Sembo until they fix their broken system.
October 11, 2025
Unprompted review
Reply from Sembo.se
Hi "salmon je",
Thank you for your feedback and for providing us with your booking number so that we can look into it. We’re sorry to hear about the inconvenience you’ve experienced, this is absolutely not the kind of situation we want our customers to face.
Please rest assured that we are currently working on your case, and your hotel stay has been paid. Our team is in direct contact with the property to ensure everything is resolved as quickly as possible and we'll do this to the best of our ability.
Thank you for your patience while sort the situation out for you.
Kind regards,
Corinne
Customer Happiness team
Reply from Sembo.se
Hello Larisa,
Thank you for your lovely review! It’s a real pleasure to hear that you had a good experience with us, we’re happy to assist.
We look forward to helping you with your next trip and hope to welcome you back again soon.
Wishing you a wonderful evening!
Kind regards,
Corinne
Customer Happiness Team
Reply from Sembo.se
Hello Mohammed,
Thank you so much for your kind words, we truly appreciate you taking the time to share your experience. It means a lot to us!
We look forward to being part of your future journeys and are happy to assist you with anything we can.
Wishing you a wonderful evening!
Kind regards,
Corinne
Customer Happiness Team
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Tack tack ..
September 29, 2025
Unprompted review
Reply from Sembo.se
Hej Öztürk,
Tack själv, två gånger om! Vi blir jätteglada för varje liten hälsning.
Vi önskar dig en riktigt fin dag!
Hälsningar,
Corinne
Customer Happiness Team
Accessible customer service
Accessible customer service
Arturo very service-minded and helpful
September 26, 2025
Unprompted review
Reply from Sembo.se
Hello "NM",
We're happy to hear that you found our customer service to be easily available and that Arturo was able to assist you. We'll make sure to pass on your feedback to him, it will definitely make his day!
Safe travels and thanks for sharing your experience!
Kind regards,
Corinne
Customer Happiness Team
Poor customer service, ludicrous "admin fees"
I am extremely disappointed with the inflexibility of the customer service and backwards terms and conditions of this company. I have flights booked over the coming Christmas period which the airline changed the time of (no fault of Sembo). It means I cannot make my connection and therefore cannot fly. Sembos have offered two alternatives, to fly 2 days before when I am not even in the country, or to cancel my booking with an admin fee of 2380kr! Your a travel agent, look for an alternative route. I don't mind paying the extra for different flights but to throw money away on an "admin fee" is an absolute joke. Someone in your office will click a cancel button. Yet another example of offering something and not delivery good service. As a result I know have to book additional flights and train tickets, as well as wait up to 2 months for a refund. Very unsatisfied customer.
September 22, 2025
Unprompted review
Reply from Sembo.se
Hi Russell,
Thank you for your feedback. We're sorry to hear that you're disappointed with how your case was handled.
We understand the inconvenience caused by the airline’s schedule change, which unfortunately lead to you not being able to use your original itinerary. As a flight ticket mediator, we are bound by the conditions and limitations set by the airlines, and we can only offer alternatives based on what is available in their systems.
Regarding the cancellation fee, our standard administrative fee was reduced as a gesture of goodwill in your case. While cancelling a booking may seem simple, it involves manual processing, coordination with the airline, and handling of the refund claim, which is why a fee is applied.
We regret that this situation led to additional travel expenses on your end, and we truly appreciate you taking the time to share your experience. Your feedback helps us improve.
Kind regards,
Corinne
Customer Happiness Team
Don't waste your money on sembo
The hotel was awful and nothing compared to the pictures presented on the website. They put a 5 star och the website but in reality it wasn't even a 2 star hotel. The quality of everything was very bad from the bed to the tiles to the walls and the shower cabin everything. Even after giving us another room the quality was the same.
Maybe it's a tactic to get the costumer to spend more money and upgrade?
The costumer service of sembo was even worse they took too long to answer and they tricked us for a refund for 2 nights (i booked another hotel for 2 nights) but they only gave us for 1 night.
Overall got the feeling of being tricked both from the pictures and the customer service, our holiday was ruined because of them.
August 25, 2025
Unprompted review
Reply from Sembo.se
Hi Nazanin,
We are truly sorry to hear that your hotel experience did not live up to expectations.
As soon as you contacted us, we took your feedback seriously and worked with both the hotel and our partners to find solutions.
We are aware that you have been in touch with us again today, and please rest assured that your case is still under review. Our team will get back to you directly as soon as possible to ensure that everything is properly addressed.
Kind regards,
Corinne
Customer Happiness Team
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Its easy to book and nice price
Its easy to book and nice price, that can compare to the others. Apportable. Thank you sembo. This is a rekommendation from my Cousin that she use this every year. Once again thank you for this impomation and keep it a good and nice jobb and nice price. Have a nice day.
September 19, 2025
Unprompted review
Reply from Sembo.se
Hi Elena,
We love hearing that both the booking and the price worked well for you, and that Sembo has become a tradition through your cousin’s recommendation. That makes us extra proud! Thanks for trusting us, and we look forward to welcoming you again.
Have a wonderful day!
Kind regards,
Corinne
Customer Happiness Team
Scam-like practice and charged me twice
Scam-like practice. I booked a flight via sembo, then when I tried to retrieve my booking from the airline, the airline booking number sembo sent me was not found in the airline system. No matter how many times I tried. Then Sembo sent me numerous reminder (3 reminders) for payment by 14 September. So I thought my payment didn’t go through, and I thought that was why the reference number was not yet recognised by the airline. and clicked to pay. Voila! They charged me twice. I called my bank but the payment already left my account, and therefore my bank coudld not stop it. I think Sembo is a scammer. Dubious, misleading. I wrote to your customer service for refund. If you refuse to refund me of the 2nd payment you took from me due to your misleading, incessant automated emails of payment reminders, I will file for a police report for wrongful charges.
September 14, 2025
Unprompted review
Reply from Sembo.se
Hello Miho,
Thank you for your feedback. We understand your perspective and want to clarify what happened with your booking.
According to our records, you created two separate bookings with different booking numbers approximately 8 minutes apart. The first booking was paid and processed successfully, but since you received payment reminders for the second booking, it seems you assumed the first attempt had failed and chose to pay again. This resulted in two different completed bookings.
We’d like to reassure you that nothing is wrong with your airline reference number, as stated on our website and in our terms, it usually takes 3–5 business days for tickets to be issued with the airline after payment. This is standard procedure, and during this time, airline booking references may not be immediately visible or accessible in the airline’s system. You can now find your airline tickets using the airline booking references provided in your confirmation email.
Please rest assured that we are here to help resolve any issues we can and would not intend to mislead our customers. If you have any further questions or need assistance with your bookings, we are happy to assist.
Kind regards,
Corinne
Customer Happiness Team
I purchased cancellation insurance
I purchased SEMBO cancellation insurance. I strongly advise all to be extremely careful if you purchase SEMBO cancellation insurance. This, based on my own experience, SEMBO has no intention to honor any cancellation insurance and strategically avoids assisting customers until after their departure date, making the insurance null and void. My experience- On the day before the ticket departure date, I had an unexpected health issue, and I tried to contact SEMBO via telephone, but no answer. As such, I sent an email to SEMBO with my booking number and requested information about the terms and conditions of the SEMBO cancellation insurance. On this same day, I was hospitalized (the day before the ticket departure date) . Lacking any reply from SEMBO I canceled the ticket directly with the Airline. The Airline was very helpful and requested that SEMBO make direct contact to confirm the cancellation that was made on the day before the ticket departure date. SEMBO replied after 8 days, asking if I wanted to cancel the flight. I informed SEMBO that this was done prior to departure, directly with the Airline, as SEMBO did not provide any customer support /reply to my email request for help. 8 days after my email /departure date, SEMBO also sent the doctor/medical form, which I completed and returned to SEMBO. SEMBO then replied that my cancellation insurance was null and void as I did not contact SEMBO before the cancellation of the ticket. Before I cancelled the ticket, I tried to contact SEMBO, but I am convinced SEMBO strategically waited 8 days before replying to make the SEMBO insurance "null and void". Noting that nowhere in the terms and conditions does it state that SEMBO has to implement the flight cancellation, only that they are to be informed. I informed SEMBO, but was still denied compensation through the cancellation insurance I paid for.
July 16, 2025
Unprompted review
Reply from Sembo.se
Hello Gregory,
Thank you for your review.
We are sorry to hear about your experience. During the summer high season, especially in June and July, our customer service is under a lot of pressure and unfortunately we cannot always guarantee a same-day response through mail. For urgent matters, we always recommend calling us directly. We understand that the phone queues can be long during this period, but we are doing our utmost to assist all customers as quickly as possible.
We have carefully reviewed your case and unfortunately it does not meet the conditions required for compensation under our cancellation insurance, as previously explained via email. According to the terms, the cancellation must be completed before the travel starts.
We truly regret that you had this experience and that it felt as though we delayed our response on purpose, that is never our intention. We work through incoming cases in the order they are received.
Kind regards,
Corinne
Customer Happiness Team
A very bad experience
Two weeks ago I didn’t get the transfer service I had paid to Sembo. They have not paid me the sum back and they don’t even bother to response my mails. Seems like a fake company. I have never and nowhere got such a below-standard treatment. And unfortunately I am not alone, there are many of us when you read the feedback.
Note! Today 3,5 weeks after the incident I finally got the refund. So it took extremely long time but anyway I got it. (Just to compare last Sunday I made a complaint to HongKong and got the refund as quickly as today, in 2-3 days.)
But anyway I now have my trust back in Sembo.
August 28, 2025
Unprompted review
Reply from Sembo.se
Hi Jukka,
Thank you for your review.
We have found your case and we have sent a chaser to our supplier. We will be back as soon as possible.
Apologies and have a nice weekend!
Kind regards,
Johanna
Customer Happiness Team
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Reply from Sembo.se
Dear Nicholas,
Thank you for your kind words. We’re so glad you had a smooth experience, it means a lot to us that you share your experience with us.
Wishing you a lovely day!
Kind regards,
Corinne
Customer Happiness Team
No-refund policy
Made a massive mistake booking a ticket for the wrong date while and realised not even an hour later. Contacted support and turns out their tickets are completely non refundable - no matter the circumstance. Money to the wind
One of the very poor flying experiences that made me minimise the amount of flights I'll be taking in the future
September 8, 2025
Unprompted review
Reply from Sembo.se
Hello "Customer" and thank you for your review.
The itinerary is visible throughout the booking flow and before payment.
It is very important to control everything is correct before booking in order to avoid any unexpected costs.
While we do understand it is frustrating, we are obligated to follow the terms and conditions and unfortunately we are not allowed to do changes on certain bookings.
Have a nice weekend!
Hälsningar,
Johanna
Customer Happiness Team
The best service I've ever experienced
I am beyond grateful for the service and kindness from the staff working at Sembo!
I booked a ticket and I am a tired mother so I made some mistakes with one name and a kind man named Arturo working at Sembo helped me out in a very professional and fast way. I went from an anxious wreck to now looking forward to our trip! Thank you again,
Will definitely be booking with Sembo again!!!
September 5, 2025
Unprompted review
Reply from Sembo.se
Hello Sanna,
Thank you for your lovely review! We’re happy to hear that Arturo's support turned a stressful moment into a positive experience. We appreciate you sharing your experience and look forward to helping you again next time you book with us.
Wishing you a pleasant week-end!
Kind regards,
Corinne
Customer Happiness Team
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