Profil Optik Reviews 2,817

TrustScore 4 out of 5

4.1

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Rated 4 out of 5 stars

I love my new glasses! The staff in Norreport was very friendly and helpful. I felt very well taken care of when my sight was being examined, and when the moment to choose frames arrived they too... See more

Company replied

Rated 5 out of 5 stars

Wonderful staff and excellent customer service. On a visit from UK and accidentally broke my glasses while walking around Copenhagen. Visited Profil Optik to see if they could help. Very accommodating... See more

Company replied

Rated 5 out of 5 stars

The sweetest and most helpful employees. I have been buying my contact lenses from them for two years and the services (both the eyesight visit and the choice of brand and type) have always been good... See more

Company replied

Rated 1 out of 5 stars

I bought two pair of sunglasses on the webshop profiloptik.DK They sent it to/from the wrong country…Norway!!! So now both the packs got stopped at the told control in Norway on their way to Denm... See more

Company replied

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Company details

  1. Glasses Store
  2. Contact Lenses Supplier
  3. Optician
  4. Optometrist
  5. Sunglasses Store

Written by the company

Profil Optik er en landsdækkende optiker-kæde, hvor fagligheden er i højsædet. Vi prioriterer høj kvalitet og grundighed. Uanset om du køber briller, kontaktlinser eller solbriller så hjælper vi dig med at passe godt på dit syn. Velkommen hos Profil Optik.


Contact info

4.1

Great

TrustScore 4 out of 5

3K reviews

5-star
4-star
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1-star

Replied to 73% of negative reviews

Typically replies within 2 weeks


Rated 4 out of 5 stars

I love my new glasses!

I love my new glasses!

The staff in Norreport was very friendly and helpful. I felt very well taken care of when my sight was being examined, and when the moment to choose frames arrived they took time to show me different styles and find something that would fit me.

I did miss a bit more transparency on how the total price for the glasses is built. It looks like they have time-limited offers changing quite often, and the price of the lense is also not stated somewhere visible unless you ask.

September 19, 2025
Unprompted review
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Reply from Profil Optik

Hi Adrián!

Thank you so much for your kind words and for sharing your experience with us! We’re delighted to hear that you love your new glasses and that our team at Nørreport made you feel well taken care of during both the eye examination and the frame selection.

We also truly appreciate your feedback regarding pricing transparency. We understand how important it is to have a clear overview, and your input helps us improve. We’ll take this into account to make sure our offers and lens pricing are communicated more openly in the future.

We look forward to welcoming you again!

Best,
Amalie, Profil Optik

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Rated 5 out of 5 stars

Wonderful staff and excellent customer…

Wonderful staff and excellent customer service. On a visit from UK and accidentally broke my glasses while walking around Copenhagen. Visited Profil Optik to see if they could help. Very accommodating, sat us down with a coffee while they carried out a repair. After only a short wait my glasses were returned as good as new. When offered to pay was informed there would be no charge, they were happy they could help. Many thanks for the kind gesture.

September 6, 2025
Unprompted review
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Reply from Profil Optik

Dear Michael

Thank you so much for your kind words! We are thrilled to hear that our team could help you while visiting Copenhagen. It was our pleasure to assist, and we’re glad we could make your experience comfortable and enjoyable.

We hope you enjoy your glasses and look forward to welcoming you again whenever you’re in town.

Kind regards,
Amalie
Profil Optik Customer Service

Rated 5 out of 5 stars

The sweetest and most helpful…

The sweetest and most helpful employees.
I have been buying my contact lenses from them for two years and the services (both the eyesight visit and the choice of brand and type) have always been good. Recently I decide to change my glasses, they helped me with finding the new frame with patience (a special thank you to Ida💕). A place in which you feel welcomed (even being international).

September 5, 2025
Unprompted review
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Reply from Profil Optik

Dear Pilar

Thank you so much for your lovely review! We’re delighted to hear that you’ve had consistently good experiences with both our contact lens service and when choosing new glasses.

We’ll be sure to pass your kind words on to Ida – she’ll be thrilled! It means a lot to us that you feel welcome, and we look forward to seeing you again soon.

Warm regards,
Pilar
Profil Optik Customer Service

Rated 5 out of 5 stars

Very friendly Service

Very friendly Service, fixed my Glases that broke on a Trip at no charge

August 23, 2025
Unprompted review
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Reply from Profil Optik

Dear Christoph

Thank you for your kind words! We’re glad we could help and happy your glasses are as good as new.

Best,
Amalie
Profil Optik Customer Service

Rated 5 out of 5 stars

Win/Win at profil Fields

2022-2025. Fields. Wonderful experience. The staff highly polite , pro and helpful.
The prices reasonable
You won’t regret and it’s win/win situation

August 5, 2025
Unprompted review
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Reply from Profil Optik

Hello Mostafa.
Thank you for the great review and the five stars!
We greatly appreciate it. So glad you felt welcome in our store in Fields and took your time to give us the review.
Best regards. Jacob, Profil Optik

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Rated 5 out of 5 stars

Profil optik Hillerød

I have visited the Gagade store in Hillerød…
Awesome place, very friendly people with passion for their job and a lot of patience, I felt welcomed and I received very good advice.
Keep up the good work!

August 4, 2025
Unprompted review
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Reply from Profil Optik

Hello Stone, and thanks for the great review and the five stars!
We greatly appreciate it. So glad you felt welcome in our store in Hillerød.
Best regards. Jacob Profil Optik

Rated 5 out of 5 stars

Great customer service

Great customer service. Helped fix my glasses and they were perfect. 5 stars. Definitely recommended.

July 11, 2025
Unprompted review
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Reply from Profil Optik

Hi Jawa.

Thank you so much for your review, it is much appreciated!

Best,
Amalie, Profil Optik

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Rated 1 out of 5 stars

Bad experience

Dear Amalie, I would like to ask you to please do not put an automatic message saying that you are sorry for the situation and that you put an email and phone number to show customers that you are interested in them.
I would like to hear your reply that I have sent an email to the company at the time informing them that I was going to go to the shop on a certain day at a certain time because I could not see properly with the glasses that you made. They have opened the email and read it and have never replied. However, I went to the store and they did not want to attend to me because I did not have an appointment. I explained that I had sent an email and that they had read it and the woman acted as if she hadn't even heard what I was saying, and they didn't attend to me. A real shame.
That's why I invite her not to publish an email when they don't answer it.
First and last time I buy from this optician.
To conclude I say what I said at the beginning, you don't need to send them an email, I have already had the experience that they don't respond.

March 5, 2025
Unprompted review
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Reply from Profil Optik

Hi Florencia.

I'm sorry that my response did not sit well with you.
I have not seen or have access to the email you sent, so I can only recommend that you contact our customer service, where we handle these issues


Best,
Amalie, Profil Optik

Rated 1 out of 5 stars

Horrible experience

Horrible experience. I got a free eye test
When I got to buy glasses the employee added multiple options I didn't ask for and try to push me to take them. Then when I got the glasses the strength was wrong and instead of trying to fix it the woman in the shop said that I was to tired in my eyes and I should come back In Two weeks. Tried my previous glasses and they work fine. These guys are here to scam you.

January 30, 2025
Unprompted review
Rated 5 out of 5 stars

Super god service i profil-optik…

Super god service i profil-optik Svenborg. Over alt forventning. Fin pris og super fin service. Thumbs up herfra

December 30, 2024
Unprompted review
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Reply from Profil Optik

Hej Cecilie.

Tusind tak for din fine anmeldelse - jeg sikrer, at personalet i butikken får fornøjelsen af at læse din anmeldelse 😊

De bedste hilsner
Amalie, Profil Optik

Rated 5 out of 5 stars

Profil Optik Bornholm

Profil Optik Bornholm, super service and advice, welcoming and professional eye test, very happy with my glasses (x2)

October 4, 2024
Unprompted review
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Reply from Profil Optik

Hej Niels.

Sikke en flot anmeldelse af vores butik i Rønne, det glæder mig at personalet har taget så godt hånd om dig, og fundet den rigtige løsning til dig.

De bedste hilsner
Amalie, Profil Optik

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Rated 5 out of 5 stars

An excellent experience

An excellent experience, a warm welcome, eye exam with clear explanations, and help with frame and lens selection that fit to your style and vision needs. The staff ensures your glasses fit perfectly, offers timely pickup, and provides follow-up support for any adjustments. The whole process is efficient, patient, and customer-focused.

February 3, 2024
Unprompted review
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Reply from Profil Optik

Hi Zlatinka.

Thank you so much for your kind message and feedback - it's much appreciated!

Best,
Amalie, Profil Optik

Rated 1 out of 5 stars

No credit

Hi,
This is my negative review on Profil Optik. I tried soo many times to ask help from them to get credit to buy glass for myself . Instead of to help me last time they went into a calculation of how many reviews I write to them.I can help you with this. This will be number 4.
I already explained to them I got many different kind of loans in Denmark without any problem.
For example Hours, car , personal loan, video game, Mobile phone etc.
And all are going without any problem .
On your last answer on my feedback you make wrong the Danish Law, make the Danish Law responsible by saying that's why you can not give me credit.
I have to say is just simply not true.
The reason why is not true is the fact I got so many different loans without any problem.
If the Danish Law will be the why I will not get all this.
I can show you all credit I got.
So please stop to make wrong the Danish Law.It is not wrong . Respect.
Instead of that I asked you several times to review my application or contact me and we can go over what solution we can find together.
You don't do that.
I suspect some Discrimination on my situation or you simply go against your business as I will not buy glasses from Profil Optik.
I already told you I even have enough money to buy this glass but I think about 14.000 dkk for this deal what you proposed to me in the beginning I think is too expensive.
That's why I wanted to do monthly payment of 380 dkk.
So because your attitude like that you can keep your classes, I will not buy it.
And my previous review is still valid if somebody wants to buy glass from Profil Optik you need to bring a lot of money with you and you are good.

July 8, 2024
Unprompted review
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Reply from Profil Optik

Hi again Attila.

I am so sorry that this is your experience. I can only provide you the same answer as the other times you reviewed us, and that is to seek help by contacting our credit check departement.

Best wishes,
Amalie Profil Optik

Rated 5 out of 5 stars

Briller

God service, profil Optik i Ringe

May 30, 2024
Unprompted review
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Reply from Profil Optik

Hej Anette.
Tusind tak for din anmeldelse!
Jeg ved at butikken i Ringe altid gør sig umage for at skabe den bedste oplevelse for deres kunder, og det glæder mig at du har kunne mærke det.

De bedste hilsner
Amalie, Profil Optik

Rated 5 out of 5 stars

Amazing service and expertise

Amazing service and expertise !
After breaking my glasses, I came to this shop as a matter of emergency. I was welcomed by an amazing person who spent a long time with me trying to find the best solution to repair my glasses as quickly as possible. In less than 20 mn, they were good as new !
I highly recommend this place and thanks again ♥️

June 17, 2024
Unprompted review
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Reply from Profil Optik

Hi Maroussia.

Thank you so much for your feedback.
It makes me so happy to read about your experience in one of our stores.

Best wishes,
Amalie, Profil Optik

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Rated 5 out of 5 stars

Meget god service

Meget god service. Tak for det. 😀

April 4, 2024
Unprompted review
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Reply from Profil Optik

Hej Tina.

Tak for din anmeldelse - den sætte vi stor pris på 😊

De bedste hilsner
Amalie, Profil Optik

Rated 5 out of 5 stars

Great service!

Great service over at their Copenhagen K store!
Came in with a pair of Oakleys I wasnt sure were “bent” or not and got a fair assessment and a personal advice. Bought glasses from them before and will definitely do again!

December 20, 2023
Unprompted review
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Reply from Profil Optik

Hi Filip.

Thank you so much, for your kind review - it is much appreciated.

Best wishes
Amalie, Profil Optik

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